Disruptive Impact

By Jonathan Trenn | Business. Marketing. Strategy. Technology. Politics.

Samsung CMO talks clinical credibility as the tech giant announces a partnership with St Vincent’s Sydney

With some of the world’s largest tech companies seeking a foothold in the lucrative global healthcare market, Samsung has announced a partnership …

Medical Technology

Just Eat embraces AR to shower Facebook users in its food

Online takeaway platform Just Eat has delivered an augmented reality feature to add another compelling dimension to its food offering, via …

Mobile

The Social Media Analytics Market Is Expected to Reach $9.5 Billion By 2022

We’re about to enter the final quarter of 2017, and the relevance and importance of social media are at an all-time high. It has become an …

Target adds AR shopping to its mobile website

Target is rolling out a new way to shop using augmented reality technology, initially on its mobile website. The feature, called “See It In Your Space” will allow online shoppers to use their smartphone camera with Target’s website in order to see how furniture they’re considering buying will look …

How VR Saves Lives In The OR

Because Doctors are scientists and scientists are all about identifying, analyzing and solving problems, they are always among the first to harness new technology to improve the health of their patients. With health representing 20% of the U.S. economy and tech over 10%, scale dictates that tiny …

Medical Technology

7 Ways Samsung Gear VR Is Transforming Business - AppReal-VR

The VR market is heating up, with projected revenue expected to top $120 billion by 2020. Fueled by advances in both software and hardware, virtual …

Virtual Reality

Mapping the blockchain project ecosystem

Blockchain technology, cryptocurrencies, and token sales are all the rage right now. In the 5+ years I’ve been working in the VC industry, this is by and large the fastest I’ve seen any area of technology take off in terms of new company (or project) formation.<p>It wasn’t too long ago that founders …

Bitcoin

Microsoft and Samsung join forces on 'mixed reality' headset

Microsoft beat Apple in the world of desktop operating systems because it allowed many manufacturers to make Windows PCs. Now the company thinks the …

Augmented Reality

Group Nine Media creates new team to make shows for Facebook, Snapchat

Group Nine Media, a Discovery-backed holding company that oversees digital publishers NowThis, Thrillist, The Dodo and Seeker, is creating a new …

Advertising Industry
Augmented Reality

Spielberg-backed VR startup grabs $20M led by AMC to bring headsets into movie theaters

Though consumer VR is off to a slow start, many believe that location-based experiences could represent a more sustainable future for the industry, giving consumers higher-quality content in an experience that’s a lot more like going to see a movie. In fact, trying out VR at the movie theater is …

Trends

Unity CEO John Riccitiello on Apple’s big event, privacy and the AR apps we’ll see within the year

Presumably, it would be good for business to speak onstage at an Apple event — essentially the tech world’s equivalent of a U2 concert. But John Riccitiello, the CEO of San Francisco-based Unity Technologies, says you won’t see him presenting at tomorrow’s Apple event or that of any other platform …

AR Gesture Control Arrives

ManoMotion has announced that it has successfully integrated its 3D real-time hand gesture recognition technology with Apple’s ARKit, and soon Google’s ARCore for advanced Android phones. ManoMotion’s technology lets people use their actual hands in VR/AR/MR for interaction with virtual objects. …

Augmented Reality

Will Location Data Be AR’s Unsung Hero?

As we move past AR and VR’s excitement-fueled early stages, we’re hearing lots of “reality check” rhetoric (including our own). Insiders like Matt …

Augmented Reality

Why Apple’s glasses won’t include ARKit

It could be 2021 before they do<p>About the only thing more exciting than ARKit is the thought of Apple Glasses that run ARKit. There are rumors and …

Augmented Reality
Augmented Reality

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time …

‘Video budgets are fluid’: Facebook Watch could chip away at broadcasters’ revenue

This week, Facebook announced Facebook Watch, and if it succeeds in making the social network a destination for TV shows, it becomes another …

A WndrCo Gamble

How Amazon, Facebook May Crush the TV Networks | Investopedia

Once the domain of TV networks, the lucrative empire of sports television is on the cusp of an invasion by content-hungry Internet giants Amazon.com …

Televisions

Facebook is officially launching its big attack on TV

Facebook's push into becoming a destination for original TV shows begins Thursday with the launch of its redesigned video tab, Business Insider has learned.<p>The new tab will be called Watch and will showcase a slew of shows from the likes of BuzzFeed, Tastemade, Condé Nast Entertainment, and ATTN, …

7 Uses of Augmented Reality That Will Matter To You, Your Business, And The World

Forget Pokemon Go. That’s kids’ stuff. Think instead about cardiology and the future of cities. Think about what it is to reinvent the shopping …

VR Ads Are Almost Here. Don’t Act Surprised

Imagine, for a moment, that you’re inside a virtual reality world. You look to your left and an open door appears, beckoning you to walk through it. …

Virtual Reality

5 Things Marketers Can Learn About Marketing Transformation from Mary Meeker's 2017 Internet Trends Report

At the recent Code Conference, venture capitalist Mary Meeker published her 2017 internet trends deck. It’s like Christmas for the tech community: …

New Clarendon Apartment Building Adds Virtual Reality Tours

Construction at luxury apartment complex Ten at Clarendon will continue until September, but prospective renters can now tour apartments with the use …

Virtual Reality
Augmented Reality

The end of the creative department is near

<i>Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

Lytro’s Latest VR Light-field Camera is Huge, and Hugely Improved

In the last few years, Lytro has made a major pivot away from consumer-facing digital camera products now to high-end production cameras and tools, …

Augmented Reality