Seth Mcmillan

30 Flips | 8 Magazines | 6 Likes | 1 Follower | @justseth | Keep up with Seth Mcmillan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Seth Mcmillan”

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Introducing the User-Centered Design Canvas

April 29, 2016I’d like to tell you a little story, a story about how a problem I faced inspired me to create a simple UX design tool. For the last …

12 tiny UX elements that can make a difference

Daily BeastThe 'read this' list on the right of the page incorporates a progress bar which fills wth grey to show how much of the article you've read …

Mobile psychology: how do smartphoners behave differently to desktoppers?

In late 2013, Google’s Eric Schmidt proclaimed that 'mobile has won', a stance backed by industry research published by Enders Analysis showing that …

User Stories: A Foundation for UI Design

The design team sits down to share the first round of mockups for a new client’s application. As the team members present their ideas, it becomes …

MeasuringU

Usability Testing<p>Website & Product Benchmarking<br>• Unmoderated studies<br>• Moderated Lab-based<br>• Eye-Tracking<br>• Mobile device and hardware<p>Custom Research<p>Advanced …

Creating Products Users Love by Designing People-First

Any product person knows how easy it is to get distracted by a new feature idea, new design idea, new app idea to launch into reality.<p>Shiny, new …

Consumers Choose Digital for Product Research, Purchases

Digital channels are now the method of choice for both product research and purchasing. According to a March 2014 study by UPS, comScore and the …

Century 21’s social strategy: There’s no place like home

What do a ton of fluffy puppies and a real estate franchise have in common? On the surface, not much, but in a series of Web ads that launched last …

Facebook Is No. 1 for Social Commerce

Recent research by Shopify found that Facebook was the top social commerce site worldwide. According to Q3 2013 polling, Facebook drove nearly …

With $96.7M In Funding, PowaTag Launches Its Mobile And Audio-Triggered Commerce App

Powa Technologies, a UK-based e-commerce startup that has raised nearly $100 million in outside funding in the last seven months, is today finally taking the wraps off its flagship product: PowaTag, an e-commerce app that combines elements of mobile payments, QR Codes and audio recognition to …

Successful Brands Don't Care About Sales on Twitter

Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren't advertising, what are …

16% of TV's audience is using social media at the same time: stats

<b>One in every six occasions, viewers who watch primetime television are also using social media, whether its related to the show they’re watching or</b> …

Branded Content

Instagram, Mario Batali and Rachel Dratch Join Ad Age Digital 2014

Two weeks out, the agenda for Ad Age Digital 2014 is finally locked down and we've got some new additions to announce:<p>When it comes to aesthetics in …

10 excruciating signs your organisation is digitally deficient

<b>At Econsultancy we’ve discussed several times what the elements of digital culture are and why it’s good for business.</b><p>But we’ve never really covered …

Digital Marketers Not Satisfied with Local Marketing Campaigns

Digital brand marketers in North America believe local marketing is critical to their success, but they’re not happy with local campaign results. …

IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership …

How Many Teens Are Actually Leaving Facebook?

Word on the street is that teens are leaving Facebook in hoards and instead flocking to apps like Snapchat and Instagram.<p>A report from digital agency …

2014: the mobile SEO timebomb

<b>Over the last four months, Google has been ramping up its publicity of a more aggressive target for mobile site performance: sub one second page load</b> …

How Oreo owns social media through Twitter, Instagram, Vine and Pinterest

<b>Oreo was the brand with the highest increase of ‘buzz’ in 2012, with a 49% higher online chatter than in the previous year.</b><p>How did Oreo achieve this …

10 actual uses of big data

<b>First off, what is it?</b><p>Well don’t let anyone tell you it’s down to sample size, or about measuring everything. It’s about combining datasets …

If you measure social success by 'likes', you’re going to get click farms

<b>Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice.</b><p>What the Channel 4 …

5 Near Free Social Media Monitoring Tools

<b>Social Media Monitoring Services</b>When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, …

Seven ways that restaurants can take advantage of mobile

<b>Restaurants and food outlets are among the businesses that stand to benefit most from the boom in mobile search, as dining out is often an impulse</b> …

Social Media Strategy: Where to Start & Why

<b>Where to Start Your Social Media Strategy</b><p>Whether you’re a bricks and mortar mom and pop business or a 100% online digital enterprise, NOT …