The Brand Foundry Reader

By Kaia Davis | Consumer product stories, data, and insights that the Brand Foundry Ventures team are reading about.

Why the Supreme Court Sales Tax Ruling May Benefit Amazon

The Supreme Court just paved the way for broader collection of online sales taxes. That's probably good news for Main Street and bad news for smaller …

Lessons From Spotify

The two dominant business models for venture-backed startups are advertising for consumer-focused companies, and Software-as-a-Service (SaaS) for …

The rise of experiential commerce

“$43 million and the only thing you can buy in it is a coffee.”<p>So said Samsung’s Senior Director of Store Development Michael Koch about the company’s flagship Manhattan “popup”—Samsung 837—though “popup” is an understated description for a 56,000 square-foot cavern with interactive art, virtual …

The huge opportunity of Direct-To-Consumer brands

There is a tectonic change in the retail and services industry. The Direct-To-Consumer movement. While it already began a few years back, these …

Marketing

Megatrend: Direct-to-consumer brands explode

A new Interactive Advertising Bureau study finds that companies like Warby Parker, Blue Apron and Casper are not just fads, but are growing in …

13 Creative Branding Tactics To Help You Stand Out From The Crowd

Your brand is as unique as you are. Whether it’s a personal or corporate brand, audiences want to know the real story behind the image you present to the public – and they won’t stick around if your branding is flat or unengaging.<p>Crafting a brand takes time and effort, though, and you need a …

This VC Says Stitch Fix's IPO Paved the Way for Female Founders

<i>This article originally ran in Term Sheet, Fortune’s newsletter about deals and dealmakers.</i> <i>Sign up here.</i><p>Susan Lyne has quite the résumé. She was …

For Nike, augmented reality is the perfect way to sell hyped sneakers

Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital channels. But selling sneakers on a website, or …

4 startups that go head to head with Amazon and Whole Foods

<i>Editor's note: The following is a guest post from Alexa Binns, a retail consultant at firm Borden Binns. Thrive Market is among the brands in Borden</i> …

What shoppers really want from personalized marketing

What customers want and what businesses think they want are often two different things. Here’s what customers are looking for.<p><b>Anyone who has gotten</b> …

Customer Experience

Stitch Fix Files To Raise $100 Million In U.S. IPO

<b>Quick Take</b><p>Stitch Fix (NASDAQ:SFIX) intends to raise $100 million in gross proceeds from an IPO of its class A common stock.<p>The company provides an …

Bed Bath & Beyond adds $29 annual membership Beyond+

Dive Brief:<p>Bed Bath & Beyond has taken its membership experiment out of the pilot phase and into beta mode, according to its website.<p>Shoppers are now …

A Showdown Brews Between Amazon and Alibaba, Far From Home

SINGAPORE — From this concrete warehouse perched on the edge of a potentially vast new market for online shopping, the Alibaba Group of China hopes to beat Amazon one head of lettuce at a time.<p>Under the glare of fluorescent lights, green-vested workers carefully wrap fruit, cheese and other …

EBay's Got Survival Skills Retailers Can Emulate

The marketplace model of e-commerce is getting quite a bit more competitive.<p>Wal-Mart Stores Inc. has roughly quadrupled its online assortment in the …

Walmart's Store No. 8 showcases the future of VR

LOS ANGELES — At a location nestled between mansions in Beverly Hills, CA, guests of the Store No. 8 INNOV8 v-commerce gala were ushered into a sleek …

Virtual Reality

Gen Z wants more in-store tech

<b>Dive Brief:</b><p>Gen Zers are eager to experience in-store tech while they shop, with 39% hoping "just walk out" technology will be implemented within the …

Target teams with Pinterest for visual search

Dive Brief:<p>Target and Pinterest have forged a partnership under which Target shoppers will be able to use the Pinterest Lens visual search tool as …

How to Save the Mall

Developers of premium shopping centres are reducing their dependence on fashion retail and doubling down on food, wellness and other lifestyle …

The Future of Wearable Tech

• Partner Content<br>• Author: Jen Quinlan, Rithmio. Jen Quinlan, Rithmio<p>I have a confession to make. Despite my specialization in wearable technology, I …

The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

British fashion brand Burberry is one of the most recognized luxury clothes labels in the world. Starting in 2006, the company aimed to reinvent itself as an “end to end” digital enterprise. Its strategy was to use Big Data and Artificial Intelligence (AI) to boost sales and customer …

Artificial Intelligence

With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution

The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative …

Innovation

Toys ‘R’ Us Might Be Dying, but Physical Retail Isn’t

The recent bankruptcy filing at Toys “R” Us has roiled the toy industry. Yet the struggles at the company are not new. The firm was taken private in a $6.6 billion leveraged private equity buyout in 2005, with the aim of turning the chain around, but the resulting debt has proved to be …

Allbirds Co-Founder Tim Brown on Taking a Different Approach to Materials Selection and Branding

Plus some cool process clips<p>Performance sneakers made from wool sound too warm and itchy to be true, so we were intrigued when Allbirds took to …

These Two Brothers Are Trying to Cure Blindness, One Henley at a Time

Walk into Bradford and Bryan Manning’s SoHo loft, and the first thing you see is a giant eye-chart-style painting that, instead of the standard Es in …

Best Buy’s Secrets for Thriving in the Amazon Age

While running errands the other day, I ducked into a local Best Buy to pick up a pair of new headphones. What I saw inside was shocking.<p>Happy-looking people were huddled around tables filled with the latest gadgets from Microsoft and Apple. The video game aisle was bustling. Blue-shirted employees …

eCommerce

How These Female Engineers Reinvented The Bra

Evelyn & Bobbie set out to make a bra women might actually look forward to wearing. That means no straps, no wires, and no tags.<p>All her life, Bree McKeen deeply resented her bra.<p>Nearly every style she owned–hundreds of dollars’ worth in her drawers–featured medieval underwires that dug into her …

This bedsheets startup is the world’s fastest growing consumer of organic cotton

A year ago, we profiled a bedsheets startup called Boll & Branch, in a story called The Truth About Your Cotton Bedsheets Will Give You Nightmares. Founders Scott and Missy Tannen spent months understanding the cotton supply chain and realized that cotton is a dirty crop, one that requires lots of …

The Future of Shopping Has No Clothes

When shoppers walk into the new Nordstrom store in West Hollywood, Calif., next month, they’ll find tailors altering suits and stylists doling out …