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How to Decrease Your Ad Spend by 69.39% (A PPC Insider’s Guide)

<i>Do you need customers tomorrow?</i>AdWords is hands-down the best place to put your money.If you know what you’re doing, it’s almost like <i>printing …

AdWords

Photoshop Trick: How to Swap a Photo Background Using Only Blend Modes

Here’a neat trick for you Photoshop lovers out there. If you’ve shot a subject in front of a gray background, you can actually swap that gray …

How to Spy on Your Competitors to Outrank Them on Google

Learn how to spy on competitors to better understand the strategy they are using to attain a high ranking on Google<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Want to hear something crazy? In 30 minutes, I can look at your competitor’s website along with your website and deploy a …

SEO

This Motivational Trick Is Incredibly Powerful

Use this any time you need a dose of willpower.<p>Ever made a roomful of 17-year-old girls cry? I have! I was wrapping up my talk on how important it is to take care of your body in college—something I definitely did not do—when a hand went up.<p>“That was great, thank you,” said a woman in the first …

Outsourcing

How to Build the Best Marketing Strategy You Can Using Only Free Tools

With what is available for free, there has never been a better time to bootstrap a startup.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As an entrepreneur, it is more important than ever for you to create an efficient marketing strategy. Because startups often have low budgets, …

Marketing

5 Must-Know Photoshop Keyboard Shortcuts

For those who spend a significant amount of time retouching images in Photosho, keyboard shortcuts are life-savers. They not only reduce the use of …

Tutorials

Get a live course in digital marketing & social media for just $29

To rise above the noise of the web and build a brand requires a dedicated skillset. The most effective techniques are taught in the Digital Marketing and Social Media Bootcamp, which includes two live courses working toward an accredited diploma.<p>Rather than spending money on advertizing, these two …

The Social Media Handbook: Five Tips For Entrepreneurs Looking To Leverage The Internet

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Social media: two words, which have become loaded with meaning, misunderstanding and momentum over the past ten years. As a new business, it is …

Marketing

The 100 best novels written in English: the full list

After two years of careful consideration, Robert McCrum has reached a verdict on his selection of the 100 greatest novels written in English. Take a look at his list<p>Robert McCrum reflects on his choices One in five doesn’t represent over 300 years of women in literature: a response What is missing: …

Literature

How to write a killer Facebook ad that brings in listing leads

When I ask real estate agents what their most pressing need is (when it comes to Facebook and their real estate business) the responses I get lean …

Real Estate

Facebook launches online marketing course for small business

Facebook is rolling out an online learning centre for small business owners that want to learn more skills in marketing through the social …

Small Business

A Social Media Guide for Startups and Entrepreneurs | Inc.com

Over the past few years, an interesting transformation has occurred in the business world. Social media has become less of an optional marketing opportunity and more of a priority. In fact, platforms like Facebook and Twitter have become integral parts of brand awareness, content distribution, lead …

Public Relations

11 Unexpected Things to Include With Your Business Plan

<i>In their book</i> Write Your Business Plan<i>, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success. In this edited excerpt, the authors offer a list of some non-standard</i> …

Small Business

10 Email Marketing Strategies for Businesses

In a society that has progressed to social media and tweets, emails seem to be a lost art, or just a random form of correspondence. Back in the day …

Marketing

90% of Americans more likely to trust brands that back social causes

If your brand doesn't support social causes, it's missing out on a huge audience.<p>Consumers don't just like when companies incorporate social good …

How to Make Your Legs Stronger for Skiing

Making your legs stronger for skiing requires you to work on muscle stability, endurance and strength. Make your legs stronger for skiing with help …

How Startups Can Use Custom Email Templates to Improve Email Marketing | Inc.com

Start-ups don't have a ton of funds to pay a high priced design firm. According to AWeber's Director of Customer Solutions, Sarah Thomas, they know that it can be incredibly expensive for a small business owner to hire design help for their email marketing needs, not to mention frustrating if a …

Marketing

The 10 Best Movies You Missed in 2014

And how to catch up with them.<p><b>You've been chilled</b> by the marriage-gone-awry suspense of <i>Gone Girl</i>, stupefied by the cinematic inventiveness of <i>Birdman</i>, and terrified by the twisted mentor-mentee relationship of <i>Foxcatcher</i>, but what about those other must-see films from 2014 that you didn't have time …

Track Down

Here's How Smart You Have To Be To Succeed

What about to become a creative genius? Did Picasso and Mozart use superhuman intelligence to create their masterpieces?<p>And similarly…<p>How intelligent do you need to be to become a successful entrepreneur?<br>• How good does your training program need to be to become an elite athlete?<br>• How perfect does your …

Self-improvement

8 Websites To Submit Your Startup To For Free Publicity

Launching a startup isn’t easy. There are countless things to do and one of the biggest jobs is to try and get press coverage in a time when …

Apps

10 Little-Known Apps That Entrepreneurs Can’t Live Without

Everybody knows Evernote and Dropbox. Here’s a sneak peek at the next wave of productivity apps that top entrepreneurs like Tim Ferriss, Seth Godin, and Guy Kawasaki are working with daily.<p>Recently something terribly obvious–yet powerful–occurred to me: If you want to achieve things that no one …

Infographics

How to Hack Your Morning Routine

I love me a good life hack, and a couple years ago I stumbled upon what has proved - for me - the most effective life hack of them all.<p>Hacking my …

Time Management

From beginner to selling my app in the app store in 2 months

I’ve read many posts in the past asking how to get started learning to code, or asking what people should do next after they’ve finished Code Academy. I wanted to give my story thus far to help others get started, because I’m currently on a “progress high” from how exciting it is to make an app.<p><b>“No</b> …

Why Living in a City Makes You More Innovative

Scientists say population density promotes creativity. Photo courtesy of Flickr user caribb<p>I’d be the first to concede that the image of Archimedes …

Why Do We Yawn and Why Is It Contagious?

Humans yawn from their earliest days–even babies still inside the womb can yawn. Photo by Flickr user Björn Rixman<p>Snakes and fish do it. Cats and …