Digital Content Strategies

By Joe Wikert | Joe Wikert's collection of content about content

Here's how to turn book samples into a powerful B2C tool

Book samples are one of the most under-utilized tools in a publisher or author's marketing arsenal. Most consumers will not buy a book without at …

Publishing

Which digital book format has the most growth potential?

The answer might surprise you…<p>Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going …

Here’s another way digital could complement print

As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to …

“The Content Trap” is the must-read book of the year

A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person …

Publishing

Amazon Rapids and the dumbing-down of reading

At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing …

Education

Here’s a better model for book search and discovery

How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your …

Publishing

Google experiments with book discovery…and fails

Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on …

Google

2016 Trend Report: What publishers need to know

The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the …

Automation

How are you connecting with your customers?

The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the …

Publishing

Why shop at a brick-and-mortar bookstore?

Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer …

eCommerce

What can publishers learn from Pokemon Go?

Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when …

Pokémon

The short-form content resurgence

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device …

Publishing

Agile publishing: Creating better books through transparency

Trade book publishing is not a complicated process. Publishers acquire the rights to publish new titles primarily through relationships with agents. …

Publishing

Amazon extends their dominance with Audible Channels

Even though they’re gaining momentum I’ve never been a big fan of audio books. Amazon, of course, owns the market with both Audible and Brilliance. …

Amazon

Here’s what book publishers can learn from the podcast model

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth …

Publishing

Here’s how Siri, Alexa and other IPAs will revolutionize publishing

For the past several years I’ve been writing about how containers such as books, newspapers and magazines are slowly fading away. They’ll certainly …

Automation

Let’s take “Search Inside the Book” to a whole new level

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary …

Publishing

Here’s how one question can improve creativity and problem solving

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve …

Creativity

This idea is both a consumer feature and a marketing opportunity

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s …

Marketing

Here’s where innovative publishers need to focus

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the …

Publishing

Why is text-to-speech only an afterthought?

I spend a lot of time commuting to and from work in my car and I try to use the time wisely. I cycle through a playlist of podcasts every week but I …

Grocery Stores

Here’s how indexing could evolve with ebooks

Last month I shared some thoughts about how indexes seems to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration …

Publishing

Another way to monetize ebooks

In today’s market there are typically two methods for ebook distribution: free or paid. I’ve said before that one day we’ll see an ad-subsidized …

Google Play

What’s the missing ingredient for unlimited reading services?

I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For …

Publishing

A new take on ebook windowing

Ebook windowing is a technique designed to prevent ebooks from cannibalizing print book sales. The original thinking went something like this: …

Publishing

OSV Newsweekly Unveils New Digital Edition

Contact: Christine V Owsik,<br>215-230-8095, <br>[email protected]<p>HUNTINGTON, Ind., March 16, 2016 /Christian Newswire/ -- Our Sunday Visitor's highly …

The lost art of indexes in ebooks

When was the last time you used an index in an ebook? Maybe the better question is this: Have you ever used an index in an ebook? One of the …

Publishing

Why I’m not on the Amazon Echo bandwagon…yet

I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good a deal to pass up. Amazon promised two-day Prime …

Amazon

A vision for making ebooks more engaging

I’m convinced we’re still in the very early stages of ebook evolution. The current print-under-glass model works great for some books but long-form …

Publishing