Josephus Bajo

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Now You Can Add GIFs to Twitter via Giphy Link, Too

Twitter is the gift that keeps on GIF-ing.<p>The site has collaborated with Giphy, an aggregate GIF site, to offer users two new ways to upload the …

Why Facebook Is Terrified of Snapchat in 3 Letters: EDC

And how Slingshot might be their bet against it<p>I’ll admit it. When Snapchat first came on the scene in my high school, I didn’t really “get it”. I …

Social Media

GALLUP: Advertising On Facebook And Twitter Barely Even Works

According to the polling firm's latest "State of the American Consumer" report, released Monday, just 5% of Americans say social media advertising has a great deal of influence on which products they buy. In fact, 62% of the 18,000 people Gallup surveyed said social media advertising has no effect …

UKTV looks to launch of new digital-only service to boost perceptions of parent brand

en_GB<p>article<p>UKTV is looking to its first non-linear brand, the digital-only service UKTV Play launched today (23 June), to boost perceptions of the …

Daily Data: The 3 Twitter Metrics You Should Track Every Single Day

As a community manager, your job is to keep your finger on the pulse of your audience, and a solid understanding of those relationships as a whole. …

5 Key Viral Marketing Tactics Proven to Work - Jeffbullas's Blog

The concept of viral marketing has taken up the time of modern marketers for around 10 years now.<p>This attention has been warranted from a marketers …

12 Keys to Success on Twitter

Twitter was never designed to be a social network but it has become one.<p>In fact it was designed initially in 2006 to used by individuals as an SMS …

Is Your Content Credible Enough to Share?

Insufficient credibility undermines digital marketing, particularly among SEOs who now produce or promote content as part of their job. People won't …

SEO

How to Create Awesome Online Videos: Tools and Software to Make it Easy

Do you want to use video to market your business online?<p>Are you looking for video tools to get you started?<p>With today’s tools, creating professional …

Videography

The 8 Types of Images That Increase the Psychological Impact of Your Content - Copyblogger

The importance of using images in blogging goes far beyond “looking nice.”<p>It’s actually <i>deeply</i> psychological.<p>For one thing, your brain (and your …

The Content Consumption Habits of LinkedIn Users

Most people who consume professional content on LinkedIn do so to keep up with industry news (78% of respondents) and to discover new ideas within …

What Happens to Your Social Media Profiles When You Die?

One of life's most perplexing existential questions gets a lot more complicated when you factor in social media.<p>While there's no definitive answer to …

Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings

Rocket Fuel on Monday announced the launch of Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign Ratings …

Big Data Has Arrived, but Big Insights Have Not

Among the misconceptions regarding Big Data, two important ones stand out: that correlations alone suffice and that Big Data means sampling bias is …

Video Marketers Prove ROI Better Than Text-Based Marketers [Infographic]

Are you able to deliver quantifiable results for your marketing? If not, you're not alone.<p>"The problem: 71% of marketers in 2013 were unable to …

How to Plan Your Tweets

<b>“The top time to Tweet is XYZ.”</b><p>We’ve all heard this. Whether you’re Tweeting in the morning, the afternoon, or the evening, you’re doing it …

Facebook News Feed Update Sets the Stage for Video Ads

Facebook is trying to figure out which of its 1.3 billion active users like videos, and which don't bother watching.<p>The social network tweaked its …

Will Programmatic Advertising Take Over TV?

<i>YES</i><p>Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing …

Advertising Industry

Totallycoolpix

ABC News did a feature about the urban exploration and photography adventures of Chris Luckhardt around the world.

Gigaom | Native Advertising 101: Understanding the native continuum

Advertisement<p>“Native advertising” is a term you’ve probably heard a lot lately. It’s come to embody a set of advertising approaches that look to …

News Organizations Face Tricky Trade-Off With 'Sponsored Content'

Publishing used to be a simple -- and very profitable -- business. Promise to reach a fairly defined audience each week, and advertisers fork over …

What You Need to Know About Google's Plan to Replace Cookies

Google is looking at a way to replace the web's foundational technology for targeting display advertising -- third-party cookies -- with a system of …

What's YOUR Marketing Doing?

It's About Time to Get Real About Real-Time Marketing

If you're the sort of marketer who's up on all the latest trends and cutting-edge communication tactics, you should, by now, have constructed a …

RTB Or Real-Time Bidding Is The Future Of Digital And Mobile Advertising — Here's What You Need To Know

It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters. Twitter is the latest tech company to enter the RTB race with this month's acquisition of …

Everyone Wants In on Content, But What's the Best Approach?

In a story last year, Ad Age detailed how two marketers collaborated to create long-form vignettes that ran during commercial breaks of a network TV …

Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media …

Gigaom | The unfortunate fact is that online journalism can’t survive without a wealthy benefactor or cat GIFs

Advertisement<p>As the traditional media industry has struggled with the ongoing decline of its traditional business and the emergence of new …