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Video Marketing Tip #1 - How To Keep Your Visitors On ONLY Your Videos (Stay With Me Technique)

(VIDEO) Nielsen: Measuring Consumer Engagement is Key

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP in an interview with Beet.TV. "Parity is a consistent measurement across digital and TV. You need to be able to consider the devices, and you need to be able …

6 Backstage Social Media Platforms Every Marketer Should Be Using

In addition to the big three, there are a number of other social platforms that have gotten attention: YouTube is the biggest and most popular platform for any video-based marketing, and Google+ is used often because—let’s face it—it’s a Google product, and they reward its users with better …

Video Marketing Survey: 71% Say Video Conversion Rates Outperform Other Marketing Content

Marketers who fail to incorporate videos into their content marketing strategy may be overlooking a potential goldmine. According to a video …

Marketing

「シンプルなマーケティング業務」「顧客視点」「企業全体で活用できるソリューション」——3つのコンセプトで「Oracle Marketing Cloud」を展開、日本オラクル