강예솔

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스투시의 Marketing&AD Factory : 네이버 블로그

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스투시의 Marketing&AD Factory : 네이버 블로그

[UB 3hrs 아티클 #143.] "현대카드스러움이라는 것은 이노베이션입니다. 소비자가 느끼는 현대카드의 이노베이션은 무엇인가 새로운 것을 추구하고, 나를 위해서 새로운 시도를 하고, 그 자체가 나의 삶에 새로움이 되는 것입니다. 그런 과정 속에서 카드와 나를 동일시할 수 있다라는 것이 있습니다. 소비자가 미처 몰랐던 니즈를 발견할 수 있게 해주고, 현대카드를 통해서 새로운 것을 접할 수 있다는 기대감도 있을 것입니다. 저희가 진행하는 슈퍼 콘서트나 슈퍼 매치, 그리고 데스티네이션 서울, 홈페이지 리뉴얼, 파이낸스 샵 등의 모든 것을 통해서 소비자가 이 세상에서 처음 경험하는 것들과 비교할 수 없는 만족스러운 경험들로 가득 채우려고 합니다. 궁극적으로는 소비자가 현대카드의 로열 멤버가 되고, 저희 입장에서는 평생 회원권을 고객에게 주는 것이라고 할 수 있습니다. 저희는 이자율에 따라서 움직이는 고객을 원하지 않습니다. 고객들이 현대카드를 통해서 얻는 가치는 새로운 경험(experience)입니다." - 현대카드스러움 그리고 현대카드스럽게... 현대카드 <Vol.10 '디자인 경영'> http://bit.ly/1aFArrC

[브랜드 임계지식 명언 #190.] 브랜드 아이덴티티는 '소비자가 당신에 대해서' 어떻게 느끼고 생각하는가에 관한 것이다. - 패트릭 한론, 브랜드 컨설턴트 · 《 열광의 코드 7》의 저자 / 2009년 1월 본지 인터뷰 중

30 Mind Blowing Realistic Paintings - http://bit.ly/YmNPNR

Dove : Real Beauty Sketches

오늘의 아트아워스 아티스트 장하나 - "Hug" http://grafolio.net/illustration/8708 매일 한시간의 아트아워스는 허니스크린과 그라폴리오가 함께 합니다. www.honeyscreen.com

Art

Section<p><p>Using lengths of colored nylon rope, installation artist Janaina Mello Landini (previously) creates complicated networks of intertwining …

Art

The Natural and Urban Collide in the Drawings of Pat Perry | Colossal

<p>A peek inside the sketchbooks of Michigan based artist and illustrator Pat Perry reveals a fascinating world where the natural world seems on a …

Vasco Mourao | Colossal

<p>Vasco Mourao is an architect and illustrator originally from Portugal who now lives and works in Barcelona. His densely illustrated cities and …

Dreamy Architectural Watercolors by Sunga Park | Colossal

<p>These architectural watercolor studies by Sunga Park seem to drip and fade out of focus like a memory or a dream. The graphic designer and …

Handstand

lovely sunset

Chvrches

Articles about ph artichoke on Dwell.com - Dwell

It’s known around the world as the “Artichoke” but in Denmark, where it originated, Poul Henningsen’s iconic lighting fixture is...<p>Commissioned for a restaurant in 1958, the PH Artichoke lamp by Poul Henningsen has become a fixture in modern spaces.<p>For their lakeside retreat in northwestern …

Articles about mirror ball pendant on Dwell.com - Dwell

Continuing our longtime crush on all things Perch!, this clever hanging storage container designed by Amy Adams holds everything...<p>The architects at Paris-based studio H20 Architects know how to maximize space--and in their latest design, the Grass Mirror,...<p>Dwell and Zwello have teamed up to gift …

Articles about pinterest board day lighting design on Dwell.com - Dwell

For designers, artists, and virtual hoarders, Pinterest is the perfect website for whiling away hours.<p>The Internet is good for many things, but two it does particularly well: giving people a platform to share things they find (and...<p>Our editors share the latest from the Salone Internazionale del …

Articles about light your life on Dwell.com - Dwell

Good Small Spaces start with Good Small Occupants.<p>With less stuff, you’ll need fewer square feet to jam it into.<p>Preparing for move can bring a fresh revelation of how much stuff you truly own.<p>We all know it can be hard to find modern, sophisticated, and fun gifts to fill holiday stockings.<p>An …

Articles about alex randalls trippy lighting on Dwell.com - Dwell

London based artist Alex Chinneck plays with opposing objects in the Concrete Rug for the Sculpture House.<p>Writer, speaker, and planetary futurist, Alex Steffen is one of the most vital voices in sustainability today.<p>I met the artist Alex Garcia nearly a year ago (we were introduced by the architect …

Articles about paperfold lamps on Dwell.com - Dwell

Architects are notorious for being sticklers for detail.<p>There are all sorts of devices emerging these days that are meant to monitor and increase awareness of our energy consumption...<p>If your manuscript is far from being illuminated, it’s time to drop the task at hand and find a new lamp to read by.<p>…

500 Internal Server Error - Dwell

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Articles about modern high rise town house tel aviv on Dwell.com - Dwell

Six stories high, crowned with a pool, and with a direct lineage back to the Bauhaus, a new town house in Tel Aviv manages to...<p>How a Bay Area architect who toggles his time between the coasts found his home away from home in a modern Manhattan high-rise.<p>With their light, white house that owes …

Architecture

출사코리아

Box: A Groundbreaking Demonstration at the Intersection of Robotics, Projection-Mapping, and Software | Colossal

<p>Produced by Bot and Dolly, a San Francisco-based design and engineering studio, this amazing clip was filmed entirely in camera and demonstrates a …

*폴리카보네이트 그 특유의 물성 [ GANA Arquitectura ] Multifunctional Building and Sports Facility

야외 경기장 한켠, 시청 소유의 유휴지에 새롭게 리노베이션된 스포츠 시설은<p>건축본연의 기능과 합리성 그리고 경제성에 지향점을 목표로 디자인 된다.<p>이것은 두가지 요구조건을 만족시키는 기능적 공간 창출로,<p>저층부에는 체육시설에서 필요로 하는 체육보조 시설들<p>-탈의실 및 …

The Negative Space of a House Cut Inside a 908-Page Book | Colossal

<p>Your House is limited edition artist’s book by Icelandic-Danish artist Olafur Eliasson that depicts the negative space formed by his home located …