Shawn Black

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25 Resources to Help Your Business Get Discovered Online

The ways new customers find your business, has changed a lot in recent years.<p>But even with all the changes that have taken place, a lot still remains …

17 Social Media Books That Will Make You a Smarter Marketer

Shares 8K<p>Are you looking for a few good books to improve your marketing?<p>Wondering what books your peers are raving about?<p>Look no further.<p>We asked our …

Marketing

6 Tips For Using Social Media to Boost Sales | Inc.com

Whether you're a sales manager or sales rep, chances are you've heard of social selling. At first glance the trendy phrase is intuitive--selling via social media channels. But while the definition might be straightforward, understanding how to effectively use social media to generate leads and make …

Selling

6 Steps to Take Today to Improve Your Google Search Results

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Do you like what you see when you Google yourself or your business?<p>Almost every week, I get a frantic call from someone needing my help with their search engine results. Sadly, this is usually motivated by bad reviews and a drop in …

SEO

5 Ways Businesses Are Using Visual Storytelling on Facebook

Shares 6K<p>Are you looking for creative ways to use visual storytelling in your social media marketing?<p>Do you have a great story to tell, but you’re …

3 Strategies to Keep Your Website Relevant to Google

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just after Google announced that its new search algorithm, Hummingbird, had taken flight, SEO professionals began trying to figure out what it meant for them and their clients. Hummingbird marks the biggest overhaul of the algorithm since …

Typography

Do You Have a Social Media Strategy?

I know what you’re thinking. You don’t want to <i>think</i> about a social media strategy. You want it to just happen. You’re hoping a social strategy just …

10 Steps to Creating a Winning Social Media Strategy

Shares 27.0K<p>Social media has changed the way businesses market themselves online.<p>It has forever altered how they interact, respond and meet customer …

Marketing

How to Use the New Facebook Insights

Shares 4K<p>Do you rely on Facebook Insights to track the performance of your Facebook page?<p>Are you wondering how the new Insights can help you refine …

Facebook Page Advertising – How to Get a Lot of Fans

Do you advertise in more channels than Facebook?<p>Facebook Page Advertising – How to Get Fans and Keep Them<p><b>Most businesses have a social-media plan and</b> …

32 Ways to Use Facebook for Business

Advertisement<p>130 Comments<p>Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business …

Google Plus for Business: How to Put the Platform to Work For Your Brand

Google Plus is a somewhat unappreciated friend. We know it’s important, but we don’t give it much attention or love—it’s often neglected in favor of …

Small Business

Getting Customers To Talk About You

The power of social media is increasing every day. This is great for businesses but also poses new challenges. In an environment so saturated with …

Is Your SEO Strategy Ready for Google's New Algorithm?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last fall, Google rolled out one of its largest changes of the past decade - an entirely new search algorithm, nicknamed "Hummingbird." In contrast to the past updates, Panda and Penguin, which modified existing search algorithms and …

SEO