Digital Content Strategies

By Joe Wikert | Joe Wikert's collection of content about content

The short-form content resurgence

I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device …

Amazon

Agile publishing: Creating better books through transparency

BONUS<p>One final tactical tip for you. To aid in the daily interoffice communication, I would recommend you consider eliminating email and move to some …

Agile Development

Amazon extends their dominance with Audible Channels

Even though they’re gaining momentum I’ve never been a big fan of audio books. Amazon, of course, owns the market with both Audible and Brilliance. …

Amazon

Here’s what book publishers can learn from the podcast model

Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth …

Publishing

Here’s how Siri, Alexa and other IPAs will revolutionize publishing

For the past several years I’ve been writing about how containers such as books, newspapers and magazines are slowly fading away. They’ll certainly …

Let’s take “Search Inside the Book” to a whole new level

Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary …

Here’s how one question can improve creativity and problem solving

If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve …

This idea is both a consumer feature and a marketing opportunity

We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s …

e-Books

Here’s where innovative publishers need to focus

There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the …

Publishing

Why is text-to-speech only an afterthought?

I spend a lot of time commuting to and from work in my car and I try to use the time wisely. I cycle through a playlist of podcasts every week but I …

Grocery Stores

Here’s how indexing could evolve with ebooks

Last month I shared some thoughts about how indexes seems to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration …

e-Books

Another way to monetize ebooks

In today’s market there are typically two methods for ebook distribution: free or paid. I’ve said before that one day we’ll see an ad-subsidized …

e-Books

What’s the missing ingredient for unlimited reading services?

I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For …

Value Propositions

A new take on ebook windowing

Ebook windowing is a technique designed to prevent ebooks from cannibalizing print book sales. The original thinking went something like this: …

e-Books

OSV Newsweekly Unveils New Digital Edition

Contact: Christine V Owsik, 215-230-8095, COwsik@osv.com HUNTINGTON, Ind., March 16, 2016 /Christian Newswire/ -- Our Sunday Visitor's highly …

The lost art of indexes in ebooks

When was the last time you used an index in an ebook? Maybe the better question is this: Have you ever used an index in an ebook? One of the …

e-Books

Why I’m not on the Amazon Echo bandwagon…yet

I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good a deal to pass up. Amazon promised two-day Prime …

Amazon

A vision for making ebooks more engaging

I’m convinced we’re still in the very early stages of ebook evolution. The current print-under-glass model works great for some books but long-form …

e-Books

Ebook sample subscriptions and automation

Each time I finish a book I end up going through the same inefficient process: I head to Amazon and a couple of other sites to look for other titles …

e-Books

How “Send to Kindle” can help neutralize Amazon

Publishers who sell ebooks direct to consumers typically do so in EPUB format. That’s because most publishers are still wedded to the false sense of …

Kindle

What’s your mobile, snackable content strategy?

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the …

Mobile

Maximizing mobile micro-moments

Google recently published a document entitled <i>Micro-Moments: Your Guide to Winning the Shift to Mobile</i>. You can download the PDF here. It’s a quick …

When will content truly become mobile?

After 7+ years of working remotely from my home office I recently started a new job with a daily commute. It’s actually quite an enjoyable ride and I …

Mobile

Kindle Instant Preview reinforces Amazon’s dominance

Ebook preview widgets have been around for quite awhile but when was the last time you saw one on a blog or website? I can’t recall the last one I …

Amazon

My 2016 ebook marketplace hopes and wishes

Rather than speculate on what might happen in the ebook sector this year I thought it would be wiser to simply list the developments I’d like to see. …

e-Books

The ebook value proposition problem

My youngest daughter asked for a Harry Potter boxed set for Christmas. As I wrapped the heavy, bulky package I kept wondering why she didn’t opt for …

e-Books

Using ebooks to connect with indirect customers

Low website traffic and a lack of existing customer engagement are some of the most common reasons book publishers aren’t pursuing a …

e-Books

Whatever happened to innovation in the publishing industry?

Remember the excitement surrounding the launch of Amazon’s Kindle eight years ago? It was a clunky device, even by 2007 standards, but it was …

Innovation

Solving discovery with better content marketing

Ask a publisher to tell you the biggest challenge they face today and you’ll get a variety of answers. I know because I’ve been asking publishers for …

Content Marketing