Jowjow San Diego

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7 Tips for Using PR to Grow Your Business

A great public relations strategy can positively influence your brand awareness.<p>When it comes to communicating the credibility of your brand to the world, PR (Public Relations) is very simply, hands down, the best channel.<p>Contrary to what most people think, PR is one of the most cost-effective …

Public Relations

5 ways to market your personal brand

You—not your company, not your company’s product or service, YOU—are a brand.<p>And though you‘re employed, you never know when that will change, so …

8 mobile marketing campaigns that aren't annoying

Right now, more people access the web via mobile than desktop. Yet companies still aren't spending significant amounts on mobile marketing. And …

Advertising

7 Creative Strategies for Marketing Your Startup on a Tight Budget

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and …

Marketing

Secrets To Turning Your Facebook Page Into An Epic Marketing Tool

According to a recent <i>New York Times</i> article, users spend an average of fifty minutes on Facebook. Fifty minutes! And though this number includes Instagram and the Facebook Messenger app, you can bet that the lion's share is still spent on their main platform. Now more than ever it's really …

Social Media

Brilliantly Mundane: 9 Ways Boring Brands Turned Ugh, Meh, And Bleh Into Big Business

Oscar, Acorns, Dollar Shave Club: Boring brands are the new cool kids. Here are nine key insights into their success.<p>Health insurance. Bras. Tax prep tools. Investment products. Chinos. These aren’t products that people are typically excited to talk about, let alone shop for. Yet these product …

The price is right. How much should you charge for your product or service?

Pricing can make or break a small business. Focus on the value you are delivering and don’t offer regular discounts<p>Choosing the right pricing strategy can make or break your business. Pitch your price right and you’ve got a decent profit margin, but get it wrong and your brand could suffer …

30 jobs in the PR and marketing world

Many PR and media relations pros have scripted copy, but that doesn’t mean they should memorize recitations for interviews.<p>Pros often work to …

5 Things B2B Marketers Can Learn from the Advertising Industry

Last week, a few of us at Seismic had the opportunity to sit down with the Global CEO of MullenLowe Group, Alex Leikikh. MullenLowe, an integrated …

The 17 Worst Social Media Tips I Ever Got

A couple of years ago, I was a total social media fool. I mean, I registered on Facebook because my brother Jonathan and I founded an online based …

The art of marketing to millennials

Marketing to millennials has become every company’s obsession. While the generally accepted picture of the millennial consumer is the starving …

3 Marketing Strategies That Will Surely Sink Your Startup

Do you like when other people prove you wrong?<p>I think it's probably safe to say that most people don't like to be wrong. It's kind of like the natural aversion to the nails-on-chalkboard sound.<p>Recently, I asked my fans to send me examples of marketing tactics they've tried for their businesses that …

Social Media Is Too Important to Be Left to the Marketing Department

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they …

5 Steps to Using Instagram for a B2B Brand

Instagram is growing and shows no sign of slowing down. There are currently over 400 million users and it’s expected to increase 15% this year, far …

How to Create Irresistible Content

Irresistible is defined by the Oxford Dictionary as: Too attractive and tempting to be resisted and too powerful or convincing to be resisted.*<p>Let’s …

8 Affordable Online Marketing Tricks for Startup Businesses

Does it ever feel like the things you want to accomplish always end up on the back burner? If the answer to that question is “yes,” you’re not alone. …

Motivation

David Ogilvy’s 19 Unconventional Rules for Getting Clients (That Still Work Today)

Imagine if you had the playbook of one of the best salesman of all-time.<p>If you could go into every sales call with the same approach David Ogilvy …

Selling

Three copywriting tricks for making your startup marketing more memorable

Every day we are exposed to thousands of brands and marketing messages.<p>Texts, emails, social media, television, radio, billboards, cars and buses all …

101 Tools to Grow Your Business in 2016

Share Email Comments<p>There are many things that can contribute to business growth, but, more often than not, what tools businesses use can make a …

A Cost Effective Approach To Outsourcing Digital Marketing

Using a digital marketing firm is certainly an effective way to meet all the marketing needs of a growing tech venture. Many excellent firms that do a great job can be found in any given city.<p>The advantage of using a digital marketing firm is both the level and depth of expertise that they can …

Marketing

How The Digital Age Has Changed Marketing Channels Forever

The digital age has altered how businesses market their products. It has completely altered the playing field so companies have to tailor their strategies to reach their customers. It’s led to a rise in new companies, but in many ways it’s made it more difficult to succeed.<p>A huge marketing budget …

Marketing

How to Create Your Facebook Ads Strategy

<b>Facebook ads work</b>. Just ask one of the many brands that have used Facebook to successfully connect with their target market. Through a combination of …

How to get customers for your startup- A comprehensive guide.

Marketing and selling products and services for your newly created startup can be a difficult preposition. But, it can easily be done if we think …

Marketing

The shortcut to success: Get a grip on your digital marketing strategy

We live in times where the online presence of your company could determine the success of your business– and it’s perhaps healthy to remind yourself every once in a while that failure and success are two sides of the same coin.<p>Online and social media advertizing are the key to a successful online …

Marketing

Instagram for brands – top tips

On Instagram’s fifth birthday, agency pro Hannah Kimuyu explains how brands can use the platform to improve engagement<p>Instagram hit the 400 million user milestone in September, which just shows to what extent the platform has powered to success in the past five years. Its accomplishments are based …

Social Media

Social Media Decoded: Creating Meaningful Relationships

It is no secret that the Y-Generation has traded their boredom for Facebook, Twitter, Instagram, and SnapChat.<p>We no longer require "real life" Face Time to build relationships nor keep them - just a smart device and unlimited free Wi-Fi.<p>The rise of social media has positioned a new realm of …

Social Media

5 skills you should master before applying for a social media job

Just a few years ago, the job title "social media manager" didn't exist. Fast forward to today, and almost every company has someone on staff who is …

User Onboarding Isn't Just for HR and Growth Hackers

Onboarding is term from human resources for new hires, later taken by growth hackers and application developers to refer to taking on and orienting a new customer. The process is often broken into three parts: accommodation, assimilation and acceleration.<p><b>Accommodation</b> is giving new people the tools …