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There is a paradigm shift coming in marketing and sales that will bring about the end of the “spray and pray” era. Account based marketing and sales strategies have already started this shift, with their
Culture, like brand, is misunderstood and often discounted as a touchy-feely component of business that belongs to HR. It’s not intangible or fluffy, it’s not a vibe or the office décor. It’s one of the
Last year Merriam Webster’s dictionary stated that ”culture” was the most popular word of the year. Well, it has now become one of the most important words in corporate board rooms, and for good reason.
Deloitte just launched a study of people challenges in business, Deloitte Human Capital Trends 2016, and the results were striking. Among the 7,000+ companies who responded (in over 130 countries), the
Technology may finally start to make the mortgage refinancing process easier. Startup Lenda, which launched in October 2013 and has been operating in California and Washington, is expanding to make its