Digital Content Strategies

By Joe Wikert | Joe Wikert's collection of content about content

Joe Wikert's Digital Content Strategies

Yes, the grocery business is huge. And while it's one of several industries Amazon hasn't yet dominated, there's something way more significant about …

Joe Wikert's Digital Content Strategies

Book samples are one of the most under-utilized tools in a publisher or author's marketing arsenal. Most consumers will not buy a book without at …

Marketing

Joe Wikert's Digital Content Strategies

The answer might surprise you…<p>Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going …

Joe Wikert's Digital Content Strategies

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to …

Publishing

Joe Wikert's Digital Content Strategies

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person …

Joe Wikert's Digital Content Strategies

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing …

Saturday Night Live

Joe Wikert's Digital Content Strategies

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your …

SEO

Joe Wikert's Digital Content Strategies

Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on …

Pittsburgh Penguins

Joe Wikert's Digital Content Strategies

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the …

Pokémon Go

Joe Wikert's Digital Content Strategies

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the …

Publishing

Joe Wikert's Digital Content Strategies

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer …

Marketing

Joe Wikert's Digital Content Strategies

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when …

Publishing

Joe Wikert's Digital Content Strategies

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device …

Joe Wikert's Digital Content Strategies

BONUS<p>One final tactical tip for you. To aid in the daily interoffice communication, I would recommend you consider eliminating email and move to some …

Joe Wikert's Digital Content Strategies

Even though they’re gaining momentum I’ve never been a big fan of audio books. Amazon, of course, owns the market with both Audible and Brilliance. …

Amazing

Joe Wikert's Digital Content Strategies

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth …

Joe Wikert's Digital Content Strategies

For the past several years I’ve been writing about how containers such as books, newspapers and magazines are slowly fading away. They’ll certainly …

Muhammad Ali

Joe Wikert's Digital Content Strategies

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary …

Publishing

Joe Wikert's Digital Content Strategies

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve …

Entrepreneurship

Joe Wikert's Digital Content Strategies

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s …

Joe Wikert's Digital Content Strategies

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the …

Joe Wikert's Digital Content Strategies

I spend a lot of time commuting to and from work in my car and I try to use the time wisely. I cycle through a playlist of podcasts every week but I …

Digital Marketing

Joe Wikert's Digital Content Strategies

Last month I shared some thoughts about how indexes seems to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration …

SEO

Joe Wikert's Digital Content Strategies

In today’s market there are typically two methods for ebook distribution: free or paid. I’ve said before that one day we’ll see an ad-subsidized …

Publishing

Joe Wikert's Digital Content Strategies

I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For …

Joe Wikert's Digital Content Strategies

Ebook windowing is a technique designed to prevent ebooks from cannibalizing print book sales. The original thinking went something like this: …

Kindle

OSV Newsweekly Unveils New Digital Edition

Contact: Christine V Owsik,<br>215-230-8095, <br>COwsik@osv.com<p>HUNTINGTON, Ind., March 16, 2016 /Christian Newswire/ -- Our Sunday Visitor's highly acclaimed …

Joe Wikert's Digital Content Strategies

When was the last time you used an index in an ebook? Maybe the better question is this: Have you ever used an index in an ebook? One of the …

Joe Wikert's Digital Content Strategies

I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good a deal to pass up. Amazon promised two-day Prime …

Amazon