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72 Flips | 7 Magazines | 1 Like | 7 Following | @justine7acc | Keep up with justine on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “justine”

Official Guinness Airbnb Is Every Beer Lover’s Dream Come True

Learn how to pour the perfect pint and enjoy the 360-degree view of Dublin<p>Every beer lover knows that nothing tastes as great as a cold pint of beer …

Anheuser-Busch Launches Amazon Alexa Skill

<b>NEW YORK –</b> Michelob ULTRA today launched a free, dedicated skill on Amazon Alexa, called ULTRA 95, just in time for spring. This is also the first …

Brands Are Digging Into GIF Data to Understand Consumer Behavior

GIFs are morethan just popular, looping clips on social media. As brands work to inject themselves into messaging applications and bots, marketers …

The worst people of SXSW 2017 (it's still early) - Digiday

South by Southwest is in full swing, which means 80,000 people in tech and media have descended on Austin in search of thought leadership, booze, …

Inside the 11 best advertising campaigns of the last year

Each year the The Gunn Report produces its list of the most successful advertising campaigns, along with insights into each campaign's strategy, media execution, and effectiveness. This year it singled out 11 campaigns among the best advertising of 2016.<p>The report identifies the most awarded …

Editorial Roundtable: Brands Must Learn To Resonate As Consumer Platforms

adidas, GE, Pinterest, Stitch Fix, Allbirds, Helix Sleep, hmbldt and Ready Set Rocket lay out how companies and organizations must approach their …

Customer Experience

Book Social Impact Experiences Through Airbnb

Airbnb is adding charitable tourism as one of its offered services

6 Craft Beer Stats To Watch in 2017

What stats and trends will define craft beer in 2017? For the answer, look back at 2016, when the category faced a conundrum.<p>On one hand, the craft …

The Top Email Marketing ROI Trends to Watch in 2017

Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered …

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact<p>Looking at the news headlines …

Marketing

Forget All About the Election With This Adult Coloring Book With a Shirtless William McKinley

It’s a welcome distraction to this insane election season.<p><i>Christopher Tkaczyk is the Senior News Editor at</i> Travel + Leisure. <i>Follow him on Twitter and</i> …

How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016

From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies.<p>Documentaries and short films are …

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Diageo’s Johnnie Walker Fights Bourbon With Scotch Science

Dr. Emma Walker was born 121 years after Johnnie Walker died. Her job is to bring his spirit back to life.<p>The 37-year-old chemist fiddles with …

Meet the man behind Spectacles, Snapchat’s new smart sunglasses

Former Motorola exec Steve Horowitz is running Snapchat’s hardware team.<p>Snapchat finally pulled back the curtain on its new camera sunglasses last Friday night, its first hardware project, in the works since at least early 2015.<p>Now we also know who built them: Steve Horowitz, the former engineering …

The Keys For Exceptional Performance On And Off The Field

Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by …

Marriott's Gravity Room Gives Travelers A New Perspective

Marriott’s Gravity Room Installation Gives Travelers A New Perspective<p>Available to Premium &<br>Purple Members<p>PSFK’s CXI 2018 conference brings to life …

You Can Now Register to Vote on Snapchat in 1 Minute

Doing your civic duty has never been easier, thanks to a seriously millennial move from Snapchat that will help users register to vote within the app …

Why Alcohol Brands Are Selling Lifestyle Instead Of Product

In our new #FutureofAdvertising report, PSFK Labs hears how SMIRNOFF is designing a sub-brand

The app boom is over

Your phone is full of apps, and you're done downloading new ones — unless they're Snapchat or Uber.<p>The mobile app boom kicked off in July 2008, when Apple introduced the App Store. Now it is over.<p>People are still making plenty of apps, of course. And many people are still downloading them. But the …

Snapchat Advertising Data Reveals What Kinds of Brands Have Bought Into the App

Brands want to learn anything they can about Snapchat, and researcher L2's latest report on the mobile platform offers new data points.<p>Check them out …

Facebook's Mobile Ad Machine is Getting Even Smarter

Image source: Facebookbrand.com.<p>Earlier this year, <b>Facebook</b> (NASDAQ: FB) and <b>Twitter</b>(NYSE: TWTR) revealed that they were conducting research into how people process video -- particularly the videos that we see as we scroll through our feeds on our smartphones. This quarter gave us the first real look …

Beer Brands Invest in Delivery Apps and Loyalty

Not only have consumers’ beer preference shifted from major brands to craft breweries, their tastes in purchase methods has changed. A survey of …

MoMA Dives Into The World Of Immersive Media Storytelling

The appearance of VR technology within the museum represents a moment of recognition

Mexico City Is Crowdsourcing Its New Constitution

Will this experiment in digital democracy change the way politicians draft laws?

$250 million, 300 scientists and 40 labs: Sean Parker’s revolutionary project to ‘solve’ cancer

SAN FRANCISCO — Billionaire Sean Parker, famous for his founding roles at Napster and Facebook, is backing an unconventional $250 million effort to attack cancer that involves persuading hundreds of the country’s top scientists — who often are in competition with each other — to join forces and …

Immune System

Heineken CMO: ‘We spend all our energy trying to understand millennials’

<i>This is ThinkTank, a Digiday series where we quiz brand chiefs on where the industry is heading.</i><p>Nuno Teles was appointed CMO of Heineken USA in hopes …

Land Rover’s Real-Time Digital Billboards Make Winter Look Less Miserable

This car company put a dreamy filter on winter scenes, to tempt drivers into the cold

Portland Teams Up With Nike For Bike Share Bicycles That Can Be Locked Up Anywhere

They can help boost tourism and take some of the load off of a city’s public transit system, but keeping a bike sharing program financially …

Transit

White House Launches Snapchat Account

The White House on Monday announced the launch of its own Snapchat account, part of the administration’s latest effort to expand its social media presence ahead of the State of the Union address.

The White House