Joshua Rosal

17 Flips | 1 Magazine | 11 Likes | @joshuWHATTT | Keep up with Joshua Rosal on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joshua Rosal”

The next multibillion dollar tech trend from Asia: E-sports

What 2014 sporting event had more viewers than the NBA Finals (18 million), the NCAA men’s basketball championship (21.2 million), and the World Series (23.5 million)? If you guessed the Super Bowl (111.5 million), you’re correct. If you guessed the League of Legends Season 3 World Championship, an …

eSports

Gamers are spending thousands of dollars a year on this 'free' video game

League of Legends, the wildly popular multiplayer online battle arena PC game is "free-to-play" as well. But "free-to-play," like "freemium," doesn't really mean free - last year, the game generated over $1 billion in microtransactions.<p>Like many "freemium" or "free-to-play" games, League of Legends …

Nintendo And Mobile Monetization Are Like Oil And Water

Nintendo’s investors rejoiced yesterday at the news that the gaming giant was entering the mobile space in a big way with a new partnership with Japanese developer DeNA. Shares soared 27% on the news as finally, Nintendo had come to their senses and committed to capitalizing on a hugely profitable …

Digital Marketer: The Most Entrepreneurial Job In Marketing

Digital marketers have the most entrepreneurial jobs in marketing.<p>As an entrepreneur and founder of Pixlee, I’ve worked with hundreds of digital marketers and have seen great changes in the landscape. Over the past few years I’ve noticed that the digital marketing role in particular is incredibly …

Entrepreneurship

BMO signs NBA sponsorship deal

As the popularity of basketball grows in Canada, the National Basketball Association's revenues are growing as well. Now, it will add another brand to its growing list of marketers who pay for the privilege of being associated with the NBA.<p>On Monday, Bank of Montreal will announce that it has …

Amazing Tips for Using YouTube to Promote Your Business

Much of YouTube's success has been due to the variety of useful tutorial videos that teach viewers an important skill or trick to improve their life. …

Turning Students Into Players: How Gamification Is Improving Education

In a time where video and mobile games are dominating the market, with sales more than doubling movie box office sales, it seems everybody wants to get in on gaming. Gamification, which applies game design and mechanics to non-game environments, has been used in marketing, social media and industry …

PewDiePie Calls Nintendo's New YouTube Program 'A Slap In The Face'

As I explained in detail yesterday, Nintendo has come out with a rather odd new program meant to license their game footage to be used in “Let’s Play” style YouTube videos that are currently all the rage in the industry. Though the change is better than a blanket ban or Nintendo swiping 100% of ad …

10 Steps For Working With Bloggers: What Your Marketing Team Should Know

<i>This article was co-authored with</i> <i>Devon DeMars</i><i>, Social Media Director at IMI. You can follow her at @ThereDGoes.</i><p>Earlier this month I shared a piece about how bloggers are impacting digital marketing strategies and what executives need to know. This piece will help you understand how to best work …

What You Can Expect For Social Video in 2015

In 2014, we saw a rise in trackvertising, native video ads went mainstream and viewability was on the tip of everyone’s tongue. So what curveballs will be thrown at marketers this year? Here are five predictions you can expect to see in 2015.<p><b>1. Facebook will overtake YouTube for video views.</b> In …

Four Communications Trends in 2015

With all the options on the table today - paid media, social media, paid search, SEO, thought leadership, event marketing, cause marketing - which are the winners?<p>Even ten years ago, no one could have predicted the speed and clutter of communications businesses face every day. As a result, every …

Gamification Is On Track To Take Over Your Classroom

It’s easy to knock computer games as a distraction, but a growing number of educators are seeing the potential in their ability to keep students engaged. The result is a gamification of learning that is on track to become a cornerstone of the classroom.<p>Gaming encourages many of the behaviours we …

Measuring The Impact Of Social Media On Your Business

<i>This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University.</i><p>Spending on social media continues to soar, but measuring its impact remains a challenge for most companies. When The CMO Survey asked marketers how they show the impact …

Keep an eye out for these marketing trends in 2015

For marketers, the new year brings a new challenge and opportunity to deliver buzzworthy campaigns that will push the needle and drive brands forward. The following are top 10 marketing and public relations trends of 2015:<p><b>1.</b> <b>Influencers will continue to be the new celebrity spokespeople</b>. In Dec. …

Mobile Marketing Truths That Marketers Won't Tell You

Anyone can create and market their own App – whether you are an indie developer or Domino's Pizza – the toolbox is up for grabs.<p>However there’s so many app fails out there, even some great ideas that just weren’t executed or marketed properly. Expert mobile marketers are full of secrets that could …

Hero Emblems is a challenging new match-three RPG that you won't be able to put down

The graphics in Hero Emblems are colorful, cute, and charming. In fact, the characters even remind me of the original Battleheart, due to how they …

Social Media: Stop It With Pointless Metrics

Online marketing is of course a new phenomena, when compared with most other forms of marketing, and with it being in its infancy we’ve all got to be prepared to adapt to new ways of thinking on a regular basis.<p>That’s not a bad thing, it just means that as marketing platforms mature, you need to …