Jorge Marín

116 Flips | 4 Magazines | 30 Likes | 21 Following | 18 Followers | @jorgemarin | Director de Innovación y Mercadeo de Mercados de actualicese.com. Mis ideas, producciones y conferencias en marin.com.co

6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you're targeting the right kind of audience with the right kind of offers.<p>6 min read<p>Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself reporting that users spend approximately 50 minutes a day scrolling through …

7 Proven Tactics to Help Feed Your Sales Funnel

We won’t perform a funnelectomy here today and dissect the old sales and marketing metaphor.<p>You get the idea of the funnel, right?<p>The top of the …

Mind-Blowing Hacks That Actually Work

When life presents a problem, dilemma or obstacle that can't be solved or overcome through simple means the uncreative are stumped, flummoxed or …

Top 10 Most Popular Torrent Sites of 2018

Torrent sites have come and gone over past year. Now, at the start of 2018, we take a look to see what the most-used sites are in the current …

2018 sci-fi, fantasy and geek movies to get excited about

The Best Way To Manage Social Media

7 Social Media Metrics that Really Matter—and How to Track Them<p>When your boss asks you for the ROI of your latest social media campaign, how do you …

Social Media

7 Ways to Get Recruiters to Notice You on LinkedIn

LinkedIn now has over 450 million members with just over 100 million of unique monthly viewers. Used by 98% of recruiters, there is no denying the …

HOW TO BECOME A TRAVEL BLOGGER

In the recent Q&A we did I received tons of questions about how to become a travel blogger and how to start a blog.<p>I have been blogging for almost a …

10 apps everyone should have on their computer

Mobile apps are far more popular than their desktop counterparts, but most people still rely on laptop or desktop computers, either for work or just browsing the web at home.<p>Whether you've invested in Apple's Mac line or a Windows PC, there are absolutely some worthwhile desktop apps out there to …

Los 6 errores más comunes al pautar en Facebook

Error #1: Elegir mal el objetivo de campaña<p>Incluso antes de pasar a segmentar a tu audiencia, siempre debes tener claro qué es eso que quieres …

Future of Advertising Tech: Manipulation or Personalized Targeting?

Lately with the political debates going on everyone seems heated about topics, trends, data. Who's story is right, who's story is wrong. The reality is most of social media and content is being tailored to your personal preferences so debating while fun, it is actually less likely with Facebook …

9 KPIs to Measure Inbound Marketing Success

Before we delve into the value Key Performance Indicators (KPI’s) offer to an Inbound Marketing program, let’s first drill into the sources of the …

Marketing

Emarketer says display ads will eclipse paid search in 2016

Digital display advertising spending will surpass search advertising spending in the United States for the first time in 2016, according to eMarketer. This information was reported in an eMarketer article about its new report “US Digital Display Advertising Trends: Eight Developments to Watch for …

How Long Should Marketing Emails Be? You May be Surprised

Email marketing promotion is one of the most essential tools small businesses use to win more clients. Having an established mailing list and …

5 Proven Ways Remarketing Will Make Your Business Ridiculously Successful

Updating your brand strategy can accelerate growth and make 2016 a breakout year for your business. Here are a few ways technology can help you with remarketing your brand.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know</i> …

AdWords

El gran problema de las ventas

El gran problema de quienes trabajamos en marketing es que queremos vender. Paradójico, pero vender a toda costa es un problema inmenso que termina …

The 30 magic marketing words you should be using

Language is a powerful tool — it enables you to connect with audiences and spur them to take action. For email marketers, the importance of using the …

Marketing

6 Hacks for Building Your Email List

Your email list is one of your most valuable assets as a digital marketer. Here's how to convert more people to impact your bottom line.<p>Your email …

Marketing

7 Ways to Re-Engage Contacts through Email Marketing

According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply …

75 Calls to Action to Use in Your Email Marketing Campaigns

When you create an email marketing campaign, one of the most important components is the call to action or CTA. A call to action grabs a subscriber’s …

How Emotional Targeting Converts More Leads

A study found “that websites with a stronger emotional impact produced a greater intent to buy.”Appealing to your audience’s emotions creates a …

Don’t Trip On These Email Marketing Pitfalls

By Heike Young<p>Email marketing is the bee’s knees. Need proof?<p><b>80% of marketers agree that email is core to their business.</b>• <b><br>79% of marketers say email</b> …

Marketing

Hubspot CMO Kipp Bodnar on the Power of Inbound Marketing

When executed well, inbound marketing (also known as content marketing), allows you to build an audience that builds your business. HubSpot is the …

Email's Not Dead: How Marketers are Changing the Way They Spread the Word

<i>By: Jamie Cain</i><p>Image Source: Unsplash<p>Having worked in email marketing for eight years now, I am sometimes asked, why email? I was on an interview about three years ago and was asked why I wanted to continue to work in email when it was a dying industry. I considered my response and said exactly how …

8 Email Marketing Automation Workflows You Can Use Today

<i>Hold on, what is email marketing automation and why does my business need it?</i><p>Email marketing automation is the process of setting up automated emails …

Marketing

10 Disruptive Marketing Trends

Ten disruptive marketing trends that will shape the future of brand leadership.<b>1. Mobile will be the dominant platform</b>. Intelligent devices— …

The Email Marketing Secret Nobody Talks About

It's the fastest, easiest way to ensure your emails get read while also building a deeper connection with your readers.<p>Once upon a time, we loved email. Heck, Tom Hanks and Meg Ryan even starred in a movie about it.<p>However, these days most of us view email as more a necessary evil of doing business …

Marketing

The ABCs of Google Analytics

When people contact me for Google Analytics training or consulting, it’s usually because they’ve been avoiding Google Analytics and are finally …

The Ultimate Guide to Writing Exceptional Copy

Writing exceptional copy is ridiculously difficult.<p>Arguably the single-most important skill required of any digital marketer, it is often one of the …

Science says these 9 tactics will help you win any argument

Arguments aren't logical. To win them, you have to understand people.<p>We've scoured the research and compiled the following science-backed tactics …