Llega a los medios la publicidad basada en los sentimientos que despiertan los contenidosmedia-tics.com La primera era de la publicidad digital se basaba en el simple sistema de insertar anuncios en páginas web, sin saber muy bien quién visitaba la web o …
Personalization Nick Rockwell looks at the New York Times' innovations in the personalisation of contentfipp.com - Ashley Norris The last session of the first day at DIS featured Nick Rockwell, the CTO of New York Times. He took as his theme ‘News in the Age of Algorithmic …
Unidad Editorial incorpora contenido audiovisual a las webs de El Mundo, Marca y Expansiónelconfidencialdigital.com Unidad Editorial sigue incorporando a sus cabeceras nuevos proyectos estratégicos. Una de las últimas novedades es PIXEL, un espacio de información …
Streaming Bloomberg’s TicToc plans to launch on OTT streaming services this year - DigidayDigiday - Lucinda Southern Bloomberg’s goal to turn TicToc, its 24/7 news brand, into a fully fledged media network is taking shape. Launched on Twitter December 2017, TicToc …
Sustainability How BuzzFeed is making its video shows business sustainable - DigidayDigiday - Sahil Patel BuzzFeed plans to make 20 episodic video shows across Facebook, YouTube and other platforms this year. In an effort to make the business sustainable, …
How Swedish newspaper Dagens Nyheter halved subscriber churn in 2 yearsDigiday - Lucinda Southern Swedish newspaper Dagens Nyheter knows there’s more than one way to build a paywall. Owned by the Bonnier Group, the title started thinking seriously …
Grupo editorial brasileño Abril logra venta en medio de recuperación judicial | LexLatinlexlatin.com - por Erika Hidalgo En medio de su reestructuración judicial, el conglomerado editorial Grupo Abril logró un acuerdo de venta de acciones con el emprendedor Fábio …
The Arts Vice Tries to Turn the Page by Making Content for OthersThe New York Times - By BROOKS BARNESLOS ANGELES — Danny Gabai was used to being ignored. For years, he ran what may have been Vice Media’s most uncool business — the production of feature films, made to be shown in theaters. “We were seen
“Brand Power” Is Not a Myth for Magazine Publishersfoliomag.com - Caysey Welton Last week was an interesting one for me. Not only because I attended two very different conferences in two cities, but because of the theme I saw …
Branded Content Readers spend 5 minutes on The Financial Times’ luxury titleDigiday - Lucinda Southern How To Spend It, The Financial Times’ luxury and lifestyle supplement, has mastered how to entice wealthy shoppers in to browse and purchase, …
With 156% growth in 2018, Vice Media focuses on programmatic guaranteed dealsDigiday - Jessica Davies Vice Media has seen a considerable bump in programmatic guaranteed revenue over the last year. In 2018, Vice Media revenue from those types of deals …
PGA Tour Golf Digest Sold to Discovery, Inc. - Folio:foliomag.com - Kayleigh Barber According to a release posted on Golf Digest‘s website, this sale is a result of a nine-month long process that began when Condé Nast—owner of the …
Time Inc. Meredith Claims Improved Ad Results, Strong Circ Business in Q3 - Folio:foliomag.com - Greg Dool Meredith Corp. execs touted what they saw as encouraging signs for both print and digital advertising as well as a significant uptick in …
The Daily Beast The Daily Beast is Growing Thanks to Reader Loyaltyfoliomag.com - Kayleigh Barber As a digital media publisher, The Daily Beast does not rely on search and social media for its success. Instead, their goal is to focus on the …
Sweden Sweden’s MittMedia increases subscriber conversions by 20% with a ‘time wall’Digiday - Lucinda Southern Like many publishers, Swedish media group MittMedia, which owns dozens of regional and national news brands, has been honing its paywall to strike …
¿Cuál es el balance de las cabeceras de Unidad Editorial en el primer trimestre de 2019?prnoticias.com - redacción prnoticias Unidad Editorial ha saldado el primer trimestre del año un unos ingresos superiores a los 70 millones de euros. Lo ha hecho inmerso en el rediseño de …
Media Industry Quartz, built on free distribution, has put its articles behind a paywallNieman Lab - Christine SchmidtBeing a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without
FlipboardIcon version of the Flipboard logo El comercio electrónico puede salvar a los editoresmedia-tics.com La sección 'The Strategist' de la revista 'New York' se lanzó en noviembre de 2016 y un equipo de editores produce tres historias cada día, que luego …
Vocento aumenta un 3,6% sus ingresos en el primer trimestre de 2019prnoticias.com - redacción prnoticias Vocento ha hecho públicas sus cuentas del primer trimestre de 2019. En los tres primeros meses del año, el grupo logró unos ingresos totales de …
Research Forbes Media’s content solutions now account for 40% of its direct revenueDigiday - Max Willens Publishers that sought to diversify into new lines of business are now trying to figure out how to fit those operations back together to deepen their …
Incognito no more: Publishers close loopholes as paywall blockers emergeDigiday - Lucinda Southern Subscription publishers have tightened their paywalls, plugging leaks and reducing the number of articles readers access before subscribing. But as …
Condé Nast How Condé Nast built a sound video structure on YouTubeAd Age - Garett Sloane . At first glance, Architectural Digest doesn’t seem like it was made for YouTube. After all, it's an almost a 100-year-old design magazine concerned …
Walt Disney Company Disney and The New York Times show how the media dinosaurs can stay on topCNBC - Alex Sherman This week, several large traditional media companies provided us with data points that nicely illustrate today's confusing media world: Let's start …
Performance Testing Inside the Economist’s data-driven paywall evolutionwhatsnewinpublishing.com - Esther Kezia Thorpe The Economist are known for being one of the most forward-thinking publishing brands when it comes to data and audience monetisation. Their paywall …
Singapore WHSmith expands Asian franchise partnership to Singaporeretailgazette.co.uk - Sahar Nazir // WHSmith has widened its Asian franchise partnership with King Power Group to include Singapore// The partnership deal only covered Hong Kong until …
Micropayments Micropayments can unlock “an entire economy” between ads and subscriptionswhatsnewinpublishing.com - WNIP As more publishers put up paywalls and ask readers to subscribe, they are also staring at the possibility of countering “subscription fatigue.” The …
Long-form Journalism How the news took over realityThe Guardian - Oliver BurkemanIs engagement with current affairs key to being a good citizen? Or could an endless torrent of notifications be harming democracy as well as our wellbeing? The afternoon of Friday 13 November 2015 was
Advertising (UK) Events help Hearst UK reverse years of revenue declinecampaignlive.co.uk - Daniel Farey-Jones James Wildman, chief executive of Cosmopolitan publisher Hearst UK, has revealed that the company managed to return to growth in 2018. The privately …
