Juan Muñoz A

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How Targeted Marketing Can Improve Your Brand's Efficiency

Marketing is all about knowing your audience -- who you can sell to and, just as importantly who you can't.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When trying to connect customers to your brand, you simply can’t make everyone happy. It’s bad marketing to even try.<p>By its very …

The 6 Key Components of a Successful Marketing Campaign

Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last …

Marketing

How color can affect your marketing efforts

Marketers and brand managers learned early on that colors can affect consumers’ perceptions.<p>Color can spark different emotions and inspire action. …

7 Keys to Creating a Brand Logo That Works Absolutely Everywhere

A logo should instantly trigger a consumer's recognition of a brand and all it represents. But there are a lot of brands out there and, consequently, …

Video Marketing Trends: 12 Optimization Techniques to Know

If you haven't heard, video is the most engaging type of online content available today.<p>In recent years we've seen brands like Red Bull, Netflix, …

Marketing

What is Content Marketing? - Small Business Trends

Like it or not, the dawn of the digital era has completely redefined the way companies engage with customers. The web is now awash with dime-a-dozen …

What Marketers Need To Know About Selling To Millennials

Along with so many other myths about the millennial generation, add that they are disloyal and have no brand equity to the list.<p>While millennials are indeed choosier than generations past when it comes to their selection of products and services, that does not mean that they aren’t interested in …

Social Media Marketing

Influennials - The Secret To Marketing To Millennials And Beyond

The celebrity spokesperson (or character) has been a marketing fixture since the dawn of advertising. By virtue of being famous, we figure, …

New Global Brand Simplicity Index Results: Brands That Create Simpler Experiences Win

A hot topic over the past few years has been marketers’ attempt to build better customer experiences. But what does that mean? Does that mean to develop experiences that increase consumer-brand engagement, increasing the amount of time the consumer spends with the brand? Or from a consumer …

Customer Experience

Getting Views By Not Appearing To Be Marketing

How does one succeed with programmatic advertising? We note a recent Budweiser World Series spot produced by VaynerMedia that has had more than 3.4 …