Julia Ricottone

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8 Tips to Grow Your Business Using Social Media

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. From my Instagram posts to my Twitter announcements, I have found that there is no end to the new opportunities that …

Marketing

Make Your Pins Count: 7 Ways to Drive Sales and Traffic with Pinterest

It is Pinterest’s fault that I now own a 1970 camper trailer.<p>It all started quite innocently at the apex of the glamping trend, when my childhood …

eCommerce
Gardening

How To Create Retail Store Interiors That Get People To Purchase Your Products

Retail has been around for a mighty long time and one thing we know is that there are a lot of different approaches when it comes to designing the …

Retailers’ personalization efforts fall short of consumer expectations

Image courtesy of PrintempsWhen it comes to personalization, retailers’ ideas of their own capabilities are often inflated when compared to …

Customer Experience

20 Genuine Gestures That Will Boost Your Business and Cost You Nothing

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>As every entrepreneur understands, one of the most significant challenges to any business is money. Getting a business off the ground or through a growth stage requires capital and other resources. And while bootstrapping is an effective …

Body Language

How to respond to the most common types of online reviews - The Business Journals

Response: “Kathy, we are so glad to hear you and your husband had a nice time at The Baron Spa! We are going to continue to offer yoga classes on a …

The Marketing Advantages of Being a Small Business

Many small businesses don't have designated marketing staff or much of a marketing budget, but that doesn't mean that you can't have a very successful marketing strategy. Small businesses actually have the advantage when it comes to marketing, especially in the digital realm. Here's why:<p>You have …

Marketing

3 Ways to Market Your Local Business Online - Small Business Trends

According to research from Verisign, 91 percent of consumers use the Internet to look for local goods and services.¹ If your local business is not …

5 ways you’re messing up your marketing

1. Use analytics and testing to understand your customers better.<p>Your market is always evolving. What worked 20 years ago probably won’t work as well …

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101 Clever Ways to Market Your Small Business<p>10 Loyalty Marketing Ideas for Your Small Business<p>No Budget, No Problem With These Low Cost Business …

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How to Grow Your Business with Sponsored Content<p>The Psychology of Making Your Customers Want You<p>6 Steps to Get Started With Marketing Your …

8 Effective Small Business Expansion Tips

Eventually every small business owner wants their business to grow and expand. But how do you grow a small business into a big one? What are some of …

How to boost productivity in a small business

Published: 22 Apr 2016<p>Last Updated: 24 May 2016<p>It’s been a headache for everyone (not least the government) and Britain’s productivity problem hasn’t …

Canadians go on a spending spree (Report)

MonerisMetrics Quarterly Report – Q12016 (CNW Group/Moneris Solutions)<p>Consumer spending in Canada grew 6.24% in the first quarter of 2016 compared to …

Customer Loyalty In Today's Modern Retail World

Customer loyalty isn’t what it used to be. In fact, research company Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service, while the estimated cost of customers switching their choice of businesses due to …

Customer Experience

Two Credit Card Fraud Scams LP Should Know About

In our tech-focused age, credit card (and debit card) fraud continues to be one of the most common and fastest-growing types of crime. Because the …

Identity Theft

The 6 Best Advertising Strategies For Small Business

Founder of FE International<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small business owners need to be realistic about their advertising campaigns. Typically, of course, they'll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; …

Small Business

Why the In-Store Experience Still Matters

Rising consumer expectations are driving retailers to look for new ways to innovate and improve customer experiences both online and in store. The …

Spring Trends and Rapid Change in the Retail Industry - LPM

The holiday season is over and the weather is starting to warm up. Retailers are replenishing their stores with fresh spring merchandise. Zacks …

5 Powerful Tools for Growing Your Business on Pinterest

Are you getting the most out of your Pinterest account?<p>While Pinterest is still a great way to engage with your community and show off your brand’s …

Open for business

Across Canada, designers' store-front studios are more than a place to make and sell merchandise. Nathalie Atkinson investigates how independent neighbourhood boutiques entice visitors and encourage a sense of community, increasing pleasure and profit<p>With even Amazon rumoured to be launching its …

Handbags
Social Media

3 Keys to Increasing Employee Engagement

A recent study from Deloitte University suggests that culture and engagement are core business issues, not just HR topics—87 percent of organizations …

Think Tank: What’s Holding Retailers Back From Meeting Customer Expectations

Pat Phelan, senior vice president of identity at TransUnion, discusses the impact of fraud.<p>In the age of Snapchat, Uber and Seamless, it seems as …

Why Retailers Need to Make In-Store Shopping More Convenient

The rise of online shopping has given rise to consumer disappointment in the in-store experience, according to a new report by CitiXsys. The global …

Size Doesn’t Matter: Why Your Small Business Rocks

America is the land of opportunity, and most Americans are realizing the importance of shopping locally and being loyal to small businesses. That …

5 Mistakes that will destroy your business

<b>Running a business takes a lot of hard work. There are many business owners looking for ways to improve their overall business model. Sometimes, it</b> …

Small Business

Science: Flowers bring people happiness

Valentine’s Day is just around the corner. If you really want to make your special person happy, here is something you may find interesting. The …

3 ways successful retailers are building a perfect customer experience

Feb. 16, 2016<p>By Aviad Abiri<p>Perfection is an ever-moving target. Just ask any business continually working to better understand and serve its …