The Brand Foundry Reader

By Kaia Davis | Consumer product stories, data, and insights that the Brand Foundry Ventures team are reading about.

13 Creative Branding Tactics To Help You Stand Out From The Crowd

Your brand is as unique as you are. Whether it’s a personal or corporate brand, audiences want to know the real story behind the image you present to the public – and they won’t stick around if your branding is flat or unengaging.<p>Crafting a brand takes time and effort, though, and you need a …

Marketing

This VC Says Stitch Fix's IPO Paved the Way for Female Founders

<i>This article originally ran in Term Sheet, Fortune’s newsletter about deals and dealmakers.</i> <i>Sign up here.</i><p>Susan Lyne has quite the résumé. She was …

For Nike, augmented reality is the perfect way to sell hyped sneakers

Buying limited-edition shoes is complicated and not as fun as it should be. The rise of violence in sneaker culture (people have been murdered for a pair of Air Jordans) led companies like Nike to launch hyped products almost exclusively on digital channels. But selling sneakers on a website, or …

4 startups that go head to head with Amazon and Whole Foods

Despite the convenience, millennials really don’t want to buy everything on Amazon, writes Alexa Binns of Borden Binns.

eCommerce

What shoppers really want from personalized marketing

What customers want and what businesses think they want are often two different things. Here’s what customers are looking for.<p><b>Anyone who has gotten</b> …

Stitch Fix Files To Raise $100 Million In U.S. IPO

Clothing seller Stitch Fix has filed to raise $100 million in an IPO, although that number may be a placeholder figure.<p>Stitch Fix sells clothing …

Venture Capital

Bed Bath & Beyond adds $29 annual membership Beyond+

Dive Brief:<p>Bed Bath & Beyond has taken its membership experiment out of the pilot phase and into beta mode, according to its website.<p>Shoppers are now …

eCommerce

A Showdown Brews Between Amazon and Alibaba, Far From Home

SINGAPORE — From this concrete warehouse perched on the edge of a potentially vast new market for online shopping, the Alibaba Group of China hopes to beat Amazon one head of lettuce at a time.<p>Under the glare of fluorescent lights, green-vested workers carefully wrap fruit, cheese and other …

eCommerce

EBay's Got Survival Skills Retailers Can Emulate

The marketplace model of e-commerce is getting quite a bit more competitive.<p>Wal-Mart Stores Inc. has roughly quadrupled its online assortment in the …

eCommerce

Walmart's Store No. 8 showcases the future of VR

LOS ANGELES — At a location nestled between mansions in Beverly Hills, CA, guests of the Store No. 8 INNOV8 v-commerce gala were ushered into a sleek …

Augmented Reality

Gen Z wants more in-store tech

The youngest generation wants more AR, VR and "just walk out" tech, and they want them within the year, according to a new study.

Gen Z

Target teams with Pinterest for visual search

It's been a big year for visual search, and the technology is taking another step into retailer's storefronts through the Target-Pinterest …

How to Save the Mall

Developers of premium shopping centres are reducing their dependence on fashion retail and doubling down on food, wellness and other lifestyle …

The Future of Wearable Tech

• Partner Content<br>• Author: Jen Quinlan, Rithmio. Jen Quinlan, Rithmio<p>I have a confession to make. Despite my specialization in wearable technology, I …

The Amazing Ways Burberry Is Using Artificial Intelligence And Big Data To Drive Success

British fashion brand Burberry is one of the most recognized luxury clothes labels in the world. Starting in 2006, the company aimed to reinvent itself as an “end to end” digital enterprise. Its strategy was to use Big Data and Artificial Intelligence (AI) to boost sales and customer …

eCommerce

BoF Exclusive | With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution

The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative …

Toys ‘R’ Us Might Be Dying, but Physical Retail Isn’t

The recent bankruptcy filing at Toys “R” Us has roiled the toy industry. Yet the struggles at the company are not new. The firm was taken private in a $6.6 billion leveraged private equity buyout in 2005, with the aim of turning the chain around, but the resulting debt has proved to be …

Allbirds Co-Founder Tim Brown on Taking a Different Approach to Materials Selection and Branding

Plus some cool process clips<p>Performance sneakers made from wool sound too warm and itchy to be true, so we were intrigued when Allbirds took to …

These Two Brothers Are Trying to Cure Blindness, One Henley at a Time

Walk into Bradford and Bryan Manning’s SoHo loft, and the first thing you see is a giant eye-chart-style painting that, instead of the standard Es in …

Richard Branson

Best Buy’s Secrets for Thriving in the Amazon Age

While running errands the other day, I ducked into a local Best Buy to pick up a pair of new headphones. What I saw inside was shocking.<p>Happy-looking people were huddled around tables filled with the latest gadgets from Microsoft and Apple. The video game aisle was bustling. Blue-shirted employees …

How These Female Engineers Reinvented The Bra

Evelyn & Bobbie set out to make a bra women might actually look forward to wearing. That means no straps, no wires, and no tags.<p>All her life, Bree McKeen deeply resented her bra.<p>Nearly every style she owned–hundreds of dollars’ worth in her drawers–featured medieval underwires that dug into her …

This bedsheets startup is the world’s fastest growing consumer of organic cotton

A year ago, we profiled a bedsheets startup called Boll & Branch, in a story called The Truth About Your Cotton Bedsheets Will Give You Nightmares. Founders Scott and Missy Tannen spent months understanding the cotton supply chain and realized that cotton is a dirty crop, one that requires lots of …

The Future of Shopping Has No Clothes

When shoppers walk into the new Nordstrom store in West Hollywood, Calif., next month, they’ll find tailors altering suits and stylists doling out …

eCommerce

Neiman Marcus unveils youth-centric Luxe Lab

Dive Brief:<p>Neiman Marcus is bringing a new, youthful space to select stores and online. “Luxe Lab” will feature the work of a dozen emerging fashion …

Honolulu

Millennials find store associates 'extremely important'

Dive Brief:<p>Sixty-six percent of millennials find store employees "extremely important" to their shopping experience, according to a study by …

eCommerce

Nordstrom’s tiny new stores basically won’t have any stuff in them

If you’ve been watching the fast decline of the retail industry in the U.S., Nordstrom’s new experiment makes sense. The company just announced that it will <b>launch small-format stores in neighborhoods that will not be stocked with merchandise</b>. The first of these stores will open in West Hollywood in …

eCommerce

The organic baby food wars heat up

It’s a good time to be a baby. It’s also a great time to be a parent who wants to ensure that his or her baby is consuming healthy foods but doesn’t necessarily have the wherewithal to prepare homemade baby food or delicately seasoned purées.<p>While some established names in the business have …

Amazon debuts new fashion line in Europe only

Dive Brief:<p>Amazon Fashion has launched a new women’s apparel brand, "Find," but for now it’s available only in Europe, according to an Amazon press …

eCommerce