Karen Hodkinson

1,446 Flips | 6 Magazines | 43 Likes | 91 Following | 96 Followers | @karenhodkinson | Journalist, writer and mum.

Advertising in the digital age: why online-first is the future

While internet video continues to grow its coverage, television advertising is losing ground. Young people no longer watch TV as they turn to YouTube, Netflix, and other sources. As such, advertisers are actively transferring budgets from TV to digital sectors.<p>We are going to look into the …

Work Smarter, Not Harder: 10 Ways to Be More Effective at Work

We are creatures of habit and so are our brains. When we establish routines, we can carry out tasks faster since we don't have to think about the task.<p>Regardless of your job or industry, there aren't always enough hours in the day to get everything done. As a result, you constantly feel like you're …

Four small changes that will improve your career in 2018

Hey, you never know. Maybe 2018 will finally be the year you read 300 books, exercise every single day, or become a world champion of some activity you’ve never tried before. But just in case it’s not, may we suggest that you consider a more realistic (and perhaps more impactful) target for your …

Productivity

This Entrepreneur's Eye-Catching Instagram Keeps Her Nail Salon 100 Percent Booked

WAH Nails founder Sharmadean Reid uses her account to give fans and customers an inside look into what it's like to work at her salon.<p>What started out as a side project for Sharmadean Reid has grown into a constantly booked nail salon, two books, brand-partnered pop-up shops around the world and …

Social Media

Content Amplification: How to Promote and Distribute Content Effectively

For a long time, focusing on search intent and organic traffic was all you needed to be successful. That still holds true for organic …

Marketing

Why Brands Should Shift Their Focus From Data to Identity

It might be sunny in July, but winter is finally here. I’m not talking about the Season 7 premiere of HBO’s Game of Thrones (although I was one of …

Beyond Words: Using Video to Boost Your Content Marketing Results

The future of marketing has a play button on it. Of course, I doubt I have to convince you that video is in your future — Cisco already did that with …

Traditional SEO Is Dying

I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Little did I know this move would turn my …

SEO

Twitter and London’s Royal Opera House Are Joining Forces to Share Operas Entirely in Emojis

Many stories are told via emojis, but Twitter and London’s Royal Opera House are taking it to the next level on Monday, July 17, in honor of World …

The digital platform enabling kids to share animated real life stories

This award-winning success story highlights how rather than underestimating younger users, we need to understand how they are inspiring and empowering each other and themselves by sharing their stories on digital platforms. Younger audiences are primarily bringing the ancient art of storytelling to …

7 Content Marketing Trends Brands Need to Prepare for in 2018

Whether you're a C-suite executive, a marketing leader, or a content creator yourself, here are seven content marketing trends to keep on your radar as you prepare for 2018.<p>We're more than halfway through 2017. I know that sounds almost impossible because the year has flown by so far. (My youngest …

This is how IBM iX is cutting out traditional advertising agencies

In March 2017 Gartner named IBM iX a leader in global digital marketing agencies, giving it high marks for agility, collaboration, strong creative and design capabilities, and its expertise in data and analytics.<p>The creative and design division has gradually built itself into the largest digital …

General Motors

John Cheever on the Pain of Loneliness and How It Feeds the Beauty and Creative Restlessness of Youth

“A lonely man is a lonesome thing, a stone, a bone, a stick, a receptacle for Gilbey’s gin, a stooped figure sitting at the edge of a hotel bed, heaving copious sighs like the autumn wind.”<p><i>“If I could catch the feeling, I would; the feeling of the singing of the real world, as one is driven by</i> …

Best Houseplants: 9 Indoor Plants for Low Light

Indoor plants is an oxymoron. The most important thing to know about plants: they prefer to live outdoors. You will never see a botanical description …

Plants

Live Video and Marketing: Where the Industry Is Heading

Interested in using live video for business? Have you considered creating a live video show? To find out what live video can do for your business, I …

Social Media

An Interview with Robert McKee, the God of Story

Robert McKee has lectured on storytelling for three decades, and his book <i>Story</i> is the bible for screenwriters. Alec Sokolow and Tony Camin are a screenwriting team in Los Angeles. They recently called McKee to talk shop and discuss <i>What the...<p><i>Photo by Roos Trommelen, illustration by</i> …

5 Things You Should Know About the New Age of Video Marketing

Video marketing is taking over the content world. Don't miss out.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away …

Marketing

GQ Places Major Bets on Instagram (and Wins)

One of the nation's glossiest print publications is a leader in making money on social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs have a thing or two to learn from GQ’s Instagram presence. Famous for its slick imagery, the Conde Nast’s publication decided to …

Social Media

Sensual, Ethereal Watercolors Reinterpret the Female Form

Fahren Feingold's paintings bloom and radiate with ethereal energy and the occasional splash of bright color.<p>It can be challenging to honor the female figure without perceived hyper-sexualization. This is exactly the paradigm that artist Fahren Feingold seeks to combat through her watercolors of …

The entire marketing industry needs really good editors

The internet and mobile devices have made it easy to produce cheap media and marketing collateral. The problem is that cheap is almost always …

Snapchat is the most relevant platform for content and marketing, says AwesomenessTV CEO

“Any kind of communication is content on Snapchat.”<p>Snapchat is not just a marketing tool — it’s also a content tool, according to AwesomenessTV CEO Brian Robbins.<p>“Now, as a guy who grew up making film and television, that is something that’s not easy to wrap my head around. It’s very different. You …

How to Use Psychology to Create High-Performing Content

Focus on what your audience is thinking, not what your competitors are doing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When email marketing first started becoming popular in the late 1990s, it was possible to get open rates over 80 percent. When AdWords started getting traction, …

Marketing

Why Facebook Videos Need Subtitles

Facebook’s CMO and VP Gary Briggs spoke at Salesforce Connections conference in New York this month about trends in digital marketing. He mentioned …

Social Media

Why a Brand Story Needs a Hero (Plus 12 Ancient Archetypes to Get You Started)

Imagine your brain activity being measured as you read this list of names:<p>Jay Gatsby<br>• Sarah Connor<br>• Michael Corleone<br>• Don Quixote<br>• Sister Mary Clarence<br>• Holden …

Content Marketing

Social Media Insights | Sprout Social

Featured Article<p>How to Master Facebook Ad Targeting & Zero-In on Your Audience<p>Read More<p>Team Sprout<p>Sprout Social Named One of Glassdoor’s Best Places …

Influencers: Instagram Is the Most Engaging Platform (Report)

Influencer marketing has come into its own this year, with marketers and influencers gaining a better understanding of the power it holds. However, …

The Radical Future Of Branding

Designers predict the major branding trends of 2017.<p>At a time of tremendous political and cultural upheaval, one thing remains certain: Companies will keep trying to sell you stuff, and they’ll keep coming up with new ways to do it. Design is, of course, a major part of that pitch. We spoke with …

9 Top Social Media Influencers Marketers Need to Follow

Mention from the influencers legions of people respect is the biggest boost a marketer can get.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The days of questioning whether Facebook, Snapchat, Instagram, Twitter, and other social media platforms are legitimate marketing tools are way …

Social Media

How influencer chatbots could close the gap between content and commerce

Chatbots had a bit of a moment in 2016, ushering in a new era of conversational commerce between advertisers and their audiences, but according to …