Shuo Wang

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5 best ways to get your brand noticed in 2015

It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications …

Marketing Gone Wrong: Is Your Social Media Plan Legal?

Few things are sadder than PR/marketing campaigns that result in—Heaven forbid—bad PR.<p>I’ve written before about accidental PR disasters such as the McDonald’s #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the …

SEO Made Simple

Almost everyone with a website has heard about search engine optimization (SEO). But what exactly does that mean, and why should you care? According …

10 things Americans want in their homes

There’s the ideal home. Then there are the homes in which we actually live.<p>The discrepancy between the two is the topic of a new report from the …

Psychology: A simple trick to improve your memory

Want to enhance your memory for facts? Tom Stafford explains a counterintuitive method for retaining information.<p>If I asked you to sit down and remember a list of phone numbers or a series of facts, how would you go about it? There’s a fair chance that you’d be doing it wrong.<p>One of the interesting …

Study Skills

Why Google Stopped Trying To Make Renewable Energy Cheaper Than Coal

In 2007, Google, the internet search giant based in Mountain View, CA, made a media splash by investing big-time dollars in an effort to develop a renewable energy technology that could compete economically with coal.<p>The project was called RE<C and it ended only four years after it began.<p>During its …

Panasonic Creates A Cool Sustainable City Near Tokyo

How to build a city that uses resources — water, fuel, electricity — efficiently presents a big challenge and opportunity for tech companies. Panasonic just inaugurated a town near Tokyo that is experimenting with sustainable designs, and it’s worth taking a look at what’s been done.<p>Called Fujisawa …

Canadian indignation won’t sway U.S. on Buy America rules

News that Buy America rules will force a remote B.C. ferry terminal to be rebuilt with U.S. steel provokes predictable reactions from Canadians.<p>Indignation. Anger. Retribution.<p>We want to believe that getting even is the answer to acts of U.S. protectionism.<p>Ottawa and the provinces could hit back …