Kaitlyn Hilliard

73 Flips | 3 Magazines | 7 Likes | 2 Followers | @kaitybel | Keep up with Kaitlyn Hilliard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Kaitlyn Hilliard”

79 Airbnbs That Will Blow Your Mind (Not Your Budget)

There are holiday rentals, and then there are holiday rentals so unique, they’ll make you laugh and squeal with excitement. And, while Airbnb has …

Travel

The uncomfortable secret to creative success is “disequilibrium”

It’s a Wednesday morning in the IDEO San Francisco studio. Bright sunshine reflects off the Bay and through the floor-to-ceiling windows. But in the project space, the mood is darker.<p>The team is on week five of their project. They’ve been conducting tons of human-centered interviews and broad …

Creativity

Elon Musk runs two huge companies by breaking his day into 5-minute slots

Elon Musk has a lot on his plate.<p>The tech entrepreneur now balances his time between his two companies, Tesla and SpaceX. His jam-packed schedule sees him darting back and forth between SpaceX's LA headquarters and Tesla's base in the Bay Area.<p>All in all, Musk puts in about 85 to 100 hours a week, …

The Most Luxurious (but Sneakily Affordable) Vacation Spots Across The Globe

Good news: A trip abroad doesn’t necessarily mean you have to cut the luxe out of your stay.<p>You want all the “Roman Holiday” Audrey Hepburn vacation vibes (oversize sunnies, silk scarf, vintage convertible), but let’s be real: You’re going to have to pick and choose between lavish splurges in a …

Coke’s Latest “Taste The Feeling” Campaign Is Heavy On The Narratives

<b>WHAT:</b> The 2017 ads from Coke’s “Taste The Feeling” campaign.<p><b>WHO:</b> McCann Madrid created “Elevator” and “Subway,” Santo did “Pool Boy,” and Ogilvy & Mather, Mexico City created the “Eyes Closed” spot.<p><b>WHY WE CARE:</b> Coke’s ads have long strived for some sort of universality. This is the brand that …

Mexico City

9 business cards for graphic designers you’ll want to keep

Much of the work of graphic designers today exists only in pixel form. But that doesn’t mean the appeal of print design has gone away; quite the …

Donald Trump actually has very little control over green energy and climate change

“Market forces, not the government” are responsible for the fact that wind and solar power are replacing coal<p><i>This piece originally appeared on BillMoyers.com.</i><p>Yes, there are reasons to fear an impending environmental disaster: Donald Trump has spent much of his campaign claiming the mantle of …

Fossil Fuels

3 Reasons Today's Teens Are Radically Different From Millennials

And what they really want from brands.<p><i>By Meredith Chase, VP of Client Strategy, Swift (a POSSIBLE agency)</i><p>Generation Z is the most digitally savvy, socially immersed, culturally aware segment of our population. So it's a little weird they are so hard to reach.<p>Gen-Zers first appeared online when …

Guys Bribe Their Girlfriends to Watch Soccer Alone in Heineken Ad With an Awesome Twist

What if you had the perfect excuse to watch the UEFA Champions League Final at an epic Heineken party … without your girlfriend?<p>That's the setup in …

Advertising Industry

Snickers Manages a Brilliant Marketing Campaign

An ad agency says let a cranky internet set prices. It's genius.<p>Marketing has gotten a lot tougher and more complex with multi-channel -- the coexistence and integration of many marketing venues at the same time. With online marketing interacting with broadcast media, print, and social media, just …

The Duke’s Hot Chocolate

Hot chocolate holds on the stove for an hour or longer, and can be stored in the refrigerator for 2 days.<p>This hot chocolate has a pedigree. It dates …

Dessert

This Successful Lingerie CEO Shares 5 Better Ways to Sell Sexy Without Selling Sex

Sure sex sells, at first. But the co-founder of Eberjey proves how a long, slow marketing approach will grow your business much better than the occasional quickie.<p>You don't have to see very many beer or car ads to know that sex sells. Companies often use underlying images of sex to capture …

The Fashion in Beyoncé’s New Video Is as Powerful as Its Politics

Let’s call it a Bayou Classic: In the just-released video for Beyoncé’s highly anticipated new single “Formation,” the pop star pays homage to her Creole roots in a spectacular visual feast that stands as one of her most politically progressive and fashion-forward statements yet. Tracing the roots …

The 10 things in advertising you need to know today

<b>1. Coca-Cola has managed to upset both Russia and Ukraine with a social media blunder.</b> The company decided to first include an image of the disputed territory of Crimea in its New Year message posted to social network VK, before then erasing it.<p><b>2. YouTube might spend more on content than Netflix.</b> …

Advertising

9 Digital Trends to Watch for in 2016

In 2016, the media landscape will be more complex than ever. Audiences already discover, read, and share content across a multitude of media …

How This Young CEO Made the Transition From Founder to Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Kegan Schouwenburg, the co-founder and CEO of 3-D printed insoles company SOLS, just turned 30.<p>When she was raising SOLS' seed round, she was in her late 20s. And while she doesn’t think her age or gender held her back – startup culture …

Top 10: Sexy Commercials

These 10 Commercials Promise To Get You All Hot And Bothered<p>When most people think of the changing standards of television, they’re naturally referring to TV shows. Back in the ‘50s, Elvis was only shown on TV from the waist up, while these days you’d be hard-pressed to sift through any prime-time …

Top 10

Jet.com Takes On Amazon With The Promise Of Lower Prices

For years, online shoppers have used a number of tools to help them find the best deals, ranging from web browser add-ons that check for available coupon codes to standalone price comparison services. A new website called Jet.com, launching today, is offering another option for price-sensitive …

eCommerce

11 documentaries that will make you smarter about business

From a film on Wal-Mart's business practices to one on aspiring sommeliers, each will simultaneously entertain and educate you about business.

Here’s what you’re entitled to if you get bumped off a flight

Chances are pretty high that you have, as overbooking has become standard practice thanks to airlines scrambling to post revenue, and no-shows being a common occurrence.<p>Luckily, the US Department of Transportation has been tightening requirements on what airlines need to do when overbooking a …

Dean Potter Dies in BASE Jumping Accident at Yosemite National Park

Renowned extreme athlete Dean Potter and another man have died in a BASE jumping accident in Yosemite National Park, an official said Sunday.<p>Yosemite Chief of Staff Mike Gauthier said Potter, 43, and Graham Hunt died Saturday night after attempting a wingsuit flight from Taft Point. The men were …

National Parks

What to Know About the Coke Ad From Mad Men’s Finale

Sunday night’s finale of <i>Mad Men</i> ended with Don Draper meditating on a hillside, right before the 1971 “Hillside” Coca-Cola commercial plays, sparking …

Target Goes Live With Imagine Dragons, Left Shark’s Day Job Exposed: The Top 5 Ads Of The Week

HP and Not Impossible team up for good, drones deliver romance, AMC cuts up Mad Men, and more.<p>The purpose of brand content is to entertain and engage an audience, while promoting a brand or specific product. For some brands, and in some circumstances, a larger purpose exists, and becomes the core …

David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.<p>Although he …

A Small Business Lesson From What Target Did Right In Canada

In 2011, Target Corporation, the successful national retailer out of Minnesota, announced they were expanding into neighboring Canada.<p>The launch was aggressive; by assuming almost 200 spaces vacated by a recently bankrupted chain, Target Canada opened 133 stores in less than two years, including …

Small Business

The Land: 3 Photographers’ Views on Landscape - Text by Abigail Smithson | LensCulture

The land has never asked to be photographed, never called out for any attention or demanded documentation. But like a portrait of a person, a photograph of a landscape can begin to offer the viewer feelings that are evocative of a place and an environment. Indeed, the natural world and our impact …

Black Sea

How To Use Funnels For Your Inbound Marketing Strategy

Funnels have been a focal sales strategy for decades, serving as a general model for anyone looking to get the most out of a given lead pool. By breaking down the sales process into a series of steps, starting at the wide end of the funnel and working to the narrower end, salespeople can more …

Marketing

Here are the popular routes that will be cheaper to fly this year

There’s good news for those who resolved to travel more in 2015. Overall, ticket prices will be cheaper globally, thanks to lower fuel prices, and a forecast economic pickup in some regions that could help drive flyer demand and airline capacity. That’s according to a data-heavy report (pdf) by …

Flying

3 Ways To Engage Customers Through Social Media

Most companies have embraced social media as part of their marketing mix, but they don’t always understand what makes it successful. That means their efforts are often through trial and error.<p>Meanwhile, there’s rising pressure on marketing budgets even as organizations look for ways to identify, …