jonathan roquet

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UX Podcasts

Nothing more exciting than working out while listening to your favorite UX podcast, right? There’s a lot of content about User Experience, Usability …

Don’t Make Your Customers Drink the Soda

Consumers are savvier than ever and are calling BS on disingenuous brands.<p>A friend of mine runs the entrepreneurship program at a top 10 University and one of my favorite pastimes is asking him about the latest and greatest studies coming across his desk. He that special brand of strong dramatic …

3 Exponentially Better Alternatives to Banner Advertising

With the average click-through rate at a historic low of 0.06 percent, banner ads are failing to deliver results 99.94 percent of the time. Here are 3 viable alternatives with proven results.<p>Having started my career in 1994 building some of the very first commercial websites, I have more than 22 …

Stop messing up your SEO and do these things instead

The days of using underhand tactics like hidden text and keyword stuffed title tags to influence search rankings may be rapidly retreating into the mists of time, but as much as search engine optimisation (SEO) is coming to reflect time-honoured good marketing practices, there is still a …

Secret #1: They focus on minutes, not hours.

Average performers default to hours and half-hour blocks on their calendar. Highly successful people know there are 1,440 minutes in every day and there is nothing more valuable than time. Money can be lost and made again, but time spent can never be reclaimed. As legendary Olympic gymnast Shannon …

Success

65 E-Commerce Statistics About Consumer Psychology [Infographic]

There are a bunch of aspects to running an e-commerce business but when you boil it down, everything comes back to how your website, brand, and …

10 Tools That Entrepreneurs Can Use to Automate Their Business

Being an entrepreneur is challenging enough without the extra menial day-to-day tasks.<p>The good news is, nowadays entrepreneurs can automate a lot of their responsibilities, giving you more time to dedicate to growing your company. You'll be able to focus on the things that matter most. A number of …

The 18 Best Analytics Tools Every Business Manager Should Know

The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. But with so many tools available it can be difficult to know what to use and when.<p>I thought it might be useful to look at some …

Big Data

7 Tactics to Convert Blog Readers Into Paying Customers

It’s a proven fact that businesses that blog get a lot more traffic than those who don’t.<p>But even if you’re getting thousands of visitors a day, it …

3 Ways Inbound Marketing Will Help You Catapult Your Business in 2016

Inbound marketing saves a ton of marketing dollars and here's how.<p>Getting new customers is tough, not to mention expensive right? So how can you go about trying to get in front of as many people as possible by spending as little as possible?<p>That's how inbound marketing came to be. Instead of going …

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.<p>The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for …

Social Media

How to Create the Perfect Checkout Page [Infographic]

Five Ways to Maintain Credibility in Your Content Marketing

A few months ago, we conducted a content marketing survey that found 74% of those who surf the Web tend to trust the non-salesy content that …

12 Essential Email & Marketing Automation Tools for Marketers

As mentioned in yesterday’s post, this is a big week for us. The new edition of <i>How to Make Money with Social Media</i> is now in stores and we’re getting …

Marketing Automation Can Help Startups Sell Like the Big Brands

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A startup is arguably most vulnerable in its growth stage. Technology is the key to minimizing growing pains.<p>Traditionally, software solutions were tailored to different business segments to create those rapid economies of scale. Now, …

Marketing

Subscribers.com

If you had to guess, what would you say cart abandonment costs you each year?<p><i>Maybe 10%, 30%, or 50% of your revenue?</i> It’s actually a lot more than …