Nicole

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7 Ways to Boost Your Small-Business Marketing

These marketing strategies can help small businesses gain new customers and increase repeat business.<p>This story originally appeared on Bizness Apps<p>Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all …

Small Business

10 Instagram Tools to Help You Build Your Following in 2018

Successful brands and influencers have used these tools in order to generate sizable Instagram audiences in no time.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What do the world's best brands and most successful influencers have in common? One comonality is a massive Instagram …

Marketing

Mapping Out Your Digital Marketing Strategy For 2018

As I look at my digital marketing calendar for the year ahead, I’m equally enthusiastic and challenged by how I’ll need to fine tune my company’s digital marketing platform in 2018. My past and current marketing efforts have helped me further brand recognition, increase online leads and establish …

Marketing

How to Write the Most Effective Social Media Posts [Infographic]

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?<p>Today's …

6 Surefire Marketing Trends That Will Explode in 2018 | Inc.com

• Optimization or A/B Testing: Experiment with your marketing through testing different attributes of your email campaign, ad campaign, etc. Use different photos, different headings, and different calls to action to understand what works and what doesn't for each of your dynamic groups.<br>• Segmentation: …

Marketing

8 Overlooked Social Media Tactics That Can Increase Conversion Rates

“Wash. Condition. Rinse. Repeat.” Sound familiar? It’s a common morning routine. And we all know how things run when we settle into a comfortable …

Marketing

4 Areas of Your Content Strategy That Need More Consistency | Inc.com

Sometimes, unpredictability is exciting, like when someone pays it forward with a random act of kindness or you get a bonus check "just because." Generally, though, it's jarring at worst and annoying at best. No wonder we're so driven as humans to value consistency.<p>It's the glue that holds …

Marketing

How To Use Attraction Marketing To Triple Your Leads

Looking for growth, leads and sales? This is what Growth Hackers is all about: we help startups, SMBs and entrepreneurs grow with inbound marketing, …

Marketing

10 Things We Learned About Marketing This Year

The weather is turning colder here in London as we enter November. Walking through the fallen leaves in the park this weekend, I was reflecting on …

Marketing

25 Google Analytics Admin Settings Explained

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. However, …

Analytics