Joe Wikert
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Amazon's Whole Foods acquisition is about creating a more efficient gateway between consumers and Prime, ultimately driving more sales of all Prime-eligible products, not just groceries. Good samples require curation and can serve as the foundation of a solid direct-to-consumer strategy Here’s a new approach for an old format with plenty of upside... Will publishers let one of the big guys create this service? http://flip.it/oFeF4r I highly recommend "The Content Trap" by @bharat_n_anand to everyone in the publishing industry http://bit.ly/2gzNYNe Young readers deserve something much better than what Amazon Rapids has to offer