Digital Content Strategies on Flipboard
By Joe Wikert | Joe Wikert's collection of content about content
Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.
When you compare the online traffic of a news …Marketing
The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and …Sampling
I’m a big believer in the notion that content containers are slowly going away in the digital world. Those things we think of in the physical world …UX Design
In cities such as San Francisco and New York, letter carriers have been showing up on people’s doorsteps as early as 3 a.m. bearing unusual cargo: …Amazon
I’m sure most of you bristle at the thought of curators being more valuable than creators. After all, the former have no job without the latter. I …Content Curation
Some people think the book is dead, much as Joe referred to obsolete single-use devices like the GPS while discussing the potential for peer-to-peer …Book Publishing
The year is 2020 and I’m about to make a digital content purchase. It’s amazing how much the industry has evolved in the past five years. For …Prices
Last night futurist, journalist, prognosticator, and author Malcolm Gladwell told pretty much the most data-driven marketing technologist crowd imaginable that data is not their salvation.
In fact, it could be their curse.
“More data increases our confidence, not our accuracy,” he said at mobile …Facebook
For publishers, fresh from winning a landmark ruling forcing internet service providers to block illegal ebook download sites in Russia and the US, pirates are the enemy. Author Paulo Coelho believes that “the more people ‘pirate’ a book, the better”. But research commissioned by the government …Copyright
The smartwatch movement inspired me recently, which is surprising because I haven’t worn a watch since I started carrying a smartphone many years …Angie's List
How Geolocation & Beacons will Help Book Publishers Go Mobile
By Ron Tomich
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When my two-year-old nephew …
With a population of eight million people, Israel has over 6,000 startups and attracts more venture capital per person than any other country in the world. The Israeli startup scene extends from the tech hub of Tel Aviv to Jerusalem and all the way to the southern desert city of Beersheba.
Remember the “info snacking” phrase that was somewhat buzzworthy several years ago? The thinking was that everyone was too focused on reading short …
We were having a good discussion about my upcoming presentation at Social Media Marketing World about what kind of offer we could make to folks that …University of Maryland
Subscription models are an opportunity to grow overall demand for content. In practice, these new models can provide an attractive gateway to testing …
You’ve probably heard me say that we live in a print-under-glass world, one where we’re consuming dumb content on smart devices. It’s true simply …
Scribd, the fast-growing ebook subscription service, today announced dramatic cuts to their catalog of romance and erotica titles.
Berlin startup Blinkist is getting people to buy more books, by reading less. Business titles like Getting Things Done and The 7 Habits of Highly Effective People are classics in the world of self-improvement. But time has increasingly become a precious commodity. Business books now compete with …Startups
The library content distributor expands a pilot program with collectionHQ, the data analytics service for public libraries, to help librarians make …
Last week, Fortune journalist Matthew Ingram asked an interesting question: “Would you rather have Apple’s human editors filtering your news or …
Millennials are less likely to purchase e-books than any other age group, with 63% of 16-24 year-olds saying they have never bought one, according to …Entertainment (UK)
I recently asked what questions you’d like to see answered via reader analytics. I gathered feedback from a variety of publishers including trade, …
Stop looking for the killer app. When it comes to the Internet of things, context is where the value is.
During the Internet’s early days, email is what got many people online. It became the first “killer app” of the era and an inspiration for companies looking to develop the next must-use service …Software
By Ellen Harvey
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Malaviya will be leading a session on how the digital revolution has transformed book …
You don’t have to pay anything to try Apple’s new streaming music service, since the company will offer a free three-month trial when it launches at the end of June.
But if you stick around after that, you’ll need to pay $10 a month for the on-demand, all-you-can-eat subscription service. And Apple …Apple Music
Apple appears to be building a newsroom.
The iPhone maker has posted a new job listing that seeks human editors for Apple News, its new Flipboard-like app that will display stories from publications like Wired, The New York Times, and BuzzFeed.
Apple News will be included in iOS 9, the next version …John Gruber
The painful reality is that we still live in a print-under-glass world, struggling to produce content that leverages our powerful phones and tablets. …
In my book publisher days I recall saying the following to our Amazon rep: “You guys are capturing a ton of reading data from our customers. When are …
The Javits Center must have some sort of time warp technology. I recently attended the BEA event there and I kept asking myself the same question: Is …