Jono De Costa

681 Flips | 3 Magazines | 7 Likes | 3 Following | 3 Followers | @jonathandecosta | Keep up with Jono De Costa on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jono De Costa”

3 Reasons Why Facebook’s View Ads Feature Is Great for Agencies

Facebook recently rolled out its new View Ads feature to the public. The initiative—catalyzed by Russian influence on the 2016 U.S. presidential …

Social Media

Study: Consumers Aren’t Using Ad Blockers, Still Like Desktop Ads & Aren’t That Keen On Video

A new study into advertising trends by digital marketing and advertising firm Choozle has contradicted some well-held beliefs of the advertising …

Digital Advertising

Facebook Is Testing Augmented Reality Shopping Ads and Rolling Out 3 Other Tools for Brands

Facebook is taking yet another leaf out of Snapchat’s playbook by bringing augmented reality commerce ads to the platform, the company announced at a …

Augmented Reality

America is the world's first poor rich country

Americans' median income is $60,000 -- but the average American couldn't stump up $500 to bail themselves out of an emergency, and a third of …

Report: Facebook’s grip on US teens loosening as many quit the platform

Facebook is no longer the most used social media platform among U.S. teens, according to findings from a recent Pew Research Center survey. The results were published yesterday (via <i>Slate</i>) and reveal that Facebook is now in fourth place compared to first place in its last teen survey in 2015.<p>Of the …

These Pics Of Trump's Vs. Obama's Interns Says So Much About Their Administrations

Ad failed to load<p>Well, it looks like the White House is looking exactly that: white. It's no secret that the Trump administration isn't that popular …

GDPR Opens A New, Better Chapter For Digital Marketing

The single most significant regulation in the history of digital advertising, the General Data Protection Regulation (GDPR), comes into force next …

Advertisers still spend almost as much money on print ads as PC web ads — even though consumers spend far more time surfing the net than reading newspapers

There's an old saying in advertising that money follows eyeballs. But that's not universally true.<p>As this chart from Statista shows, advertisers spend the large majority of their dollars on ads targeted at television, mobile devices, and PC web browsers — the forms of media with which consumers are …

Native Ad Guidelines Get A Welcome Spring Clean

Native advertising’s roots stretch back a century, to when newspapers and radio stations first pioneered the blending of editorial and advertising. But whilst native is not necessarily new, the rules around the current and future capabilities it brings in a digital environment are far more so.<p>In …

Alexa Is More Likely to Recommend Amazon Prime Products, According to New Research

While shopping via voice is still relatively new territory for consumers and businesses, a new report suggests Amazon is already gearing up to play …

eCommerce

Inside A Ghost Store, A24’s Strange, Moving, Immersive Promotion for A Ghost Story

In the backroom of a tiny store in New York’s Chinatown, behind a curtain that reads, “Check Out The Other Side,” you can have a woman dressed in …

Advertising Industry

The Future of Self-Serve Ad Platforms

Given recent advertising industry shifts, it is clear that self-service ad-buying platforms will play an important role in the future of the industry.<p>…

Social Media

IAB Releases New Mobile In-App Ad Spec

The Interactive Advertising Bureau (IAB) and IAB Tech Lab said it released Mobile Rich Media Ad Interface Definitions (MRAID) Version 3.0, the latest …

3 Types of Effective Digital Ads You Haven't Yet Tried

Reddit? Outbrain? Taboola? Have you considered these yet?<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It seems like these days everyone is running Google AdWords and Facebook Ads campaigns. Those networks are great at producing results, but they aren’t the only good …

Marketing

Content Marketing Doesn't Work

This may seem like an odd article coming from someone who makes their living in the content marketing world. But when I say that content marketing doesn’t work, it’s true. It doesn’t work for many companies because they either have the wrong expectations or the wrong creation and promotion …

Millennials will ditch brands that spam them

Always-on , younger consumers are most likely to completely abandon a brand if they are bombarded with generic online messaging, according to …

Is Walmart Trying to Brand Itself as Socially Conscious?

Walmart has long been a vilified brand, possibly one of the most-hated in America. But in the last year the retail chain has made several significant …

Advertising Industry

The 10 things in advertising you need to know today

<b>1. Get ready for Amazon milk and cereal.</b> The company is reportedly planing an expansion into food products.<p><b>2. Here's the case for how Apple could blow up the cable industry.</b> Investment banking firm Pacific Crest Securities has a new report out on the future of TV.<p><b>3. This is everything Google</b> …

People Don't Buy Products, They Buy Better Versions of Themselves

There is the famous story about Steve Jobs when he invented the iPod and everyone in the news and the rest of the tech industry scratched their head …

Marketing

Will religion ever disappear?

Atheism is on the rise around the world, so does that mean spirituality will soon be a thing of the past? Rachel Nuwer discovers that the answer is far from simple.<p>A growing number of people, millions worldwide, say they believe that life definitively ends at death – that there is no God, no …

Religion

Supermarkets Waste Tons Of Food As They Woo Shoppers

Supermarkets and restaurants serve up more than 400 million pounds of food each year, but nearly a third of it never makes it to a stomach.<p>With consumers demanding large displays of unblemished, fresh produce, many retailers end up tossing a mountain of perfectly edible food. Despite efforts to cut …

10 Cities That Make For Unpopular Destinations

We've shown you the 10 most disappointing destinations in the world, given you a head's up on the world's most violent cities (aka don't even THINK of vacationing here) and even tipped you off on the 25 most overrated places this planet has to offer. Now, we'd like to take you (not literally, of …

The Trick To Heavy Drinking Without Getting Drunk

No matter how much we might suffer the morning after, not many of us can resist a late night with friends and booze. You've probably woken up from one or two of these soirees swearing off alcohol (in all its forms) for life, only to find yourself meeting a couple of friends at the bar just a few …

Nintendo loses $457M as Wii U sales slow to a crawl

Nintendo has posted a loss of $457 million, or 46.4 billion yen, for its fiscal year -- making it the third year in a row of losses for the beleaguered company.<p>Nintendo revised down its annual sales estimate for Wii U from 9 million to 2.8 million back in January. But in the end, it sold just 2.72 …

Retrogaming

Gaza’s only female photojournalist, Eman Mohammed, shows the devastation of war on private lives

At the age of 19, Eman Mohammed became the only female photojournalist based in Gaza, breaking longstanding cultural taboos around the role of women …

New FCC 'Net Neutrality' Proposal Could Make Some Traffic Less Neutral Than Others

This article is from the archive of our partner .<p><i>Update April 24, 1:31 p.m.</i> FCC chairman Tom Wheeler released a statement Thursday clarifying how the …

Bangkok Train juicer

Focus in CTA crash falls on operator fatigue, braking system

Federal investigators will focus on whether a CTA train operator fell asleep at the controls and if an automatic braking system was working properly as they seek to pinpoint the cause of a spectacular crash Monday that left a Blue Line car perched atop an escalator.<p>The operator may have fallen …

US sending more troops, aircraft to hunt Ugandan warlord Kony

President Obama is committing more military resources, including aircraft and special operations forces, to the hunt for notorious African warlord Joseph Kony.<p>Early Monday, the White House confirmed a Washington Post report that the U.S. was sending "associated support personnel," and a "limited …