“It’s an exciting time to work in the creative industry. The tools we use to create are rapidly (and finally!) more mobile and connected than ever before. Creative content – both quality and frequency – has become critical to brands in the era of social media. And whether your customers are businesses or end-consumers, they expect to be inspired and educated by the “advertising” in their lives. The creative industry needs to keep up with the demand for greater quality, frequency and relevancy. Here are a few positive forces helping empower creators to drive the industry forward.” http://blogs.adobe.com/conversations/2015/05/the-age-of-the-empowered-creator.html?ref=webdesignernews