Karen Freberg

37 Added | 1 Magazine | 89 Followers | @karenfreberg | UofL Social Media & StratComm Professor. Researcher. Blogger. Consultant. World Traveler. Coffee Enthusiast.

What brands need to know about the Cricket World Cup

It would be unwise to dismiss the Cricket World Cup as a quirky obsession, irrelevant to Americans. The tournament, which kicked off on Sunday, is an …

Cricket World Cup

The Beginner's Guide to Animating Custom GIFs | Jake Bartlett

This is the quick and easy total beginner’s guide to getting up and running in Adobe After Effects. No experience necessary! I’ll show you how to use …

NBA commissioner visits Stanford for lesson in virtual reality

By flying like Superman in Jeremy Bailenson's Virtual Human Interaction Lab, NBA Commissioner Adam Silver was convinced that virtual reality could …

Immersive Experiences: Changing (and extending) Our World - Value Creator

Last month I spent some time with more than 150,000 people from 140 countries at CES 2015 in Las Vegas. There were over 3,600 exhibitors spread out …

Augmented Reality

Microsoft HoloLens Gets Face Wearables Right

I attended Microsoft’s big event last week in Redmond where they made a number of product announcements, one of them called HoloLens. HoloLens is Microsoft’s own head-mounted device that is worn like a large set of goggles. Their solution is designed to be unique in many ways and Microsoft is doing …

Augmented Reality

Oculus Rift, Leap Motion mashup delivers a new kind of virtual reality interface

During last month's CES, we happened upon a jerry-rigged set up from Razer OSVR that combined the Oculus Rift and the Leap Motion, an interesting, …

Me, Meet Virtual Me

Working with an avatar in virtual reality can help you overcome mental health setbacks<p>You’re standing completely still in what you know is a nearly …

Virtual Reality

Visual PR : Instagram and Pinterest for Business #VSMM

Scroll. Pin. Like. Yikes!<p>We recently sat down with Krista Neher, author of <i>Visual Social Marketing for Dummies</i>, to learn more about the up-and-coming …

Infographics
Public Relations

9 Ways to Do PR Like a Pro | Inc.com

Marketing and public relations are vital to growing a business and to sustaining its profitability over the long term. Without either, your firm can quickly disappear from the public consciousness, and your sales and profits can plummet.<p>Not everyone can afford to hire a PR firm, but that doesn't …

Public Relations

Brian Williams, NBC, Social Media, PR and Branding

On the first day of the Brian Williams story, the USA Today "unmitigated disaster" report was atop my Google search.<p>To many in the Twitter-sphere, the Williams on-air apology fell short, as it failed to explain the Iraq helicopter story exaggeration.<p>It must have been a long weekend for NBC News …

Public Relations
Penn State
Taco Bell

How to Prevent The Pitfalls of Remote Working

Remote work is arguably one of the greatest advancements in the working life of people around the globe today. It gives new opportunities that nobody …

Remote Working

Social Media Campaign Strategy: What to do Before, After and During a Campaign

Share<p>A social media campaign doesn’t start when you send out your first Tweet, and it doesn’t end when you send out your last one. Depending on the …

Public Relations

Using Data to Create an Effective Content Marketing Strategy

Whether your business has invested in it or not, there’s no escaping content marketing. If executed correctly it can generate a loyal customer base …

Marketing

3 Pillars to Social Media Marketing Success.

Do you sometimes wonder what REALLY counts for Social Media success?<p>It doesn’t matter how noisy the online world is, how many new recommendations are …

Crisis Communications: Social Media Destroys Consumer Objectivism

The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to …

Preparing for a Social Media Crisis

Shares 438<p>Social media has radically altered the PR function but no more so than when it comes to crisis communications. Where a company once …

Social Media Monitoring

Social Media Monitoring… Why It’s A Must

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the …

30 Social Media Monitoring Tools for Business

U.K.-based digital marketer Stuart Davidson offers a handy list of “30 Best Social Media Monitoring Tools for Business.” These tools help businesses …

Social Media Monitoring

PR Tracking Using Social Media Monitoring: How It Works

Media monitoring. PR tracking. Press clipping services. There are dozens of phrases used to describe what to call the process of understanding what …

5 Lessons You Can Learn From PlayStation Social Media Monitoring

PlayStation Polska spotted a huge potential in Twitter, which is both a hospitable space for a gaming community and a powerful communication channel. Together with social relations agency, Konceptika the brand took the challenge to increase engagement of their fans on the platform using …

6 Free Social Search Tools - The Social Media Experts' View

Richard is part of the content team at Talkwalker and he seems to have been around for ages though nobody is sure for quite how long. He loves to …