Juha Sompinmäki

66 Flips | 1 Magazine | 8 Likes | 15 Following | 1 Follower | @juhas2014 | Keep up with Juha Sompinmäki on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Juha Sompinmäki”

One Formula to Rule Them All: SEO Data Analysis Made Easy in Excel

Working in SEO, I always find myself poring over data and looking for ways to expedite the analysis process. Analyzing data can often be tedious, …

Learning to Use Google Analytics More Effectively at CodePen

<i>Here's how most people use Google Analytics: you copy and paste the default tracking snippet into your templates. Look at the pageview data that</i> …

YouTube Best Practices – Five Things You Can Do Today

You see millions of viewers on YouTube. You want a piece of the action. So you borrow a video camera, snag a GoPro from home, or just use an iPhone …

The Broken Link Building Bible

As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links …

Understanding AdWords Dimensions Reporting

One of my favourite places to hang out when I am working on optimising a PPC campaign is the Dimensions tab. Going back a few years this tab was not …

Free Options to Popular Paid Marketing Services and Tools

This story originally appeared on Buffer<p>What tools do you use to get your online marketing work done?<p>Can you do all the same work of a digital marketer, and do it for <b>free</b>?<p>The list of tools you use—often referred to as a marketing stack—probably covers a variety of different uses and needs, …

9 Clever Ways to Automate Your Small Business with IFTTT

IFTTT (If This, Then That) is a free online tool that automates actions between websites, apps, smartphones, gadgets and more.Want your tagged …

How to Answer 11 Common Marketing Questions Using Analytics

Uncover the answers to some of the most frequently asked questions about reporting on your marketing.

33 powerful tools to get the most out of your users

On one hand, “growth hacking” is quite an overused buzz word which personally makes me cringe, on the other one it well communicates the essence of <b>experimental online marketing techniques</b> adopted by startups and small businesses so as to extend their user base fast and cheap.<p>Big enterprises with …

Drip

Intelligent Facebook ads lead to more sales and happy customers.<p>Use automated, intelligent Facebook ads to delight your customers and bring them back …

How to Use Cohort Analysis in Google Analytics to Drive More Business?

Cohort analysis is a great way to increase user engagement for your business and generate more revenue. Earlier, paid tools like KISSmetrics gave us …

Which Digital Marketing Tools are Most Effective in 2015? Statistics and study

According to a study by SmartInsights marketers are getting smarter about the channels they are using to grow their business.What digital tools are …

How To Use Data Visualization In Your Content Marketing Strategy

If a picture is worth a thousand words, a fact or a data point may just be worth a million. In a data-driven world, marketers are finding innovative …

Beginner’s Guide to Quora: The Most Helpful Uses for Marketers

The Internet seems full with useful, entertaining, and educational places to spend time, not to mention important places for brands and businesses to …

Why You Should Be Using Google Analytics Smart Lists For Remarketing

Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you're not already.

Google Analytics

Decoding Direct Traffic In Google Analytics

Quick answer:<p><b>Direct traffic</b> = a visit to your site without a known referral source.<p>That answers the “<i>what</i>“. How about the “<i>why</i>“? In this post, you’ll …

IFTTT Recipes Content Marketers Can Leverage

I’m slightly ashamed to admit I’m a little late to the IFTTT party. I first heard about the web-based tool not long after its 2011 debut, but it’s …

Social Media

digitalmetrics.guru

10 skills a digital marketing professional MUST have to succeed

Being a digital marketer means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the …

5 Advanced SEO Strategies for Inbound Experts

Here are some advanced tips and tricks you can use to gain traction in your SEO strategy.

Beginners guide to JavaScript for Google Analytics

JavaScript is the most popular programming language in the world. It is easy to learn (thus wide spread adoption), client side (thus very fast, no …

How to Perform Your First SEO Audit

SEO has existed in some form or another for almost two decades, and I’ve had a front row seat to it all. You could say Google and I have had a pretty …

Online Marketing News: Google+ Gathers Collections, Mobile Beats Desktop, Pinterest Pins New Platform

<b>Turn Leads Into Brand Advocates in 4 Steps [Infographic] –</b> Social media marketing provides many opportunities for lead generation, sale conversion, …

Testing our Homepage with KissMetrics

[This article was written by Brian Pugh]We recently used KissMetrics to measure the performance of our upcoming homepage test, which I wrote about …

Why You Must Store Your Own Analytics Data

Many companies get their analytics systems backwards. People love looking a graphs and performance dashboards. But analytics isn’t data porn. The …

Using The Brenizer Method In Studio To Emulate Striking Larger Format Portraits

I don’t think anyone would begrudge me for saying that one of the most disheartening and frustrating things about photography is seeing images you …