Jordan Imutan

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5 Inspiring Books That Are Transforming My Life and Business

The news was horrifying.<p>There had been a mass shooting.<p>Then another story broke.<p>Some madman with his fingers on a big red button with megalomania …

5 trends that will transform project management

A transformation is taking place in the project management field as the result of changes to business practices, requirements and expectations. It’s …

It’s Time for Leaders to Stop Dragging Everyone to So Many Meetings

<i>The Fortune 500 Insiders Network is an online community where top executives from the Fortune 500 share ideas and offer leadership advice with</i> …

Why Content Marketing Is The King Of Digital Marketing?

<b>The following is a guest contributed post from Martina Stricak, a co-founder of Point Visible digital agency.</b><p>Content is king, right? We all have …

Getting Millennials into Your Sales Funnel: A Complete How-To

If you’ve ever wondered how to market to millennials, you’re not alone. When it comes to this huge demographic (currently the most lucrative market), …

The 7 Questions Every Online Customer Has & Why You Need To Know Them

Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your …

Customers

Zag brand strategy

This is a fantastic presentation from Marty Neumeier from his book Zag. If you are short of time skip to slides 63 - 68 to see the evolution from marketing to branding. Love it.

10 Marketing Startups to Pay Attention to in 2016

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Marketing agencies and startups come and go, but even the good ones don’t necessarily stick around. Instead, <i>successful</i> marketing startups are those which evolve with the ever-growing demands of marketing, whether they be in the digital or …

Marketing

How to Research the Best Hashtags

Hashtags have been with us since their launch 8 years ago on Twitter. One of the reasons why we developed the TweetThis Shortcode plugin was to …

How Content Marketing Works.

<i>The internet is a shopping mall.</i><p><i>The vendor, who advertises his wares well, attracts shoppers.</i><p>If you’re a modern day Sales or Marketing Director …

9 startup lessons entrepreneurs would teach themselves if they could go back in time

A 2012 Harvard Business School study found that three out of four venture-backed startups fail.<p>And not even the luckiest and most talented founders — the Mark Zuckerbergs of the world — make it through the process unscathed.<p>All entrepreneurs will make poor management decisions or wrong hires and …

Entrepreneurship

The Leadership 'X' Factor That Can Fix Any Business

Businesses don’t fail – products don’t fail – projects don’t fail – leaders fail. I have little use for leaders who can effortlessly call upon the right clichés and buzzwords in conversation, but fail to put into practice what they so frequently wax eloquent about. Words matter; but they matter …

12 Leadership Behaviors That Build Team Trust

Without trust there is no leadership.<p>Seems rather simple, doesn’t it?<p>In reality, however, it is not.<p>Very few managers are leaders. The difference between the two? A manager is someone who has people reporting to him. A leader is someone who people will follow, even if they don’t report to him. What …

These are Google’s 4 best practices for fostering creativity and innovation

“How many golf balls could you fit in a school bus?” This is the kind of question Google and its big tech brethren were once known for asking would-be employees. The reasoning behind the technique seemed intuitive. Ask people odd questions, see how original and well analyzed their thought process …

You Must Blend These 5 Ingredients Perfectly for Startup Success

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Stepping into an entrepreneurial position is stressful in a number of ways, but most of the little stresses route back to the biggest one—the worry of whether or not your startup will succeed. The threat of failure is what drives …

Entrepreneurship

Here's the leadership strategy Nike's CEO uses to make employees smarter

Fortune quoted Andy Campion, Nike's chief financial officer: "What's fascinating about [Parker's] use of questions is that it leaves other leaders empowered to find the answers themselves and act on them."<p>That observation closely mirrors those that other Nike employees have made in the past.<p>A 2009 …

Leadership

3 Reasons Why Content Marketing Was Made for Millennials

I’m a millennial. One of those generation Y types, ya know?<p>To be completely honest with you, it’s something about which I’m fairly excited. While the …

Top 10 Leadership Books of 2015

Hone your management skills with the latest and greatest books on teams and leadership.<p>Over the next few weeks, I'll be revealing my picks for the best business books of the year, first by category and finally (on December 15th) the very best of the best.<p>So far, I've chosen the top 10 "start your …

5 Ways to Hack a Business Plan

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you're building gadgets, selling software or starting a nonprofit, your starting point is a vision, which gets turned into a plan of action. In business, your plan is the road map that will help you pinpoint the answers to some of …

Small Business

When Your Manager Won’t Manage

When your manager won't do his job, what options do you have?<p><i>Editor's note: Inc.com columnist Alison Green answers questions about workplace and management issues--everything from how to deal with a micromanaging boss to how to talk to someone on your team about body odor.</i><p>A reader writes:<p>I work in …

How to learn with zero effort

What is the easiest way to learn? David Robson meets a group of scientists and memory champions competing to find techniques that make facts stick... fast.<p>Face to face with the world’s leading memory experts, my mind is beginning to feel very humble. Ben Whately, for instance, tells me about the …

Study Skills

4 Tips for Using Facebook to Market a Conference

If you've ever worked in events, you know how challenging it can be to make everything run smoothly and according to plan. Even if you're doing …

Meet The Father-Son Team Making $1.3 Million On YouTube

9-year-old Evan and his dad have turned their love of toys into a seven-figure YouTube business.<p>Ask any parent how they would like to spend their days, and they’ll likely give you one of three answers: “Spend more time with my kids,” “Work my dream job,” or “Solidify my family’s financial …

4 marketing tips to catapult your business to success

<b>In today’s competitive world, the biggest competitive advantage any small business can have is that people know about you – who you are and what you</b> …

How to Promote Your Content Beyond Simple Sharing

<b>How to Promote Your Content Beyond Simple Sharing</b><p>Hey, you! Yes, you! Are you getting the attention your content deserves?<p>If you are a business owner, …

7 Things You Need to Know to Build a Business That Lasts

Building a sustainable business model is a race of endurance and resilience. Sadly, there are few survivors. Here's how your company can be one of them.<p>Entrepreneurs often believe that building a company is a full-speed sprint to a short-term goal, mostly because they don't have a long-term vision. …

Are You Crippling Your Social Campaign ROI with Poor Time Management? [INFOGRAPHIC]

From creative to conclusion, marketers put a lot of blood, sweat and tears into their social media campaigns, with the explicit hope that they'll …

Social Media

Hot Mama: Meet Michelle Kohanzo

In 1999, Michelle Kohanzo was a new mom and the 10th employee at then-brand new The Land of Nod, working in customer service. Fast forward to today, …

Six Easy Ways To Humanize Your Recruiting Process

It wouldn’t be so hard to fill job openings if our recruiting processes were any less broken than they are. HR people are stuck in the middle. Years ago, somebody highly placed in their organizations fell in love with the fake-ass technological solution to the ‘recruiting problem,’ which wasn’t a …