juliep22

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Is Your Company A Storyteller Or A Storydoer? The Answer May Determine CMOs' Success

After a very public train wreck, JC Penney is in a rebuilding phase. It’s beginning to re-assemble its marketing team, starting with an exciting recent hire. This is the moment for the company to ask itself: Does it want to be a storyteller or a storydoer? What’s that, you might ask?<p>The fundamental …

KPMG Social Media Guidelines - Think Global, Think Social

Five Ways to Innovate Faster

One of the most common complaints senior executives have about disruptive innovation is its seemingly snail-like pace. How is it, they wonder, that it takes us forever to pursue ideas that promise to create new markets when the world seems to be innovating at a dizzying pace?<p>This frustration is …

New Study Explores Why Change Management Fails - And How To (Perhaps) Succeed

A new study by Towers Watson has found that only 25% of change management initiatives are successful over the long term. While this may come as no shock – substantive change in organizations with entrenched cultures is always difficult – the study adds new data to an ongoing discussion.<p>Some …

10 Creative Examples of Branding & Identity Designs

Brand awareness is key to making your business stand out amongst the competition. If someone can immediately recognize your logo, mascot, or design, …

Designing a Hang Tag? Words of Advice and Inspiration Before You Start

If you’re in the apparel industry, the hang tag you use can influence whether a customer will purchase your product or not. If your tag looks cheap, …

#Blue #Stairs, Symi Island, #Greece on design-dautore.com

Hands-on: Twitter #music is all about discovery, not listening

You better like iTunes, Spotify, or Rdio if you want to actually listen.<p>Twitter released its much-anticipated Twitter #music service today (yes, with …

How to choose a Caribbean island

The dozens of islands scattered across the Caribbean are a remarkably diverse lot. Pulsing Jamaica has little in common with group-filled Aruba, and even islands in plain sight of each other like St Kitts and Nevis are vastly different not just in appearance but in what they offer visitors.<p>So for …

One Year Later, Half of Instagram's 100M Users Come From Android

Within a year after launching its Android app, nearly half of all Instagram's user base comes from the Google-powered operating system.<p>Instagram …

Domino’s credits increased marketing spend for sales lift

en_GB<p>article<p>Domino’s has credited increased marketing spend for a double-digit sales increase in the first quarter of the …

How Nike uses Facebook, Twitter, Pinterest and Google+

<b>Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing</b><p>To find out how the sports …

Great Advertising Is Both Local and Global

With increasing heterogeneity in every market and global exposure just one tweet away, all brands, even local ones, must begin to think globally or suffer the consequences. In 2008, Fiat used Richard Gere as a spokesman in an Italian ad campaign. Though the ad never aired in China, the use of Gere, …

Multi-Platform Media Usage is Not a Zero Sum Game

April 1, 2013<p>There are some things in life that you don’t have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out …

Zagat

@bonappetitmag Open-faced roast salmon sitch #sandwichweek #stuffontoast

My Bread: The Revolutionary No-Work, No-Knead Method

• <b>Author:</b> Jim Lahey<p>Jim Lahey’s "breathtaking, miraculous, no-work, no-knead bread" (Vogue) has revolutionized the food world.<p>When he wrote about Jim Lahey’s bread in the New York Times, Mark Bittman’s excitement was palpable: “The loaf is incredible, a fine-bakery quality, European-style boule that …

Switzerland

Experience some of the country's quirkiest festivals, where locals smash cowpats, grown men wrestle in sawdust and thrill-seekers race down a mountain on anything with wheels.

Canale Grande in front of Chiesa San Stae, Venice, Italy

Square in front of the church San Stae (17th century) close to the small mooring with the same name at the Canale Grande. Opposit some historic …

10 travel sites that want to be TripAdvisor but won't be

With TripAdvisor now worth $7 billion plus in market cap, it’s not hard to see why companies are clamouring for its crown.<p>The main problem for those …

Tips for Capturing Better Landscape Photos

Regardless if you’re new to photography or a seasoned pro, for many of us, our first love is landscape photography. There’s just something so magical …

The power of words (o Unknown Author