Joe Sendelbach

221 Flips | 25 Magazines | 10 Followers | @jsendel | Keep up with Joe Sendelbach on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joe Sendelbach”

Advertising

Content Marketing Tactical Plan

There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content …

Direct to Consumers: How Brands and Manufacturers Execute Digital Strategy

en_US<p>article<p>When a brand or manufacturer fails to execute a strong digital strategy, it risks falling short of customer expectiations. "Consumers …

Customer Experience

When a Winning Tablet Design Flops on Desktop

en_US<p>article<p>Do tablet users behave (and convert) similarly to desktop users? Clark's shoes set out to answer this question by testing its winning …

Email Subject Lines: 5 Tips to Attract Readers

<b>Summary:</b> Focus on the first 40 characters. Descriptive and well-written subject lines allow recipients to make an informed decision to get more …

How Page Load Speed Affects Conversion [Infographic]

en_US<p>article<p>This week's infographic hones in on the need for speed - highlighting the ups and downs of conversion based on page load time, courtesy …

LOGMyCalls' Conversation Analytics Data From Calls Analyzed in Q1.2014 [INFOGRAPHIC] | Conversion Sciences

• SHARES<p>Call tracking is what happens BEFORE the call. Conversation Analyitcs is what happens ON the call.<p>LogMyCalls’ Conversation Analytics uses …

8 things we learnt about big data analytics from the Adobe Summit

Big data is big news, and nowhere was this more apparent than at this year’s Adobe Digital Marketing Summit in Salt Lake City.<p>Here, we list eight …

For the first time, the majority of Americans are using smartphones — even seniors

Don’t look now, but the transition to a mobile-centric computing culture in the U.S. is now certified.<p>Let’s check some new data points that represent several crossed Rubicons in the march toward Mobile Nation:<p>For the first time, most Americans in every age group are smartphoners. According to new …

New Twitter Profile Design Available to all Users

Twitter launched a new and very Facebook-like look for profile pages earlier this month. Initially the design was rolled out to a limited number of users, but today Twitter has announced that it is now available for all users on the Web version.<p>The design includes a lot of new features — including …

Facebook Algorithm Tweaks Drive More Brand Engagement, ADI Study Says

The results of a new study by Adobe Digital Index (ADI) may put marketers’ aggravation with Facebook’s constant--and very sudden--algorithm changes …

Think Your Site Needs CAPTCHA? Try These User-Friendly Alternatives.

<i>This post was updated on 12/3/14.</i><p>If you’re like most Internet users, you’ve been there before: you fill out a form on a website, and you’re faced …

Do You Know These 3 Essential Writing Formulas?

Sometimes your head can be buzzing with ideas, but you can’t seem to get them written. It’s a good problem to have, but still… you have to produce. …

5 Rules of Responding to Negative Comments in Social Media

I’m sure you’re doing all it takes to bring a smile on your customer’s face. But each and everyone of us has to deal with negative feedback from time …

3 Offline Marketing Lessons That Will Boost Your Online Conversions

Conversion rate optimization isn’t just about landing pages and A/B testing. It’s a discipline with roots stretching way back before you (yes you, …

Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

Yes, yes it can. (image source)<p>When it comes to conversion rate optimization and landing pages, the casual cliché <b>“less is more”</b> really rings true. …

Marketing

Three of the World's Prettiest Parking Garages Are In One Small City

Parking garages are ugly by their very nature: They're metal cages that take up valuable space in our cities to house our automobiles for a few …

Santa Monica

5 Awesome Features American Smartphones Don't Have And Desperately Need

Like your smartphone? Many do. Putting tiny computers in our pockets has changed our society in ways both enormous and subtle. But there are many, …

Everything You Need To Know To Create Killer Explainer Videos

You’ve likely already heard that explainer videos can boost conversions anywhere between ten and ten bazillion percent. You’re probably even toying …

Making your website flow meet your conversion needs

<b>The four different media tools for communicating with your customer on the web are text, graphics, moving images and sound – that’s it.</b><p>Those are the …

Understanding Cross Device Measurement and the User-ID

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – …

14 Emerging Digital Technologies That Will Change The World

<i>Policy Horizons Canada worked with futurist and data visualizer Michell Zappa of Envisioning to produce a report called MetaScan 3: Emerging Technologies and accompanying infographics. We are reproducing the summary for emerging digital and communications technologies.</i><p>We have included predictions …

7 Tools to Dramatically Improve Your Social Media Productivity

There are so many social media channels and it’s very difficult to keep up.<p>As soon as you feel you are making progress, the new shiny social network …

Interactive Marketing Analytical Framework

7 steps at the core of nearly every marketing initiative.<p>At the heart of almost any interactive marketing program are seven steps which aim to engage …

Three Types of Marketing Success Metrics.

Assessing the results of interactive marketing campaigns<p>For some marketers, the mere mention of analytics instills them with fear. That’s why an</b> …

Up: Practical Innovation, Being Human, and Going Beyond the Keyword

This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former …

The 10 Plagues of Visual Content Marketing

Visual Content: How To Attract The Attention You Deserve<p>Now that it’s ridiculously cheap and easy for anyone to take photographs and videos, …

Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered

Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing …