Joycee Mejia

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Instagram and Pinterest are killing Gap, Abercrombie, & J. Crew

And the problem might be signaling something even more troublesome than dowdy apparel. Instead, it is a total shift in how teen consumers think.<p>Young people want to purchase experiences rather than actual stuff, and when they do buy clothing or shoes they want to be able to showcase purchases on …

Edtech startup Ruangguru raises series A round from Venturra Capital

The startup keeps expanding its services with new programs and partnerships.

Connectivity on a budget: LTE Smartphones under Php5K

LTE connectivity is becoming more widespread by the year, and so are cheaper smartphones equipped with the fastest connectivity available. We list …

'5G' is coming to Verizon in 2017

Verizon said back in September that it would be testing the new network soon, but the details of a commercial rollout out in "2017 and beyond" shed a little more light on Verizon's plans.<p>At the event, McAdam implied how serious the carrier is about 5G, saying that, "I showed my board the service in …

Why developers and marketers are bullish on the mobile-app ad

But the mobile app-install ad — an ad that directs users to download a mobile app — finally offers measurable and impressive ROI. Facebook was the first major pioneer of this ad, and since its debut, Yahoo, Twitter, and Google have all launched their own version of this ad unit.<p>The ads are popular …

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in …

What you need to know about the Philippine startup scene (INFOGRAPHIC)

Innovation is picking up in the Philippines, and it’s expected to further accelerate with a number of public-private initiatives laid down.For one, …

Startups

Film Review: Maggie���s Plan is like a female Woody Allen film

Maggie’s Plan, featuring rising star Greta Gerwig, channels the sensibility of Annie Hall or Manhattan through a woman’s point of view, writes Owen Gleiberman.<p>How tricky is it to make a comedy of romantic manners in the light, neurotic spirit of Woody Allen? So tricky that even Allen himself often …

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Page Not Found!<p>We're sorry, but we can't find the page you were looking for. It's probably some thing we've done wrong but now we know about it and …

5 Tips For An Effective Mobile Content Marketing Strategy

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile …

Mobile marketers to help Unilever in Asian market

Irish mobile marketing company Brandtone agrees new partnership with Unilever in South-East Asia<p>Brandtone, the mobile marketing business, has teamed up with Unilever to help it engage with millions of consumers in south-east Asia.<p>The two companies, which began working together in the region last …

South-east Asia

Why Mobile Marketing And Online Travel Marketers Should Go Hand In Hand

According to eMarketer’s U.S. Digital Travel Metrics, 2013-2019, U.S. travelers will spend $168 billion in 2015 and $177 billion 2016 in online travel bookings. Add to that the fact that by the year 2017 more than 30% of worldwide online travel bookings will be made on mobile devices – as per …

Mobile Touted As Valuable Brand Marketing Device

Mobile has found its sweet spot as a cross-channel marketing device.<p>Edward Malthouse and Rebecca Wang presented a study from Medill on how mobile …

Mobile Marketing and the Future of E-Commerce

E-commerce is a growing and important global market, driven largely in part by increased adoption and use of mobile devices. A report from …

Mobile Devices Will Either Have 3D Sensors Or Suffer Flat Sales

When Apple’s “Shot on iPhone 6” ad campaign covered billboards and posters in 24 cities around the world, it proved two things: The quality of mobile camera technology is astronomical, and mobile device manufacturers <i>badly</i> want you to know about it.<p>Moves like these are smart in a world where 1.8 …

HTC Mood Player lets you create a custom Spotify playlist just by taking a selfie [Hands-on]

To celebrate the launch of its mid-range Desire 626, HTC has just announced that it is collaborating with Spotify to let you create custom playlists using just a picture of your face. HTC Mood Player is a fun concept and one which I’m sure will give you at least a few minutes of fun while you …

Susan Sontag on Why Lists Appeal to Us, Plus Her Listed Likes and Dislikes

<i>“The list is the origin of culture,”</i> Umberto Eco famously proclaimed. Whether or not he was right about origin, the list is very much a currency of culture, today’s favorite attention-exploitation device in an information economy of countless listicles and innumerable numerical headlines. But what …