joshuagarity

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Agile Talent: How to Source and Manage Outside Experts

Publication Date: <b>February 16, 2016</b><p>How to Leverage Talent You Don't Own. Campbell Soup Company and PepsiCo seek advice from anthropologists to understand customer tastes and preferences. Google and Intel engage experts in social science and biomechanics to assess how people think about and use …

118 Popular Instagram Hashtags for Every Business

72 Most Popular Instagram Hashtags for Business [Updated]<p>Posted at 04:03h in Instagram, User-Generated Content (UGC) by Dana Kilroy<p>Maybe you’ve been …

User Generated Content

Here’s How a Fast-Growing SaaS Company Shares to Social Media

Whether you’re a startup, a small business, an agency, or a brand, there’s always such value to be had in going to the drawing board with social …

Marketing

100 Podcasts That Will Make You Smarter, Better, and Wiser | Inc.com

Podcasting is a great way to learn and be inspired. It's a new use of technology that hearkens back to the original social medium, storytelling.<p>If you have an interest in entrepreneurship, tech, leadership, business, creativity, or just learning and expanding your mind, here are 100 podcasts that …

Entrepreneurship

Make Time for the Work That Matters

More hours in the day. It’s one thing everyone wants, and yet it’s impossible to attain. But what if you could free up significant time—maybe as much as 20% of your workday—to focus on the responsibilities that really matter?<p>We’ve spent the past three years studying how knowledge workers can become …

Facebook Professional Services Find Plumbers, Others by Ratings - Small Business Trends

Looking for a good plumber or a highly recommended wedding photographer? You will soon be able to find local service providers on Facebook.<p>The social …

Brick-and-Mortar SMB's: 5 Tips for Marketing on a Budget - Small Business Trends

While the most recent numbers haven’t been officially released, the U.S. is likely to have well in excess of 30 million small businesses currently …

Small Business

How Color Makes You Work Better - Small Business Trends

As a business owner, you might not consider decorating your office space to be a top priority. But the design elements of your office, particularly …

4 Steps to Optimize Your E-commerce Referral Program

If you’re running a successful e-commerce store, you’d already have staked out multiple marketing channels – email marketing, PPC ads, social media …

Marketing

My strategy for turning $15,000 into $200,000 every month

Each company starts off with $100 in capital.<p>One has a one-month sales cycle (i.e., people go from prospect to client in one month). The other company has a four-month sales cycle.<p>Not surprisingly, the slower business brings in less over time. But do you know how much less after one year?<p>It only …

Marketing

35 Tips for Content Marketing That Generates Sales

Content marketing can accomplish different things for different businesses. Some businesses use it as a way to increase brand awareness. But many use …

How to Succeed in Business by Bundling – and Unbundling

<i>Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. Music CDs were unbundled into MP3s that were sold (and illicitly downloaded) individually. Newspapers have been unbundled by blogs and classified ad sites. Now,</i> …

How to Miss By a Mile: An Alternative Look at Uber’s Potential Market Size

On June 18, Aswath Damodaran, a finance professor at NYU’s Stern School of Business, published an article on FiveThirtyEight titled “Uber Isn’t Worth …

This Lingerie Company A/B Tests The World’s Hottest Women To See Who Makes You Click “Buy”

All lingerie companies hire hot women to flaunt their wares. Adore Me goes (many) steps further–and the data is full of surprises.<p>Sex doesn’t sell, so forget the boudoir shot. Blondes don’t work. Props distract. Couches are fine. Playing with hair is ideal.<p>Those are some of the insights the …

Strategy versus Design Thinking

Underthinking is just as bad as Overthinking<p><i>Kingshuk Das</i><p><i>Reprinted from the Fall 2014 edition of Rotman Management Magazine,<br>published by the</i> …

Men Reminded of their Unattractiveness Make Riskier Financial Decisions

0<p>SHARES<p>Gazing at images of impossibly beautiful members of one's own sex can clearly be problematic for women. For those who feel the need to …

Will Personalised Pricing Take E-Commerce Back to the Bazaar?

Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used …

eCommerce

Warning: this link may be unsafe<p><b>http://buff.ly/1cnHVGX</b><p>The link you are trying to access has been identified by Twitter or our partners as being …

Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

<b>How To Add Influencer Marketing To Your Content Strategy -</b> Content Marketing and Influencer Strategy must work together for either to be successful. …

Marketing

How to Win Anyone’s Attention

The average person now consumes twelve hours of media, checks their phone close to 110 times and sees an estimated 5,000 marketing messages each day. …

Thin Layer vs Deep Level Gamification - Gamified UK - #Gamification Expert

With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up!<p>This time I want to look at a …

Conversion Rate Optimization Techniques: The Complete List

This is the most comprehensive list of conversion optimization techniques on the planet.Whether you run an ecommerce site, a blog, or a brick and …

eCommerce

Game Mechanics Research: What Makes Candy Crush so Addicting?

Candy Crush Game Mechanics<p>Every single month, there are over 42 million Facebook users play Candy Crush Saga by King. Are you one of them? The game …

Applying the Gamification Spectrum: Part 1—Solving Business Problems

Happy New Year! And welcome back. I took some time off during the holiday traveling with old friends from college. But I’m back now, charged and …

Extinction

How To Build A Social Media Editorial Calendar (Free Template)

We’re big believers in using social media editorial calendars. If you’re doing social media marketing, we think you should be, too. They’re …

Mark Your Calendar, Our List of Events Through November - Small Business Trends

Mark your calendar. Our list of events this week includes dates throughout November across the country from New York to Los Angeles. We’ve also got …

7 E-commerce Tools that Should Be a Part of Your Action Plan

E-commerce accounts for a small part of the overall retail industry. There is, however, no questioning the potentials of e-commerce in today’s market …