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You Cannot Solve What You Don't Understand | Inc.com

"If I had an hour to solve a problem, I'd spend 55 minutes thinking about the problem and five minutes thinking about solutions."<p>-- Albert Einstein<p>We stumbled on this enlightened quotation recently, and it immediately triggered a connection to inventor Darrell Mann, CTO of consulting agency …


Why Some Videos Go Viral: 6 Reasons | Inc.com

The basic elements of highly successful online videos are really just fundamental principles of human interaction, and you can apply to nearly any form of communication (especially marketing).<p>While there's no way to guarantee that anything will "go viral," studying and applying those basic elements …


Mother Nature Network Broke the Online Ad Model for Fun and Profit | Inc.com

Attend an online media conference and you're bound to meet a lot of depressed people. Rates, driven by an effectively infinite supply of inventory, have politely obeyed the law of supply and demand and fallen into the pits. Even major outlets like the <i>New York Times</i> can get clobbered by "struggles …

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5 Reasons Great Entrepreneurs Always Go to Reunions | Inc.com

It's the time of year for reunions--class reunions, family reunions, corporate reunions, military reunions. I asked a group of entrepreneurs recently for their reunion stories, and I was awfully impressed.<p>You'll have to forgive me for being a bit biased when we talk about reunions. Last June, I set …


YouTube Subscriptions: New Revenue Stream for Your Brand? | Inc.com

For some content on the world's biggest video website, the era of freemium is over.<p>On Thursday, YouTube started charging viewers a monthly fee ranging from $2 to $7 to access "premium" channels like HD Net and National Geographic.<p>For the last two years YouTube, which is owned by Google, has offered …