Josie Rausch

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THE FUTURE OF SOCIAL-MEDIA ADVERTISING: Programmatic, Mobile, And Improved Analytics Fuel Aggressive Spending

New data from BI Intelligence finds that US social-media ad spend will top $8.5 billion this year and reach nearly $14 billion in 2018, up from just $6.1 billion in 2013. Social will grow faster than all other offline ad mediums, <i>and</i> faster than traditional digital formats, like desktop display ads …

Digital Advertising

10 Things In Advertising You Need To Know Today

1. Here are some of the coolest ways drones have been used in advertising, from Coca-Cola through to Star Trek.<p>2. Jeff Goldblum has turned up the funny in a hilarious "infomercial" for GE.<p>3. WPP chief Sir Martin Sorrell calls on ad agencies to work harder to convince clients of their value to a …

Advertising

YuMe Pursuit of Attention

7 Big Challenges That Threaten Mobile Advertising’s Meteoric Growth

Yesterday, we provided an in-depth look at how mobile could become the premiere advertising channel. But there's obviously plenty of work to be …

Digital Advertising

PepsiCo’s Javier Farfan Talks About Blowing Up Genres and What Makes Great Creative

Creating a new cultural fluency for a brand as large and diverse as PepsiCo seems like a tall order. But sitting across from the man charged with …

Advertising Industry

Brand of the Day: How Skype Uses Storytelling to Be the Most Human of Tech Companies

Skype knows it's much more than a platform for people to converse quickly and simply. It smartly understands that the real value of its technology …

Skype

5 Things IAB’s Randall Rothenberg Wants You to Know About Digital Advertising

The Interactive Advertising Bureau this week launched a nonprofit organization called the IAB Technical Laboratories to help grapple with viewability …

Digital Advertising

EBay and PayPal Will Part Ways in 2015

After a strategic review, eBay has announced plans to spin off PayPal as a separate business in 2015. The e-commerce giant's board of directors is …

Advertising Industry

Weigh In on the Hottest Topics at This Year’s Advertising Week. Join #AdweekChat Today

It's Advertising Week in New York, and the city is teeming with thousands of marketing professionals looking to learn, hobnob and have a few good …

Advertising

PepsiCo Launches New Salvo in Cola Wars With Pepsi True

PepsiCo is answering Coke Life with its own stevia-sweetened cola called Pepsi True that will initially launch on Amazon later this month before …

Ads of the World™

2018 Visual Trend: Masculinity Undone<p>Reimagine how men are portrayed in visual communications<p>Highlight<p>Last Meal<p>Creative Agency: Buzzman, Paris, France<p>…

Ocean of Life: How our Seas are Changing, by Callum Roberts – review

Roberts tells a wonder-filled story of humankind and the sea, including its horrors<p>The best science writers can command words, imagery and cadence to match any award-winning novelist. That is not, however, why we read science books. We read them for what they have to tell us: the best science books …

Apple's WWDC 2013: Rumors and expectations

Apple's annual developers conference is just days away. Here's a comprehensive guide on what to look forward to.<p>Apple's 24th annual developers conference kicks off next week, and will be the company's first event in more than seven months.<p>The conference lasts the entire week, but the highlight is …

Apple