jason thorpe

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Zooming Out

<b>“Hype – an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.”</b><p>Hype, by definition …

Man Creates Obnoxious Robot to Trick Telemarketers in Brilliant Quest for Revenge

One devious genius has created a robot to string telemarketers along—and the results are comedy gold.<p>Fed up with unwanted calls, telecom professional …

It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad

This is stupid because people are very unlikely to click on banner ads. The people who <i>do</i> tend to be poorer and less educated.<p>A company called Solve Media - which places ads in CAPTCHAs - has put together showing just how rare clicks on banner ads actually are.

Banner Ads

Infographic: How Your Age Affects What You Share on Social Media

Nearly everyone and their mother is on social media. Literally. But, thankfully, that's where the similarity ends. When it comes to sharing across …

25 Books Jeff Bezos, Mark Zuckerberg, and Other Top CEOs Recommend

Here are 25 books recommended by some of the top CEOs in the world to kick off your reading list.<p>Successful CEOs never stop learning. Personal growth is almost as important as hard work in building a winning business. Many entrepreneurs accomplish this through workshops, conferences, and even a few …

Science And Intuition: How To Make Almost Anything Go Viral

There are two schools of thought regarding how to make anything go viral. In The Tipping Point, Malcolm Gladwell emphasizes the importance of the messenger. In contrast, Jonah Berger’s Contagious: Why Things Catch On proclaims that a properly structured message makes the messenger inconsequential. …

YouTube Ads: What the Shift From TV to Digital Video Means for Creatives

Great YouTube ads are born from great creative ideas. But how does the shift to digital video change the creative process? Google's head of agency …

Thousands of Apps Secretly Run Ads That Users Can't See

There may be much more advertising in apps than it seems. Thousands of mobile applications are secretly running ads that can't be seen by users, …

Instagram users admit they’ve created the most narcissistic social network on the planet

Selfie-hypocrisy or self-deprecation?<p>A large majority of millennials (64%) rated the photo-filter app Instagram FB, -1.72% the world’s most …

Social Media

Mobile and social are fueling massive digital-video advertising growth as dollars shift away from display ads

Digital video is gaining traction quickly on social-media sites. Facebook was an early backer of the format with the introduction of autoplay video ads in 2013, but recently other social networks, including Twitter, have launched digital-video ad units.<p><b>In this in-depth report</b> from <b>BI Intelligence</b>, …

Mobile ads boost physical store visits by 80 percent in first day of viewing

Since mobile advertising began, marketers have wondered about its effectiveness.<p>After all, it’s a small screen, you’re on the go, and, until recently, connections were often spotty and slow.<p>A new report from San Francisco-based mobile intelligence firm NinthDecimal, released today, shows that …

How to Make Popular Cocktails | The Art of Manliness

<i>Editor’s Note: This is a guest post from Mike Hagan, a bartender and a recent feature in our So You Want My Job series.</i><p>There’s been a trend lately to …

The Client Is Often (but Not Always) Right, and 11 Other Rules to Work By

I was recently asked if I have a set of guiding professional principles. Sort of to my surprise, I do! They're a direct consequence of my journey in …

13 Mind-Bending Thoughts About Photography

Photographer Matthew Rycroft put together this video containing 13 strange, random, and mind-bending “facts” about photography. These are short and …

How Groupon Not So Innocently Planned Its Most Popular Facebook Post Ever

When you know your company's next social media post is going to get trolled, it pays to plan accordingly.<p>That's the lesson from Groupon's massive …

What You Should Know about Programmatic Advertising

If you've been using paid search for a while and haven't tried "programmatic" ads, now could be a good time for a change.<p>Advertising isn't what it used to be. It's more precise than at any other point in history. According to LinkedIn Influencer Tim Cadogan, "programmatic advertising" is expected …

The Secret Formula of a 13.11X ROI Google AdWords Campaign

Do you want your AdWords account to do more than just get you some clicks?<p>Do you want people who are searching for your product and services on …

AdWords

Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically Unskippable

Viewership rates for YouTube preroll ads are generally poor. Part of the problem is, very few marketers specifically tailor ads to preroll—they …

Infographic: How Mobile Ads Are Becoming More Engaging and Accountable

A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move …

Jack London's Credo.

For content marketers, an alternative to the CTR

<i>This article was written by Sloan Gaon, CEO of PulsePoint.</i><p>Brands have long known the importance of evaluating campaigns for both brand impact and …

Age and Gender Matter in Viral Marketing

Nearly every digital marketer has a goal of creating a viral campaign. Getting mass exposure for high-quality content provides huge value to clients, but it’s not always easy to pull off; it takes an understanding of the complexity of human emotion and how it plays into consuming and sharing …

Teens prefer YouTube stars to Hollywood celebs, survey says

I confess, I haven't been effusive in embracing the stars of YouTube. This may have something to do with the fact that I am not between 13 and 18 years old.<p>It appears that the teens of today may be moved more by the likes of Smosh, PewDiePie, and KSI than by, you know, Hollywood stars such as Betty …

9 Sneaky Marketing Tricks We Fall for Every Time We Shop

We all know we're being manipulated every time we shop, but it can still be unnerving to see the true extent of mind games being played on us.<p>That's …

Handy Infographic is a Useful Social Media Image Size Cheat-Sheet

The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ your the …

These Emotions Make Things Spread Like Crazy Online

If a piece of content makes a reader feel a certain way, the reader is more likely to share it on social media.<p>Which emotions lead to the most shares?<p>BuzzSumo's Henley Wing analyzed the top 10% of articles that get shared online. From those articles, he found that articles that make a reader feel …

Social Media

5 Frightening Truths About Content Marketing

Everything you think you know about content marketing is wrong.<p>Often hailed as a proven method for generating thought leadership and growing sales, …

Famous Quotes Illustrated with Minimalist Designs

Using nuggets of wisdom from famous figures like Rumi, Oscar Wilde, and Albert Einstein, Toronto-based web and graphic designer Ryan McArthur turns inspirational quotes into beautiful, minimalist designs that illustrate the quotation's meaning. The striking, mostly monochromatic designs are elegant …

This ‘generic brand video’ is the best generic brand video

Folksy male voice over? Check. Scientists looking at beakers in a lab? Check. Farmers in China and blue collar American workers? Check and check. …