Kapil Tandon

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Content Marketing Trends Your Business Should Implement

<i>JT Ripton is a business consultant and freelance writer.</i><p>Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your …

7 Social Media Psychology Studies That Will Make Your Marketing Smarter

One of my favorite things about social media is that it's still such a young and new form of communication. It feels too early to take anything as a given, so we're all experimenting, testing and learning together.<p>Every day seems to bring exciting new studies as research shows us more about how …

Social Media

The Fourth Screen: How Smartwatches Could Be Used for Ads

Will your wrist be the next billboard?<p>With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, …

On Black Friday 9 Out Of 10 Parents Will Use Their Smartphones To Shop

<i>Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.</i><p>Jonathan Alcorn/Reuters Over Black Friday weekend a whopping 90% of parents who own smartphones expect to use …

Wall Street

21 Most Admired Companies Making IT A Competitive Advantage

All enterprises, regardless of what they produce or the services they deliver, are really information businesses.<p>The accuracy, speed and precision of IT systems means the difference between winning or losing customers, keeping supply chains profitable, and solidly translating new concepts into …