Jules Morris

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Measuring the business value of trade shows and events | Marketing Magazine

They’re the perfect recipe for engagement. Live, person to person, face to face, handshake to handshake. One touch point where that term can be taken …

Facebook Ad Images Are Getting Bigger

You may begin to notice the ads on your Facebook News Feed with more frequency, but not necessarily because they are becoming more …

If you're going to be a comedian you have to be funny (or, social media vs social business) | Marketing Magazine

Nearly a year ago I wrote about a client asking if we could use another term other than social media. She wanted to convince her CEO of the need to …

Insight out: data marketing, investment and the CMO

<b>Got data? Great, but now what? Catherine Vallence asks how marketers can extract insight out of information, how to decide on suppliers, and how, if</b> …

Instagram hits 150 million active users, ads on the way | Marketing Magazine

Instagram has jumped from 130 million active users to 150 million users in just three months, the Facebook-owned social photo-sharing app has …

A Summer Reading List for Marketers

Spoiler alert: I dropped out of university.<p>It’s true. I entered university with the best of intentions. At the same time, I was already publishing a couple of music magazines that were becoming successful. As I ventured down the road of burnout by trying to be both a publisher and a full time …

Yep, Facebook Ads Are Better With Social Context (According To A Salesforce ‘Benchmark’ Report)

Salesforce.com is releasing what it calls The Facebook Ads Benchmark Report, which shows how Facebook ads performed on Salesforce’s social advertising service Social.com.<p>As the name implies, the report’s main purpose is to let businesses see how their ads stack up against the average, so to a …

Does Your Social Media Drive Transactions?

Vision Critical’s recently published “From Social to Sale,” about how social media activity — particularly Twitter, Facebook and Pinterest — can drive transactions. (For a detailed discussion of this, see my earlier post “How Social Media Moves Consumers from ‘Sharing’ to ‘Purchase’” )<p>In an effort …

Apple’s iOS 7 includes a surprise: a ticket to the next generation of the internet

For five years, researchers have toiled over an obscure bit of fundamental internet infrastructure that promises to make the connections to our mobile devices faster and more reliable than ever, and if you’ve already downloaded Apple’s iOS 7 to your iPhone or iPad, you could be using it …

Internet of Things

Vitaminwater Marketing Campaign Goes Horribly Wrong

Coca-Cola apologized on Thursday for a marketing promotion for its Vitaminwater brand in Canada that went terribly wrong. The campaign, targeted at French and English speakers, featured words in both languages printed on bottle caps. Customers could put the caps together to form phrases and send …