Digital Content Strategies

By Joe Wikert | Joe Wikert's collection of content about content

Here’s how one question can improve creativity and problem solving

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve …

Creativity

This idea is both a consumer feature and a marketing opportunity

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s …

e-Books

Here’s where innovative publishers need to focus

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the …

Publishing

Why is text-to-speech only an afterthought?

I spend a lot of time commuting to and from work in my car and I try to use the time wisely. I cycle through a playlist of podcasts every week but I …

Grocery Stores

Here’s how indexing could evolve with ebooks

Last month I shared some thoughts about how indexes seems to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration …

e-Books

Another way to monetize ebooks

In today’s market there are typically two methods for ebook distribution: free or paid. I’ve said before that one day we’ll see an ad-subsidized …

e-Books

What’s the missing ingredient for unlimited reading services?

I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For …

Value Propositions

A new take on ebook windowing

Ebook windowing is a technique designed to prevent ebooks from cannibalizing print book sales. The original thinking went something like this: …

e-Books

OSV Newsweekly Unveils New Digital Edition

Contact: Christine V Owsik,<br>215-230-8095, <br>COwsik@osv.com<p>HUNTINGTON, Ind., March 16, 2016 /Christian Newswire/ -- Our Sunday Visitor's highly acclaimed …

The lost art of indexes in ebooks

When was the last time you used an index in an ebook? Maybe the better question is this: Have you ever used an index in an ebook? One of the …

e-Books

Why I’m not on the Amazon Echo bandwagon…yet

I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good a deal to pass up. Amazon promised two-day Prime …

Amazon

A vision for making ebooks more engaging

I’m convinced we’re still in the very early stages of ebook evolution. The current print-under-glass model works great for some books but long-form …

e-Books

Ebook sample subscriptions and automation

Each time I finish a book I end up going through the same inefficient process: I head to Amazon and a couple of other sites to look for other titles …

e-Books

How “Send to Kindle” can help neutralize Amazon

Publishers who sell ebooks direct to consumers typically do so in EPUB format. That’s because most publishers are still wedded to the false sense of …

Kindle

What’s your mobile, snackable content strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the …

Mobile

Maximizing mobile micro-moments

Google recently published a document entitled Micro-Moments: Your Guide to Winning the Shift to Mobile. You can download the PDF here. It’s a quick …

Mobile

When will content truly become mobile?

After 7+ years of working remotely from my home office I recently started a new job with a daily commute. It’s actually quite an enjoyable ride and I …

Mobile

Kindle Instant Preview reinforces Amazon’s dominance

Ebook preview widgets have been around for quite awhile but when was the last time you saw one on a blog or website? I can’t recall the last one I …

Amazon

My 2016 ebook marketplace hopes and wishes

Rather than speculate on what might happen in the ebook sector this year I thought it would be wiser to simply list the developments I’d like to see. …

e-Books

The ebook value proposition problem

My youngest daughter asked for a Harry Potter boxed set for Christmas. As I wrapped the heavy, bulky package I kept wondering why she didn’t opt for …

e-Books

Using ebooks to connect with indirect customers

Low website traffic and a lack of existing customer engagement are some of the most common reasons book publishers aren’t pursuing a …

e-Books

Whatever happened to innovation in the publishing industry?

Remember the excitement surrounding the launch of Amazon’s Kindle eight years ago? It was a clunky device, even by 2007 standards, but it was …

Innovation

Solving discovery with better content marketing

Ask a publisher to tell you the biggest challenge they face today and you’ll get a variety of answers. I know because I’ve been asking publishers for …

Content Marketing

Why the “smiling curve” has publishers frowning

Are you familiar with the “smiling curve” phenomenon? The details are provided here, but the short explanation is that a smiling curve depicts the …

Publishing

How digital can complement print

The beauty of the web is that feedback for what I write here is spread across a variety of platforms. These days it seems most of those community …

Direct-to-consumer: Can you change buyer behavior?

I recently visited a mid-size publisher to discuss direct-to-consumer (D2C) strategies with their sales and marketing leaders. Towards the end of the …

Amazon

U.S. book publishing industry stats from Nielsen

Frankfurt Book Fair 2015 is in the rearview mirror but there were a few noteworthy tidbits gleaned from the event. Some of the more important facts …

Statistics

Why publishers should embrace the evolution of “fair use”

When I meet with publishers I always ask them about the biggest problems they face in today’s market. One of the most popular answers is …

Publishing

How readers will become curators and resellers

It’s easy to think that today’s ebook is as good as it gets. Publishers are mostly satisfied with the current print-under-glass model and, …

e-Books