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Facebook now lets you measure multiple ad campaigns to see which is most effective | VentureBeat | Marketing
Facebook is giving its advertisers a better way to understand which campaigns are most effectively helping them meet their goals. The social networking company is making updates to its Conversion Lift measurement tool that can evaluate and compare multiple Facebook Ads.
But that’s not all. …Facebook
The following analysis discusses the demographic characteristics of each of the five social media platforms in the survey.Facebook — 72% of adult …Social Media
Social media is a relatively new tool for most businesses. This means that, unlike many other marketing tools, when people begin to build out social …Google+
Introducing The Moderator's Field Guide for @LinkedIn Groups: http://linkd.in/1Mr7WBi @Joveth @LinkedInPulse pic.twitter.com/IdFQJ62HwG
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Talya Minsberg is a social editor for The Times.
In early 2015, The New York Times started quietly experimenting on Snapchat, a mobile app that has been getting a whole lot of attention lately (and not just from teenagers).
In late 2013, Snapchat began allowing users to create “stories,” a collection …
Not only is technology developing rapidly in today’s society, but the ways in which it’s used to tell stories and deliver news are also changing.
Insights about people and markets help advertisers create powerful messaging that resonates. Today, we’re excited to introduce audience insights, a …Analytics
By Michael Reckhow, Product Manager
Today we’re excited to introduce Instant Articles, a new product for publishers to create fast, interactive …
Here at UMSocial, we spend a lot of time reading tweets, scrolling through Instagram, viewing “snaps” and navigating Facebook posts. We see the good, …
An unfiltered look at colleges through filtered Instagram photos
When Jackson Barnett, 19, began applying to colleges, he realized he was going to have a problem. Not only was it difficult for the son of two high school teachers to afford applying to many colleges, but the Alabama teen didn’t have …Instagram
Key Themes of This Report10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a …Financial Technology
Surfacing the most relevant and interesting content can be a big challenge on Twitter. The sheer volume of Tweets makes it difficult to keep up with …Social Media
For a long time now, watching a YouTube video on your smartphone meant you'd be able to avoid any pesky annotations asking you to subscribe to a channel or click through to another clip. But those days are over. YouTube has just announced it's aiming to replace annotations with a new "cards" system …YouTube
The University of Florida joins the ranks of higher education using Snapchat. The UFSocial team used Instagram to launch its debut to Snapchat.
Twitter announced a new ad-targeting feature today called partner audiences, allowing Twitter advertisers to aim their ads at audiences like “coffee buyers” and “cereal buyers.”
The various social media platforms have done a lot of work to expand their ad programs beyond their core sites and apps, …Twitter
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Free Stock Photos: 74 Best Sites To Find Awesome Free Images by @kyothomas http://t.co/FAvJExZ7iQ …Creative Commons
Welcome to a bigger, more holistic Twitter.
Twitter is about to get bigger, and yet smaller too.
Today, the company announced it is rolling out two new and substantial features to its service: private chatrooms, and a tool that lets people capture, edit, and share videos. Either alone would be a big …
71% of adult internet users/58% of entire adult population
Fully 71% of online American adults use Facebook, a proportion unchanged from …
An original promise of social media was that it mimicked real life. Sites like Facebook, Twitter and Instagram offered places to capture and share your memories, but after using them for several years, I feel like someone who was sold a lemon by a used-car salesman.
These social media sites have …
In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its …
Update: A Twitter spokesperson tells us that the FAQ and terms are in reference to promoted video services for Amplify users, not the new video player that it plans to launch for consumers in the first half of 2015. Another spokesperson says there is nothing new to share at this time. Original …YouTube
Twitter’s not the only one Facebook is battling for control of news and content distribution. With Pages getting quieted down in the feed, Facebook wants to make its home for businesses less like a newspaper that come to you and more like TV channels you turn on. That’s why it’s YouTube that’s …Facebook
For all that you hear about Instagram’s filters, the company doesn’t release that many; there were two additions in December 2012, and nothing since then. Apps like VSCO Cam have picked up the slack since, offering a wider variety of filters and editing abilities to help your photos stand out. …Instagram
By Holly Ormseth, Product Manager
Over the past few months, we’ve listened to publishers around the world to better understand how we can help them …