Amazon's Whole Foods acquisition is about so much more than groceriestypepad.com Yes, the grocery business is huge. And while it's one of several industries Amazon hasn't yet dominated, there's something way more significant about …
Here's how to turn book samples into a powerful B2C tooltypepad.com Book samples are one of the most under-utilized tools in a publisher or author's marketing arsenal. Most consumers will not buy a book without at …
Which digital book format has the most growth potential?typepad.com Amazon’s Kindle format dominates the ebook market today and it’s easy to assume that will remain the case going forward. Despite that fact, I see a …
Here’s another way digital could complement printtypepad.com As I’ve said before, the publishing industry needs to get beyond the current “print or digital” mindset and instead explore ways for one to …
“The Content Trap” is the must-read book of the yeartypepad.com A recent trip to a local brick-and-mortar bookstore helped me realize that even the best algorithms and email campaigns can’t replace in-person …
FlipboardIcon version of the Flipboard logo Amazon Rapids and the dumbing-down of readingtypepad.com At first I thought it was an SNL parody about ebooks for kids. We’re so addicted to info snacking, seemingly less able (and interested) in focusing …
Here’s a better model for book search and discoverytypepad.com How are you helping consumers find the perfect book for their needs or interests? If you’re like most publishers, you offer a search function on your …
Google experiments with book discovery…and failstypepad.com Even though you probably never stray from the Kindle reader app I’d like to encourage you to expand your horizons. It’s a good idea to keep an eye on …
2016 Trend Report: What publishers need to knowtypepad.com The Future Today Institute has created a terrific, free report summarizing key technology trends and what they mean for tomorrow. I’ve embedded the …
FlipboardIcon version of the Flipboard logo How are you connecting with your customers?typepad.com The people who actually buy and read books are still mostly nameless and faceless individuals from a publisher’s point of view. This, despite the …
Why shop at a brick-and-mortar bookstore?typepad.com Do you still shop at your local bookstore? I typically go once, maybe twice a year, and the last time for me was December 2015. I made a rare summer …
What can publishers learn from Pokemon Go?typepad.com Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case when …
The short-form content resurgencetypepad.com I remember the first time I heard the phrase “info snacking” back in 2007. It was when the Kindle launched and Jeff Bezos said his newfangled device …
Agile publishing: Creating better books through transparencytypepad.com One final tactical tip for you. To aid in the daily interoffice communication, I would recommend you consider eliminating email and move to some type …
Amazon extends their dominance with Audible Channelstypepad.com Even though they’re gaining momentum I’ve never been a big fan of audio books. Amazon, of course, owns the market with both Audible and Brilliance. …
Here’s what book publishers can learn from the podcast modeltypepad.com Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not worth …
Here’s how Siri, Alexa and other IPAs will revolutionize publishingtypepad.com For the past several years I’ve been writing about how containers such as books, newspapers and magazines are slowly fading away. They’ll certainly …
Let’s take “Search Inside the Book” to a whole new leveltypepad.com Do you remember when Amazon introduced both “Look Inside” and “Search Inside” functionality for books? They were such simple yet revolutionary …
Here’s how one question can improve creativity and problem solvingtypepad.com If you only listen to one podcast this week make sure it’s the one embedded below. It’s one of the most inspiring and thought-provoking talks I’ve …
This idea is both a consumer feature and a marketing opportunitytypepad.com We take it for granted that when we open our favorite ebook app it automatically jumps right into the last book we were reading. And while that’s …
Here’s where innovative publishers need to focustypepad.com There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the …
Why is text-to-speech only an afterthought?typepad.com I spend a lot of time commuting to and from work in my car and I try to use the time wisely. I cycle through a playlist of podcasts every week but I …
Here’s how indexing could evolve with ebookstypepad.com Last month I shared some thoughts about how indexes seems to be a thing of the past, at least when it comes to ebooks. I’ve given more consideration …
Another way to monetize ebookstypepad.com In today’s market there are typically two methods for ebook distribution: free or paid. I’ve said before that one day we’ll see an ad-subsidized …
What’s the missing ingredient for unlimited reading services?typepad.com I’ve been a fan of unlimited e-reading services for at least a couple of years now. When Oyster Books went under I shifted to Kindle Unlimited. For …
A new take on ebook windowingtypepad.com Ebook windowing is a technique designed to prevent ebooks from cannibalizing print book sales. The original thinking went something like this: …
OSV Newsweekly Unveils New Digital Edition - Christian Newswirechristiannewswire.com HUNTINGTON, Ind., March 16, 2016 /Christian Newswire/ -- Our Sunday Visitor's highly acclaimed publication OSV Newsweekly is now available in a new …
The lost art of indexes in ebookstypepad.com When was the last time you used an index in an ebook? Maybe the better question is this: Have you ever used an index in an ebook? One of the …
Why I’m not on the Amazon Echo bandwagon…yettypepad.com I almost bought an Amazon Echo last November. It was on sale for $129 and I figured it was too good a deal to pass up. Amazon promised two-day Prime …
A vision for making ebooks more engagingtypepad.com I’m convinced we’re still in the very early stages of ebook evolution. The current print-under-glass model works great for some books but long-form …
