Companies are jumping on the Internet of Things (IoT) bandwagon and for good reasons. McKinsey Global Institute reports that the IoT business will deliver $6.2 trillion of revenue by 2025. Many people
Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere we look, information
SAN FRANCISCO — The data evangelists’ mission is half complete. Every modern company wants to use its data to cut costs, increase revenues, and save time. But the hard part remains: helping companies exactly
The Internet of things has been on everyone’s lips (and pen) lately, as the biggest new source of money, customer product innovation, investment opportunities, and Sci-Fi-worthy stories (like those of
In their best-selling 2013 book Big Data: A Revolution That Will Transform How We Live, Work and Think, authors Viktor Mayer-Schönberger and Kenneth Cukier selected Google Flu Trends (GFT) as the lede
Splunk should not exist. In a world awash with innovative, open-source Big Data technologies, Splunk remains expensive, proprietary … and hugely popular. Others may zig, Splunk zags. And yet it works.
As seen over the past few years, Big Data has become a lucrative business. Just look at the hot IPOs from operators like Splunk (SPLK) and Tableau Software (DATA). For the most part, these early players
Where is big data heading? In 2013, I spent a lot of time talking about Hadoop’s development towards being a central destination for data. Hadoop may enter an organization for a specific use case, but