Josse Peremans

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Everyone Is Freaking Out Over This New McDonald's Commercial

McDonald's debuted a new commercial during Sunday's NFC divisional playoff game between the Dallas Cowboys and the Green Bay Packers.<p>Everyone was tweeting about it.<p>Set to the tune "Carry On" by the band Fun., the commercial features McDonald's signs that have shared words of encouragement, support, …

Can This Beer From CP+B Make You Suddenly, Incredibly Creative?

Science recently confirmed what we previously had only suspected—that alcohol, in the right amount, does tend to produce the most creative thinking. …

Here’s How Music, Brands and Tech Collided in 2014

The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently …

It's Hard To Believe This Sharp, 5-Point Business Memo Was Written By A 23-Year-Old

Just three years ago, Evan Spiegel was a senior at Stanford University. Today, he runs a mobile application worth $10 billion, Snapchat. Spiegel turned 24 in June.<p>Going from a college frat boy to the CEO of today's hottest new startup isn't easy. Spiegel has been painted as tactless, spoiled and …

Here Are the Top TV Advertisers of 2014

Despite the growth in digital video this year, TV ads still very much strike a chord with consumers, according to Ace Metrix, which released its …

The Broken Windows of Uber

When it charged surge prices during Sydney's hostage crisis, the company proved, again, that it cares more about doing well than doing good. That's a problem for all of us.<p>Uber's dynamic pricing has been, almost since its introduction, a stable source of controversy. That woman who was charged, …

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How marketers will win: Six marketing visionaries describe how in five years marketing will be transformed

<b>Seth Godin:</b> Nobody's in charge of everyone. Even the CEO. Influence is way more important than authority.<p>The first half of the answer is that you …

The 10 Most Watched Ads on YouTube in 2014

Nike's World Cup spots outplayed all other advertising on YouTube in 2014, taking the No. 1 and No. 2 slots on Adweek and Google's YouTube Ads …

5 Ways Brands Are Making Their YouTube Ads Unskippable

When we introduced the skip button on YouTube's TrueView advertising four years ago, I'll admit that I wondered whether people would choose to watch …

Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.<p>The popularity of …

Mobile Will Revive and Redefine Content Marketing

Some think that the brand-as-publisher trend has reached its peak, when in reality it's just getting started.<p>A mere five years ago, Red Bull was an …

Here’s a Look at Instagram’s First Beer Ads From Stella Artois

Stella Artois is turning to Instagram during its holiday marketing kick, hoping to appeal to millennial beer drinkers. The Anheuser-Busch brand is …

Zo hip als H&M, zo goedkoop als Zeeman

Duizenden mensen troepten gisteren samen voor de opening van de nieuwe Primark in de Brusselse Nieuwstraat. 'Ik weet dat de omstandigheden in de …

Perspectives from The Economist Intelligence Unit (EIU)

Xerox Technology Business President Jeff Jacobson Shares Thoughts on Xerox Strategy on WhatTheyThink

Recent Videos<p>Published: April 13, 2018<p>Frank receives a challenge from Professor Frank Cost at RIT. Frank Cost discovered the McMaster-Carr catalog at …

PLUS | Niet geregistreerd

Een even grote hype als de Rode Duivels. Dat moeten de Belgische atleten van de Olympische Spelen in 2016 worden. Het BOIC wil zo komaf maken met …

Wall Street bets on Russia and Venezuela defaults

Wall Street is betting that Russia and Venezuela are getting closer to defaulting on their debt.<p>Plunging oil prices have slammed the economies of both countries, which are highly dependent on oil revenue.<p>On Wall Street currently, the cost to insure Russia's five-year bonds have surged to the …

This year’s Christmas stocking essential, how the ‘selfie stick’ is set to storm Britain

In London’s tourist hotspots, everyone is catching on to the smart way to take group photos<p>There was a time when most of us didn’t see our Christmas “happy family” photographs until the summer, having finally finished the film and taken it to be developed at Boots. No longer. The selfie stick which …

KLM’s beacon-based wayfinding at Amsterdam Airport Schiphol

The trend among major airports and airlines of adopting beacons to help improve the passenger experience has now reached KLM, and the Dutch carrier …

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and …

Packaging e-content

Our packaging e-content service gives you the control you need to manage your brand’s presence online. We produce high-quality digital brand content …