kamalsingh

51 Flips | 8 Magazines | 6 Following | @kamalsingh | Keep up with kamalsingh on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “kamalsingh”

6 Books Entrepreneurs Should Read Every Year

Essential reading for entrepreneurs on strategy and execution<p>While speaking to students at USC's Greif Center of Entrepreneurial Studies this week, I was asked for a list of books that have been most beneficial to me in business. You'll find those titles below, but I wanted to quickly preface why …

Innovation

Slides: Making Business Go BOOM: The 5 W's of B2B Content Marketing by Hiten Shah

Hiten Shah presents 5 keys to content marketing that will help drive your business.<p>WHY Content Marketing<p>- Scalable - Costs less - Repeatable - Costs …

32 Inspiring B2B digital marketing case studies

33 Inspiring B2B digital marketing case studies<p><i>By Rob Petersen, {grow} Community Member</i><p>First, a few depressing facts:<p>86 percent of B2B companies say …

Marketing

Untangle the B2B Marketing Process with these Steps | Sales and Marketing Solutions

The Changing Face of B2B Marketing

There have been interesting shifts in B2B in the past two years. What's changed? To find out, we surveyed B2B decision makers about their research …

7 Ways The Best B2B Marketers Succeed at Social Media Marketing

Are you a B2B marketer ready to take your social media marketing game to the next level? Here are 7 best practices to increase your social media ROI.

Effective Marketing Strategies: 6 Key Elements for B2B Marketers

As great as it is to see so many B2B companies jumping onto the content marketing bandwagon, the reality is that many of them will struggle to drive …

What Justin Timberlake Can Teach B2B Marketers

My article of a few days ago touched on the fact that those in the B2B marketing space seem to have a growing affinity for social media in general but still lack confidence in any social network not named LinkedIn.<p>Today, calling upon my tried-and-true and well-documented affinity for pop culture …

B2B Marketing Doesn't Have To Be Boring: 3 Companies That Effectively Add Humor To Their Marketing Mix

But when I started writing this post about using humor in marketing campaigns it struck me that it hasn’t been done that often or that well by brands. It is especially true for the B2B brands. So it stands reason that the few companies that have nailed it stand out far above the crowd. What can we …

Zen and the Art of Content Marketing: Three Secrets to Finding B2B Contentment

<i>The</i> <i>gyro Ignition Webinar Series</i> <i>plans to present its third complimentary webinar December 12 at 2 p.m. EST with an in-depth look at B2B content marketing. This series features practical and principled insights from gyro’s team to help companies take their marketing efforts to the next level.</i><p><b>“Is it</b> …

5 B2B Marketing Trends for 2015 That You Should Be Doing Right Now

7 min read<p>This story originally appeared on Visual.ly<p>We may have barely crossed into the second half of 2014, but if you want to have a big year in 2015, you should jump on your game plan now. As you lay the foundation of your 2015 marketing strategy, here are five marketing trends to give you a …

Marketing

7 myths of B2B content marketing

Content marketing is hot and B2B is where most of the action is. But amongst all the hype, there are a bunch of myths that (while they sound good) might be damaging your success. Here we bring together the seven we hear most often.

Marketing

79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

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Social Media

5 tips for high-performance B2B marketing in 2015

As marketing plays an increasingly important role in any business-to-business (B2B) organization’s growth, the CMOs who focus on the areas that drive future improvement will ultimately come out on top.<p>“Modern marketing” hype lacks coherence and relevance because it comes from vendors that focus on …

How To Succeed at B2B Marketing on LinkedIn (Infographic)

According to LinkedIn, 80% of LinkedIn users want to connect with companies on LinkedIn.<p>If you're not maximizing the marketing potential of LinkedIn, start now by checking out this B2B Marketing Guide for LinkedIn.<p>For sources and additional resources, visit the Ethos3 blog: …

Understanding the channels - An Overview Of Social, Mobile, Digital And Traditional Marketing For B2B

• 1. Understanding The Channels: An Overview Of Social, Mobile, Digital And Traditional Marketing For B2B<br>• 2. With an endless gamut of channels coming into play in today’s complex world of marketing, B2B marketers often find themselves reeling under the pressure of which one to choose. There’s digital …

The B2B Digital Marketing Journey [Infographic]

The B2B digital marketing journey depicted in this infographic represents a multi-year journey for a business selling a complex product or service with sale cycles measured in months or quarters and price points in the five or six figure-plus range. This infographic paints a picture to guide your …

The future of B2B marketing

<i>This sponsored post is produced by Demandbase.</i><p>Whether you’ve been a B2B marketer for a year, a decade, or a quarter century, you know that our industry is changing at a pace that’s both thrilling and intimidating. Marketers and vendors have done an admirable job of innovating to accommodate these …

92% of B2B Marketers Use Social Media to Share Content

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Social Media

The Best Collaboration Tools for Small Groups and Teams

We talk a lot about personal productivity tools at Lifehacker, but sometimes you're not the only person who needs to get things done for a project or …

Most Popular How-To Guides of 2013

How-to guides are our lifeblood here at Lifehacker. We love going through a project step-by-step so you can spend a weekend making something awesome. …

Raspberry Pi

The Best Resources for Writers

It's National Novel Writing Month and that means plenty of people are digging into writing their own books. Of course, writing about writing is …

7 Productivity Boosting Keyboard Shortcuts Every Mac User Should Know

We love our keyboard shortcuts, as they help us get around our computers much faster every day. Here are seven you may not know about on the Mac that …

Productivity

In Which Direction Do They Spin?

Michael caught a remarkable show on National Geographic the other day, featuring some of the most interesting optical illusions of our time. Most of …

"Breathing" Hexagon Optical Illusion

Gianni Sarcone’s “Breathing Hexagon” is an animated composition made of multiple frames, each one being the same in shape but different in color. As …

Scroll Me Up And Down!

Just like the title says – go ahead and scroll this image up and down… or you can simply try moving your head up and down, or sideways and observe …

Sharp Minded Tests

You asked for another test for your brain so we delivered what you want! Here is another intriguing #test for only the sharp minded that can step up …

Best Illusion You Will See Today

Let me show you something that one of my colleagues has just discovered recently. If you concentrate on the black spot in the continuous animation …