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The 10 most effective ad campaigns this year

Under Armour made it into the top 10. Under Armour Online advertising service Warc has released its 2016 rankings of the world's 100 most effective advertising campaigns.<p>This year, online campaigns dominated the top 10. 11 of the 20 highest-ranked campaigns were digital-led. Ad firm Droga5 was the …

Is it Weird that a Dickens Novel Speaks More Intimately to Women than Fitoor?

<b>By Deepanjana Pal</b><p>We know that despite the genteel images that we see of Victorian women in illustrations and paintings, the late 19th century was not …

Guest Post: 13 women artists from India that you need to know about

<b>6. Yashasvi Mathis</b><p>I can’t say I know too much about Yashasvi, and that’s probably a reflection of her artwork and style. From creating art for bands …

Free Template: Influencer Marketing Plan

Influencer Marketing is booming and in 2017 no brand should be left behind. This organic marketing method is becoming more and more part of the mix …

51 Stunning Lines From Indian Literature

"That's the thing about books. They let you travel without moving your feet." - The Namesake, Jhumpa Lahiri.<p>1. "God save us from people who mean well."<p>—Vikram Seth, <i>A Suitable Boy</i><p>2. "‎No people whose word for 'yesterday' is the same as their word for 'tomorrow' can be said to have a firm grip on the …

Sabine Ghanem's Fairy-Tale Wedding to Joseph Getty at a Castle in Rome

Weddings

Your heart rate sets the pace of Massive Attack’s new album

Massive Attack just jumped ahead of the curve with a new app called Fantom Sensory Music. It uses your iPhone camera, motion sensors, location data and even the heart rate from your Apple Watch to remix one of four new tracks from the trip-hop collective that hasn’t had an album out since 2010.<p>The …

16 Copywriting Mistakes You’re Probably Making (and How to Fix Them)

Day in and day out, you’re surrounded by copy. You’re watching TV commercials, you’re seeing PPC ads in your search results, you’re visiting SaaS …

Suicide Squad's Harley Quinn is the new killer queen bee of superhero movies

A preview of Wonder Woman’s solo outing appeared this week, but it’s Margot Robbie’s crazed Suicide Squad superclown who looks to be the more vibrant character<p>It might come as something of a shock to hear that Harley Quinn, a supervillain who debuted in 1992, is set to be the first genuine breakout …

Comic Books

48 Of The Most Beautiful Lines Of Poetry

"I have measured out my life with coffee spoons."<p>2. From "One Art" by Elizabeth Bishop:<p>"It's evident<p>the art of losing's not too hard to master,<p>though it may look like (Write it!) like disaster."<p>Suggested by Nekesa M., via Facebook<p>3. From "Leaves of Grass" by Walt Whitman:<p>"I bequeath myself to the …

Song of My Brand

<b>1</b><p>I celebrate my brand, and sing my brand,<br>And what I assume you shall assume,<br>For every atom belonging to me as good belongs<br>to my target audience.<p>Born here of parents born here from parents<br>the same, and their parents the same,<br>I, now twenty-seven years old, writer & comedian<br>based in Brooklyn …

Further Materials Toward a Theory of the Man-Child

<i>Left theory’s response to the feminization of labor has been to cry for mommy</i><p>Virginia Woolf pointed out in <i>A Room of One’s Own</i> that, for most of …

Fuccbois, Beta Bros, Softboys, Man-Children

09.18.2015<p>Words By Emily Rappaport<p>This summer, when I was on the brink of a new relationship, my best friend sent me a series of advisory texts. “I …

Stephen Fry Offers a Hilarious Guide to British Etiquette for Heathrow Airport

Heathrow Airport has gotten Stephen Fry, a well-known British person, to take the piss out of British manners.<p>The video below functions as both a …

Heathrow

Wow, A Bunch Of Indian Celebs Tweeted The Exact Same Thought Last Night

On a TOOOTALLYYYY unrelated note: Reliance sure has a lot of money.<p>Last night, Reliance launched Jio, their 4G internet plan, and it topped trends all across India.

[PDF Download] DigitalMarketer’s 101 Best Email Subject Lines of 2017 (…And a 5-Year Email Subject Line Reflection)

Welcome to the 5th annual installment of DigitalMarketer’s 101 Best Email Subject Lines!Contained within this post are more than <b>500 highly swipeable</b> …

Customer Value Optimization: How to Build an Unstoppable Business

You’ve finally found it…<p>This resource is designed for those unfamiliar with DigitalMarketer (DM for short) — and for those salty DM veterans who want …

How To Build an Email Marketing Machine

Imagine this…<p>Each day you wake up, type up an email, press SEND and watch the sales roll in.<p>Could there be anything more satisfying than …

How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and …

The Complete Guide To Creating Backstory In Speculative Fiction – Writer's Edit

Millennials are rejecting a strategy Coach, Abercrombie & Fitch, and Michael Kors have relied on for years

Abercrombie & Fitch has become almost unrecognizable after banning the loud, logo-emblazoned "A&F" sweatshirts and hoodies it was once known for.<p>Coach is changing course after sales of its bags, which were adorned with logos, began plummeting.<p>And Michael Kors has also changed the aesthetic of its …

What Led to the End of Kerala’s Matrilineal Society?

<i>In</i> The Ivory Throne<i>, Manu Pillai retells the history of a unique Indian monarchy: the princely dynasty of Travancore in southern Kerala. Travancore,</i> …

India

This Is How We Date Now

We don’t commit now. We don’t see the point. They’ve always said there are so many fish in the sea, but never before has that sea of fish been right …

9 Underrated Indian Bands You Should Definitely Listen To

This list has been composed to illuminate the names of all the Indian bands that are amazing but have somehow missed their chance at getting the …

Atomic Design

Hey there! I wrote a book called <i>Atomic Design</i> that dives into this topic in more detail, which you can buy in paperback and/or ebook formats.We’re …

The Man in the Box

Fifty years of Doctor Who.<p>Behind the door labelled Studio Four, where “Doctor Who” is filmed, it smells of glue and paint. Industrial-gauge steel chains hang from the ceiling, which is painted black and is so impossibly high that it feels more like a night sky than like the underside of a roof, the …

What Every Marketer Needs to Know About Instagram

Instagrammers share stunning images and videos from every part of the world, and brands are continually migrating to the app to engage with them. Our …

5 Visual Storytelling Trends to Watch Out For in 2016

“We now live in a world where information is potentially unlimited. Information is cheap, but meaning is expensive. Where is the meaning? Only human …

Twitter and abuse: Why social costs of public interaction are increasing everyday

The quality of public conversations on social platforms has drastically reduced since the early days, especially Twitter, because it allows people to …