Jorge Melano

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Transitioning Your Company from Product to Platform

Platforms can be a strong source of competitive advantage. But how do you build a successful platform if you only have products? In our recent HBR article, we explain the fundamentals of transforming products into platforms. Like riding a bike, it’s easy to describe the physics but hard to actually …

Innovation

Monetize Before You Launch: One Entrepreneur's Lessons Learned

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>At age 6, I convinced my neighbor, another 6-year-old, that we could become millionaires before we were 18. (“Think about your education,” I told her. I was a tad precocious.). We’d enter a proven market (making popcorn balls. They are …

Entrepreneurship

Set Your Goals 10 Times Bigger to Grow Faster

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In growth companies, the role of leaders at all levels of the organization is to develop action plans that support the overall corporate strategy. Carrying out these action plans is often referred to as the "execution.'' But just how is …

Self-improvement

How and Why to Use Checklists | The Art of Manliness

In the modern age, we know more than ever before, and the information has never been so readily available.<p>And yet individuals and organizations often …

Why You Need Backup Employees

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book No B.S. Ruthless Management of People & Profits, business coach and consultant Dan S. Kennedy</i> <i>presents a straightforward assessment of the real relationship between employers and their employees, and dares you to take action.</i> <i>In</i> …

Divorce

Let Employees Choose When, Where, and How to Work

A sense of <i>freedom</i> — the ability to choose what you work on, as well as how, when, and where you perform your work — is a growing priority for talented professionals across sectors and industries, and one of the core elements of a fulfilling career.<p>According to a 2009 Forrester report, by 2016, 43% …

Pay People for Commitment, Not for Time or Results

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Sixty hours per week. That's how much I work, on average, which seems like a lot to some people. However, my job is my greatest hobby and my projects are like my children. Therefore, 60 hours per week is perfectly fine for me. Besides, my …

Work-life Balance

7 Startup Habits Worth Keeping No Matter How Big Your Business Grows

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Your startup is not meant to be a startup forever. Eventually, it’s meant to become a larger company with a more sustainable plan of action. And as you move further along that road, you will undergo a lot of changes.<p>Most of these changes …

Startups

5 Ways To Get Prospective Customers to Choose You

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the world of business marketing, the strategic focus has slowly shifted from seeking potential clients to making them want to come to you.<p>In other words, you as a business owner can finally forgo the drudgery of always having to jump …

Marketing

The Eisenhower Decision Matrix: How to Distinguish Between Urgent and Important Tasks | The Art of Manliness

Do you sometimes feel like you spend all your time managing crises? That your life is basically spent putting out one proverbial fire after …

5 Proven Ways to Create Long-Lasting Customer Relationships

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone knows customer relationships affect the success of your business, but few understand <i>how</i> impactful loyalty is. One study reported that 89 percent of consumers have stopped doing business with a company after experiencing poor …

Customer Experience

3 Steps to Happier Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone has heard the saying: The customer is always right. But we all know real life isn’t that simple. For business-to-consumer companies that rely on regularly returning clients, the fine art of keeping these people happy can be a …

Customers

The 7 Toughest Startup Lessons You Don't Want to Learn the Hard Way

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I started my first business at 19 years old and thought I knew it all. The business quickly grew to $500,000 in gross revenue with five employees in three states. Business was good, but because I didn’t learn how to manage my business, …

Entrepreneurship

11 Reasons Why Your Website Doesn't Sell

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A well-designed website organically grows a company's business and reinforces branding.<p>A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find …

Marketing

How to Run a Business and Keep Your Weekends Too

This story originally appeared on Salesforce<p>Entrepreneurs sacrifice a lot for their businesses. Money, time, social life --all of these tend to go out the window. What I didn’t expect to lose, however, were my weekends.<p>Business owners don’t procrastinate; we are constantly firing on all cylinders. …

Productivity