Judy Neil

57 Flips | 4 Magazines | @judd9 | Keep up with Judy Neil on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Judy Neil”

Programmatic Transactions to Account for $21 Billion in Global Spending This Year

Ad inventory bought and sold through automated methods, broadly known as programmatic advertising, will rise more than 50% this year to $21 billion …

Agency Execs Predict Programmatic TV Will Ramp up in Coming Year

Programmatic buying -- the process of buying media using automated technology -- has transformed the way marketers, agencies and publishers buy and …

Advertising

Video With WPP's Sorrell: Ad Industry Must Prove It Grows Clients' Topline

More than five years into the economic recovery, marketers remain skittish when it comes to boosting budgets. That's why, according to WPP CEO Martin …

Seize the Opportunity: Addressability at Scale

For a few years now, I've been speaking and writing a lot about Connected CRM, explaining how to build competitive advantage through targeted …

The Big Problem With Cross-Platform Measurement: No One Wants To Pay

The entire industry is clamoring for advancements in cross-platform measurement, yet no one is willing to pay for it.<p>That was the message during the …

Micro-Location Startup Wins John Lewis Incubator Competition

U.K. retailer John Lewis, best known for its nostalgic Christmas commercials, is also investing in the future, by selecting micro-location specialist …

John Lewis

Why Is No One Talking About Ad Delivery?

Timing is everything, especially in the advertising world. In the blink of an eye, three more videos have gone viral since you last ate. So if …

Advertising

Agencies: How Social Media Can Help You Win New Business

New business is the lifeblood of any agency, and acquiring those new accounts has become increasingly complex in recent years. Clients have become …

Study: 86% of B-to-B Marketers Now Use Content Marketing

The vast majority of b-to-b marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented …

The Four Pillars of B-to-B Content Marketing

There's no question that content marketing has taken business-to-business marketing by storm. According to the latest study from the Content …

Verizon Names J. Crew Executive to New Role of Marketing Chief

Verizon Communications is turning to apparel chain J. Crew Group Inc. for marketing inspiration as the largest U.S. wireless carrier confronts an …

Retailers Should Put 'Connected Shoppers' at the Center of the Experience

Retailers are holding up millennials as the poster children for how consumers interact with brands in the digital world. But these days, nearly …

eCommerce

How to Craft a Shopping Experience That Beats the Web

With online retailers like Amazon competing for shoppers, creating a physical brand experience is more important than ever, an Advertising Week …

eCommerce

Apple sold more iPhone 6 devices than the entire population of Georgia - The Margin - MarketWatch

Apple broke sales records this weekend, selling 10 million iPhone 6 devices in the first weekend.<p>That’s one iPhone for every citizen of Sweden. …

Surrender into reality http://t.co/YSrPlshepP

thecoolhunter on Twitter: "The biggest communication problem is we do not listen to understand. We listen to reply."

thecoolhunter on Twitter: "Being famous on Instagram is like being rich in monopoly"

thecoolhunter on Twitter: "Remember that sometimes not getting what you want is a wonderful stroke of luck."

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