Digital Content Strategies

By Joe Wikert | Joe Wikert's collection of content about content

How “Send to Kindle” can help neutralize Amazon

Publishers who sell ebooks direct to consumers typically do so in EPUB format. That’s because most publishers are still wedded to the false sense of …

Kindle

What’s your mobile, snackable content strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the

Content Strategy

Maximizing mobile micro-moments

Google recently published a document entitled Micro-Moments: Your Guide to Winning the Shift to Mobile. You can download the PDF here. It’s a quick …

Google

When will content truly become mobile?

After 7+ years of working remotely from my home office I recently started a new job with a daily commute. It’s actually quite an enjoyable ride and I …

Audiobooks

Kindle Instant Preview reinforces Amazon’s dominance

Ebook preview widgets have been around for quite awhile but when was the last time you saw one on a blog or website? I can’t recall the last one I …

Amazon

My 2016 ebook marketplace hopes and wishes

Rather than speculate on what might happen in the ebook sector this year I thought it would be wiser to simply list the developments I’d like to see. …

The ebook value proposition problem

My youngest daughter asked for a Harry Potter boxed set for Christmas. As I wrapped the heavy, bulky package I kept wondering why she didn’t opt for …

Using ebooks to connect with indirect customers

Low website traffic and a lack of existing customer engagement are some of the most common reasons book publishers aren’t pursuing a …

Whatever happened to innovation in the publishing industry?

Remember the excitement surrounding the launch of Amazon’s Kindle eight years ago? It was a clunky device, even by 2007 standards, but it was …

Solving discovery with better content marketing

Ask a publisher to tell you the biggest challenge they face today and you’ll get a variety of answers. I know because I’ve been asking publishers for …

Why the “smiling curve” has publishers frowning

Are you familiar with the “smiling curve” phenomenon? The details are provided here, but the short explanation is that a smiling curve depicts the …

How digital can complement print

The beauty of the web is that feedback for what I write here is spread across a variety of platforms. These days it seems most of those community …

Direct-to-consumer: Can you change buyer behavior?

I recently visited a mid-size publisher to discuss direct-to-consumer (D2C) strategies with their sales and marketing leaders. Towards the end of the …

U.S. book publishing industry stats from Nielsen

Frankfurt Book Fair 2015 is in the rearview mirror but there were a few noteworthy tidbits gleaned from the event. Some of the more important facts …

Statistics

Why publishers should embrace the evolution of “fair use”

When I meet with publishers I always ask them about the biggest problems they face in today’s market. One of the most popular answers is …

Publishing

How readers will become curators and resellers

It’s easy to think that today’s ebook is as good as it gets. Publishers are mostly satisfied with the current print-under-glass model and, …

e-Books

Here’s how search will evolve and become more powerful

You’re probably pretty happy with Google search today, right? It’s incredibly fast, extremely reliable and almost always delivers the desired …

Search Engines

Using technology to boost bookstores

Technology and innovation probably aren’t the words that come to mind when you think about your local grocery store. Bar code scanners in the 1970’s …

Barcodes

5 things we learned from the demise of Oyster Books

The news from Oyster Books was disappointing but hardly surprising. They recently announced plans to “sunset” the service in the coming months, a …

e-Books

Why ad blockers will help content evolve

Ad blocking is one of the more controversial features of Apple’s new iOS release. Apple prefers to call it “content blocking”, but it’s mostly …

Advertising

Rethinking your mobile strategy

Scan today’s news and you’ll undoubtedly see plenty of stories about how the majority of content is being consumed on mobile devices. In fact, you’ll …

iPad Mini

Direct-to-consumer (D2C) starts with building community, not owning the sale

More and more book publishers seem to be focused on building a better direct relationship with consumers. Some of these direct-to-consumer (D2C) …

e-Books

How Amazon Underground will affect content pricing and business models

As interesting as the all-you-can read models from Next Issue, Oyster Books and Scribd are, I believe Amazon just introduced a new model that’s …

Amazon

Why Smart Publishers Build Bad Websites

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

When you compare the online traffic of a news …

It’s time to radically improve the content sampling experience

The goal of the content sample is to acquire new customers, right? So why are publishers settling for sample content models that are outdated and …

e-Books

How content containers can dramatically affect user experience

I’m a big believer in the notion that content containers are slowly going away in the digital world. Those things we think of in the physical world …

UX Design

It’s Amazon’s World. The USPS Just Delivers in It

In cities such as San Francisco and New York, letter carriers have been showing up on people’s doorsteps as early as 3 a.m. bearing unusual cargo: …

Are content curators becoming more important than content creators?

I’m sure most of you bristle at the thought of curators being more valuable than creators. After all, the former have no job without the latter. I …

Personalized News

What is a "book-plus" and who are tomorrow's readers?

Some people think the book is dead, much as Joe referred to obsolete single-use devices like the GPS while discussing the potential for peer-to-peer …