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Snapchat, Instagram And Vine For Social Media Marketing?

Consider all the time, energy and money that goes into the average 30-second commercial or magazine ad. Now imagine those ads being cut down to 10 seconds or a couple of square inches. Now imagine them self-destructing after 10 seconds, Inspector Gadget-style, never to be seen again by consumers.<p>If …

4 Ways To Win At 21st-Century Marketing

Since 1960, E. Jerome McCarthy’s 4Ps—<i>Product, Place, Price, Promotion</i>—have been the mantra for success in Marketing. Despite that ready formula, how many marketing campaigns can truly claim to be successful?<p>We struggle with communicating value back to the business: Do we show a solid return for …

Dropbox Is All Business On The Same Day Amazon Announces Competing Product

At Dropbox’s office on Wednesday, employees milled around in ties and collared shirts–foreign attire for any Silicon Valley startup–as the San Francisco-based company announced plans for a revamped business service. It was prescient timing too, as CEO Drew Houston and his cloud storage firm prepare …

Facebook's Giant New Data Center Will Be Powered By Wind

In a post today on Facebook, the company's Data Center Energy Manager Vincent Van Son announced that its new data center in Iowa will be powered …

Iowa

Lagardère Entertainment cède son activité de production d’animation - Stratégies

Pour se concentrer sur le développement de la production de fiction et de flux, Lagardère Entertainment cède son activité de production d'animation …

Alcatel-Lucent va annoncer de suppressions de postes massives

Le groupe prévoit 10 000 suppressions nettes d'emplois dans le monde. En France, 10 % des effectifs seraient concernés, avec notamment la fermeture …

Big Data in Human Resources: A World of Haves And Have-Nots

I’ve written several times about the Datafication of HR and BigData in Human Resources, explaining the tremendous business opportunity companies have to leverage their employee data to improve operational performance.<p>This week we introduced research conducted over the last two years and the results …

Les Cnil européennes prêtes à frapper fort face à Google

Elles envisagent des sanctions financières nettement supérieures à l'encontre du moteur de recherche.<p>L'Europe va-t-elle déclarer la guerre à …

The Top 25 Most Narcissistic CEOs In Tech

My Ph.D. advisor 15 years ago was a guy named Don Hambrick.<p>Don’s a superb academic and teacher plus a great guy to boot.<p>He’s the world’s pre-eminent scholar on the effects of top executives and corporate directors on their organizations. He basically started an area of research 30 years ago which …

10 Things Every College Grad Needs To Know About Money

Mary Morrison, who has taught a personal finance class to Stanford University seniors for 14 years, has seen it all, like the young woman who thought "paid vacation" meant the boss would pay for all her travel and leisure activities, and the student who threatened to call the police and report the …

Dan Neely's Networked Insights Wants To Be The Oracle Of Marketing

<i>A series of Forbes Insights profiles of Thought Leaders changing the business landscape: Dan Neely, Founder and CEO, Networked Insights…</i><p>“Seven years ago, I was frustrated by having to make decisions using old data. I thought ‘what if I could get the right information ahead of my decision—now that …

Google Buys Bump: the Startup that Lets You Share Information Wirelessly Between Devices

Google just bought out Bump, the startup that developed a way to exchange information between phones by just <i>bumping</i> the two devices together, with no …

7 Observations From The Big Data Innovation Summit

Last week, The Innovation Enterprise events group put together the second annual Big Data Innovation Summit in Boston. Here are a few of the highlights of the first day:<p><b>Banana production in Central America is twice the rate of trash production in New York City</b><p>This and similar “fun facts” from …

If You Want to Make it in Silicon Valley, Where You Come From Counts

Looking to pave your way to startup paradise the same way Mark Zuckerberg did? Or Bobby Murphy and Evan Spiegel of Snapchat? Well, you might have a …

Abusive Subject Line Behavior

<b>Intention:</b> By typing the word “URGENT,” “ACTION ITEM” or “READ ME” in the subject line, she is hoping to stress the actionable items of her email. Her message is clear. <b>Perception:</b> Her subject line implies that she presumes her message is more important than any other correspondence you might have …

5 Priceless Lessons About The Future Of Business

There are two books that have transformed my thinking about how business should be run: The Innovators Dilemma (Clayton Christensen) and The Practice of Management (Peter Drucker). The first is an examination of companies that have failed to convince customers to adopt their innovative new …

How Much Does A Website Cost?

Pricing a website isn’t as easy as you may think.<p>At my Web agency Ciplex, we regularly receive questions from people who want to know, “What do websites cost?” And like asking how long a piece of string is, it’s a question that really has no black and white answer.<p>I’ve been in this industry for …

Fred Wilson - A VC

The Union Square Ventures partner writes on his blog every day without fail. Posts range from the personal (“Parenting”) to the wonky (“Revenue Models—Transaction Processing”) but rarely fail to attract fewer than 100 comments. <br>Standout Post: Sales Leads on a Small Budget

10 Things CIOs Should Know About The World's First Cloud Database

When CEO Larry Ellison introduced Oracle Database 12<i>c</i> at Oracle OpenWorld in San Francisco last September, he described it as a new foundation for modern cloud applications.<p>That sums up Oracle Database 12<i>c</i> perfectly. First and foremost, it’s a platform for cloud computing, as signified by the “<i>c</i>” …

The 7 Steps Of Big Data: How To Make It Work

When LA music teacher, Brian Kingrey, took just two weeks to learn to play the perfect baseball game and won a million dollars it was a victory for big data over conventional wisdom. And it’s a perfect metaphor for the death of “business as usual.”<p>Here’s how to avoid what I call “checkbox progress”…<p>…

Google Play dépasse l'App Store en nombre de téléchargements

Selon les chiffres de App Annie, au dernier trimestre, il y a eu plus de téléchargements sur la boutique d'applications de Google que sur celle …

Le smartphone Vertu Ti Ferrari tourne sous Android 4.0

Rendant hommage à la <b>F12 Berlinetta</b>, le Vertu Ti Ferrari est unbijousmartphone très haut de gamme tournant sous <b>Android 4.0</b>.<p>Recouvert de carbone …

Apple Beats Samsung In Korea, Samsung Beats Apple In The US

Who is winning and where of course depends upon what you are defining as winning. In this case, it’s consumer satisfaction with smartphone technologies. It seems that Samsung beats Apple in the US in terms of this consumer satisfaction, while Apple beats Samsung in Korea. Each is beating the other …

7 Facebook Graph Searches That Will Give Your Business An Edge

<i>Warning:</i> Conducting these Facebook Graph Searches is extremely helpful and addictive, proceed with caution.<p>At it’s core, Facebook is about people—who they are, what they like, where they’ve been, etc.—and up until recently it’s been relatively difficult to collate that information for businesses. …

Nike SB Zoom Stefan Janoski "Black Floral"

Just in time for summer, Nike SB drops off a Black Floral option of its popular <b>Zoom Stefan Janoski</b>. The tropical take features a black and white …