Karen Tao

19 Flips | 1 Magazine | @karentao | Keep up with Karen Tao on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Karen Tao”

Adelphic And Affiperf: No Cookie Targeting? No Problem

Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since …

Google Analytics Demographics & Interests Reports

Google Analytics (GA) has always been a great tool when it comes to understanding and optimizing online behavior. But with the addition of</i> …

Mobile Conversion and Close Rate Tracking

Let’s pick up our conversion optimization discussion where we left off. Previously, we discussed about the fourth method to optimize conversion via …

Facebook ads to start following you around the internet from today

<b>This post was originally published on Mashable.</b><p>Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: …

Facebook Ads

Facebook Relaunches Atlas Ad Platform With Cross-Device Targeting And Offline Sales Tracking

As Advertising Week kicks off in New York City, Facebook is announcing a new version of its Atlas ad platform, which it says represents the next step in tracking ad effectiveness across devices.<p>The company first acquired Atlas from Microsoft last year, but in recent weeks both The Information and …

Risks with third party scripts on Internet Banking sites

This morning, Firefox stalled while loading the login page for the ANZ Internet Banking website. Looking at the status bar, I could see that Firefox …

The A/B Advantage [Infographic]

As a new year starts, we want to look back and celebrate the amazing successes of our customers. This infographic is based on aggregate data from …

26 Beautiful Landing Page Designs With A/B Testing Tips

<b>It’s landing page examples time again, and this time I’m going to focus on critiquing the pages from an A/B testing perspective.</b><p>Each example will …

UX Design

How Optimizely (Almost) Got Me Fired

<b>Update:</b> The folks at Optimizely let us know that they’ve launched a new statistical approach to address the concerns raised in this post.<p><b>It had been</b> …

Marketing

The best stats you've ever seen

You've never seen data presented like this. With the drama and urgency of a sportscaster, statistics guru Hans Rosling debunks myths about the …

Developing Countries

Optimizely vulnerability lets you see what other sites are testing

<i>Updated 7 a.m. 6/3/2014 with clarifications and a statement from Optimizely.</i><p>Optimizely, a popular service that helps web site owners conduct tests to improve usability, is leaking information about those tests.<p>The leak, which is embedded in the JavaScript code used to implement Optimizely on each …

BrightTag Signals A New Data-Driven Direction

Tag management technology company BrightTag changed its name to Signal on Tuesday and rolled out an “Open Data Platform” for marketers to link …

Lessons in insecure SSL courtesy of Hoyts cinemas

Why do we bother with SSL? I mean what’s the risk that we’re trying to protect against by using certificate authorities and serving up traffic over …

A Supercharging Milestone

In June, Tesla’s Supercharger network passed a charging milestone, delivering more than 1 GWh of energy to Model S vehicles in a single month. That …

Superchargers