Karan Binani

72 Flips | 9 Magazines | 8 Likes | 4 Following | 2 Followers | @karanbinani | Keep up with Karan Binani on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Karan Binani”

Building a High Performance Marketing Plan with Marketing Automation

The buyer’s journey has changed, what are you doing to adapt? With endless access to information and choice, marketers must have a plan in order to …

Influencer Or Imposter? A Quick Guide To Influencer Marketing

<i>Co-written with freelance Megan Leung</i><p>First there were influencers. Then came micro-influencers. What next? Nano-influencers?<p>As the trend carries on and brands get a whiff of influencer marketing, one question haunts many: What makes someone a so-called influencer?<p>The Cambridge Dictionary defines …

Public Relations

Infographic Shows How Instagram is Running Social Media Marketing

<i>Instagram is arguably the most powerful platform for marketing now</i><p>There’s no denying that Instagram has become the top online marketing tool for …

3 times authenticity mattered in influencer marketing campaigns

<i>by Gloria Stitt, VP of marketing, Julius</i><p>The common denominator in any successful influencer marketing campaign is finding the right way for an …

5 Trends Shaping the Future of Content Marketing

Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From creation to distribution, new technology is enabling marketers to forge new paths to engage consumers. And smart …

Marketing

The Three Biggest Influencer Marketing Challenges And How To Overcome Them

With their ability to engage a highly relevant audience and create authentic content, influencers play a vital role in your brand’s marketing mix. Not only does influencer marketing work for B2C marketing, it also delivers huge benefits for B2B marketers. At the same time, it comes with a unique …

Marketing

4 Facebook Ad Metrics You Need to Start Tracking ASAP

It’s true. Digital advertising on Facebook is effective and should be a key part of your marketing strategy.You can run ads within just a few minutes …

AdWords

How Psychographics Made Dollar Shave Club A Winner

Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s …

6 Ways to Track (and Beat) Your Competitors on Social | Convince and Convert: Social Media Consulting and Content Marketing Consulting

According to recent Pew findings, 69 percent of the public uses social media today. This means that a huge portion of your market is active on social …

Marketing

The New Rules of Form Design

Every day, we use forms for essential online activity. We fill them out to complete purchases; to sign up for email lists, social networks, and more; …

UX Design

There’s a 113% Chance Your Site Traffic is Bouncing: Here’s How to Save Them

According to Google’s latest mobile page speed benchmark report:As page load time goes from one second to seven seconds, the probability of a mobile …

Compress

What Goes Into The Cost Of UX Design

Not unlike design itself, the cost of a user experience designer can be a bit of an abstract concept. The business tangibles of UX work – timelines, …

UX Design

20 Professional Material Design Resume Templates

Make sure you make the perfect first impression with these excellent <b>Material design resume templates</b>. These <b>resume templates</b> have eye-catching designs …

How to Advertise Your Business on LinkedIn

Where are you going to advertise your business?<p>Google Ad Words has the widest reach. Facebook has the most categories. Twitter is probably the best …

Microinteractions to Help Improve UX

As your users spend time on your website, they are constantly interacting with its features – and some of those small interactions matter more than …

Getting Started in Content Strategy

Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. My fellow content strategists and …

A Software Tester's Guide To Usability

By Claire Reckless<p>A Holistic Look At Usability Testing<p>Usability is an important quality to consider when building software for your users. An …

How To Make Sure Your Ecommerce Site Is Getting Conversions

According to research gathered by HubSpot, the majority of businesses are dissatisfied with their conversion rates.<p>Only 22% are happy with how many of their visitors are actually turning into customers. This statistic is significant. Marketing is crucial, but if your marketing is not transforming …

eCommerce

Designing The Perfect Accordion

<b>Design patterns.</b> An almost mythical phrase that often inspires either awe or resentment. As designers, we tend to think of design patterns as generic …

New 'responsive' Google Font can shapeshift to match any design

Google Fonts is getting more customizable and interactive. The company has updated its collection with its very first ‘parametric’ font – a new typographic technology that makes it easy for designers to tweak and modify the format of virtually any typeface.<p>Developed in collaboration between …

5 Website Design Elements You Need to Pay Attention To

You have a great brand and a wonderful business. But your website isn’t attracting as many customers as you’re hoping for. Your content on the other …

10 Tips On Typography in Web Design

Communication plays a vital role in design —it’s essential to establish a clear connection between the website and user and to help your users …

Visual Design

The Psychology Principles Every UI/UX Designer Needs to Know

Psychology plays a big part in a user’s experience with an application. By understanding how our designs are <i>perceived</i>, we can make adjustments so …

Boost Your UX with These Successful Interaction Design Principles

Interaction design principles form the bedrock of awesome UX. Truly great interaction design relies on a set of conventions, standards, best …

UI Design

Best Practices for Website Header Design

Everyone knows: there is not the second chance to make the first impression. In the sphere of digital products, this eternal truth works in terms of …

UI Design

3 Digital Tools to Go One Up on Your Competition

Great content. Knowledge of what customers are saying. SEO: These tools can help you with the most important elements of competition.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Not very long ago, promoting a brand was a drastically different task from what we know today. Thanks to …

Marketing

15 Free Website Competitor Analysis Tools - Lookup Traffic, SEO and more

If you are a web-entrepreneur running an online business or a blog, analyzing your competitor’s website is a good way to learn about how to improve …

Marketing Strategy

How to Apply a Design Thinking, HCD, UX or any Creative Process From Scratch

This post is by Dan Nessler, User Experience Director, Hinderling Volkart,The post How to Apply a Design Thinking, HCD, UX or any Creative Process …

Free Font of the Week: Audrey

Welcome to <b>Free Font of the Week</b>, where we showcase our favorite free font finds! We are constantly browsing the web to bring you the best content. We …

Typography

The Power Of The #Hashtag [INFOGRAPHIC]

Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads …