James Robert Lay

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Get Your Content to Stand Out From the Crowd

With so much similar content out there, how do you stand out? Here's three tips.<p>We're smack-dab in the golden age of content marketing. Everywhere you look, there's a webinar/podcast/blog post telling you to jump on the bandwagon and produce engaging, relevant content and your business will …

Infographics

The 1 Basic Question That Leads to Product Innovation

It worked for Steve Jobs. He dismissed market research and adhered to a single, basic product development ideal.<p>I am a huge Apple fan. It is one of my favorite examples of a company that turned itself around with products consumers love and want to use. That said, I have always been reluctant to …

Innovation

The 20/80 Rule for Innovation: It's All About the Edges

You can't innovate from the center of the firm. You have to start at the outer edge and work your way in.<p>There's a reason people use terms like "cutting edge" and "leading edge" when describing innovations. If it's not edgy, how innovative can it be?<p>Yet organizations often err by trying to innovate …

Innovation

Reading This From the Airport? Or a Hotel? Don't Be So Proud

You may feel like a road warrior. But all that travel comes at a cost. Here's why.<p>I'm sure you're proud of your drill: the neatness with which you pack bags, the apps you've downloaded to speed check-in and access lounges, the privileges that make world travel easy, efficient, smooth, comfortable. …

The Future of Selling B2B Online

The Internet is not making salespeople obsolete; it's making them even more important.<p>For the past two decades, numberless pundits have predicted that the Internet would make salespeople obsolete. The theory was simple: customers would use the "wealth of information" online to do their own product …

Cool E-Commerce Trick to Try

Put an end to shopping cart abandonment. Check out an easy way to get a second chance to make the sale.<p>While buying some software online from Hagel Technologies Ltd., I recently came across a marketing strategy that was smart, efficient, and applicable to almost any e-commerce operation. It was an …

Fix Your Mobile Site--or Face a Google Demotion

Long load times, blank screens, and customer headaches are a recipe for demotion in Google's search rankings, warn two engineers. Here's how to fix it.<p>Small business owners, beware: If your site isn't mobile friendly or creates a headache for smartphone users, Google will punish you.<p>Yoshikiyo Kato, …