John Sateja

24 Added | 1 Magazine | 17 Following | 23 Followers | @jsate | Keep up with John Sateja on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “John Sateja”

10 Great Social-Media Strategies to Boost Your Results and Save You Time

This story originally appeared on Buffer<p>I’m constantly amazed and inspired by the way that others go aboutexperimenting, testing, and trying out new methods to get more value out of their social media marketing.<p>Constant testing is something we love to do at Buffer. So I’m always keen to hear about …

Infographics

CMOs, Here Are The Three Types Of Analytic Talent You Need To Hire Right Now

Today’s case studies about data-driven marketing present stories of leaders and their successes. After all, history is written by the winners (or their vendors). However, many CMOs may be feeling like they’ve been sucked into the jet engine of this Big Data thing, and are struggling to create some …

12 Tips For Integrating Social Media Into Your Marketing Strategy

<i>This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.</i><p>Social media is an increasingly important tactic in companies’ marketing strategy and yet results from The CMO Survey continue to indicate that many companies manage …

The Inescapable Paradox of Managing Creativity

When facing the challenge of unleashing organizational innovation, many leaders fail. Some attempt to help their teams flourish by granting almost unlimited freedoms, only to discover that they have created chaos, not high performance. Others try to force their employees’ creativity through …

The Questions Good Coaches Ask

In the <i>HBR Guide to Coaching Employees</i>, executive coach Ed Batista defines coaching as a style of management characterized by asking questions. With those questions you can move away from command-and-control leadership to a dynamic in which your direct report grows through self-reflection.<p>Asking the</i> …

You Need an Algorithm, Not a Data Scientist

Mark Twain once said: “The past does not repeat itself, but it rhymes.” Although future events have unique circumstances, they typically follow familiar past patterns. Today, data scientists can predict everything from disease outbreaks to mortality to riots.<p>It’s no surprise, then, that companies …

Stop Using Battle Metaphors in Your Company Strategy

The economist Fritz Machlup wrote an essay about <i>weaselwords:</i> “words concealing voids of thought . . . used to avoid commitment . . . which destroy the force of a statement as a weasel ruins an egg by sucking out its content.” Machlup was talking about how economists often use words like “structure” …

The Best Mobile Apps Of 2014

Have all these apps downloaded? If not, you should!<p>There are a lot more to mobile apps than just Angry Birds. The best apps of 2014 are rethinking the way we consume news, socialize, create and consume art, call for help, comprehend scientific principles, and of course, approach our daily work. …

Apps

Your Biggest Social Media Fans Might Not Be Your Best Customers

If you think your careful attention to social media analytics, monitoring, and customer relations means you know your customers better than ever before, think again. Rather than enlightening you about your customers, all that social media data may actually be misleading you—because it’s only …

10 Tips for Year-End Strategic Planning | Inc.com

Strategic planning is essentially making the tough decisions on where to invest your business's resources (money...staff time... staff focus... customer attention...etc.) and where you WON'T invest your business's resources. Here are ten tips to do it better.<p><b>What is your single biggest "limiting</b> …

Business Strategy
Marketing

15 Things Exceptional People Think Each Day | Inc.com

Successful people are not necessarily smarter or luckier than most. They simply understand that, as Aristotle said, "We are what we repeatedly do. Excellence is not an act, but a habit." Here are 15 things that exceptional people think, say, and do every day to achieve their success.<p>1. Review …

Self-improvement

Primer on content curation for B2B marketers - B2B News Network

<b>0</b> Shares <b>0</b> Flares ×<p>Every day sees the publication of more than 2.5 million blog posts and half a billion Tweets. And do you know that Google has …

17 Quick Wins to Boost Your Social-Media Marketing Right Away

This story originally appeared on Buffer<p>When I set up a daily to-do list, I often have a spectrum of tasks that need to get done. There are the big projects that figure to take multiple days to complete. There are medium-sized tasks that will require some long stretches of intense focus. Then there …

Infographics

5 Social Media Trends That Will Define Customer Engagement in 2015

2014 was the year <b>social media</b> came out of the entertainment niche, to become as crucial for marketing strategies as other disruptive technologies …

Customer Experience

5 Megatrends: Social Media Predictions for 2015

The new year is right around the corner and everyone published social media predictions for 2015. As is my habit, rather than creating my own post, …

Marketing

20 Top Free Social Media Content Tools

If there is one thing I know about people, it is that we all love free things-more specifically, free things that provide us with value. When it …

Infographics

Adweek

5 Metrics Every Marketer Should be Watching

You can always rely on Einstein to give good quote. One of his most famous quotes accurately sums up the biggest challenge of digital marketing measurement: “Not everything that counts can be counted, and not everything that can be counted counts.”<p>The internet has given marketers many things, one …

The Top 7 Content Marketing Trends That Will Dominate 2015

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.<p>In this article, I’ll outline …

Digital Marketing Will Define Social Media in 2015

Powerful forces at work within digital marketing are transforming the social media communication landscape. My recent visit to B2 Interactive offered insights into what the next 12 months will bring to media and public relations.<p>B2 Interactive has honed a business model in the last two years …

Public Relations

6 Things Coming In 2015 That Marketers Are Really Scared Of (But Shouldn't Be)

We’re almost to 2015, and it’s that most wonderful time of the year for writers to prognosticate about what the new year’s going to bring.<p>And a lot of people are scared.<p>It’s a typical reaction, of course. Part of is is pure sensationalism, but a very real component of it is just plain fear.<p>Here are …