Disruptive Impact

By Jonathan Trenn | Business. Marketing. Strategy. Technology. Politics.

'Video budgets are fluid': Facebook Watch could chip away at broadcasters' revenue - Digiday

This week, Facebook announced Facebook Watch, and if it succeeds in making the social network a destination for TV shows, it becomes another …

Advertising Industry

A WndrCo Gamble

How Amazon, Facebook May Crush the TV Networks | Investopedia

Once the domain of TV networks, the lucrative empire of sports television is on the cusp of an invasion by content-hungry Internet giants Amazon.com …

Televisions

Facebook is officially launching its big attack on TV

Facebook's push into becoming a destination for original TV shows begins Thursday with the launch of its redesigned video tab, Business Insider has learned.<p>The new tab will be called Watch and will showcase a slew of shows from the likes of BuzzFeed, Tastemade, Condé Nast Entertainment, and ATTN, …

Facebook

Getting Real: What AR Means for You, Your Business, and the World

Forget Pokemon Go. That’s kids’ stuff. Think instead about cardiology and the future of cities. Think about what it is to reinvent the shopping …

Augmented Reality

VR Ads Are Almost Here. Don’t Act Surprised

Imagine, for a moment, that you’re inside a virtual reality world. You look to your left and an open door appears, beckoning you to walk through it. …

Virtual Reality

5 Things Marketers Can Learn About Marketing Transformation from Mary Meeker's 2017 Internet Trends Report

At the recent Code Conference, venture capitalist Mary Meeker published her 2017 internet trends deck. It’s like Christmas for the tech community: …

Digital Marketing

New Clarendon Apartment Building Adds Virtual Reality Tours

Construction at luxury apartment complex Ten at Clarendon will continue until September, but prospective renters can now tour apartments with the use …

Virtual Reality

Stunning Augmented Reality App Lets You Virtually Apply Makeup

The Jane Iredale iPad app is among many that are beginning to allow women to virtually apply makeup and test multiple shades and colors.<p>A new form of augmented reality is allowing women to virtually apply multiple choices of make-up, before they purchase it.<p>The technology doesn’t actually bypass …

Augmented Reality

The end of the creative department is near - Digiday

<i>Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

Advertising Industry

Lytro’s Latest VR Light-field Camera is Huge, and Hugely Improved

In the last few years, Lytro has made a major pivot away from consumer-facing digital camera products now to high-end production cameras and tools, …

Augmented Reality

Employee email claims 500 Startups leadership delayed acknowledging McClure’s harassment, as new allegations surface

An email circulated to 500 Startups staffers by its Mountain View accelerator lead and partner Elizabeth Yin makes several claims that contradict the narrative presented by leadership so far. In the email, Yin resigns effective Friday, citing the lack of transparency and ‘several untruths’ …

Startups

Google unveils Advr, an experimental Area 120 project for advertising in VR

Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a …

Advertising

73% Attracted To VR Ads Relating To Travel

When it comes to accessing advertising on virtual reality and augmented reality platforms, consumers say they want to experience travel destinations, …

Google Begins Experimenting with VR Ads

According to a recent entry on the Google Developers Blog, the company has begun experimenting with advertising formats suitable for placement inside …

Virtual Reality

Google wants to bring virtual reality to advertising

There aren’t many people currently using virtual reality yet, but that doesn’t mean Google isn’t looking at how to advertise to them.<p>Google debuted a new project Wednesday that’s exploring ways to show online ads in virtual reality. The new project is part of Google’s Area 120 workshop that the …

Virtual Reality

Brick and Mortar Retail Is About to Get a Technology Makeover

In a week that saw over a thousand U.S. retail stores shuttered, many analysts are quick to lament the end of days for brick-and-mortar shopping. But …

eCommerce

Technology Priorities According to Marketers Worldwide, 2016 & 2017 (% of respondents) - eMarketer

Measurement:<p>(% of respondents)<p>Data Covered:<p>Source:<p>NewBase<p>Methodology:<p>Data is from the June 2017 NewBase report titled "Marketing Priorities 2017." …

How artificial intelligence can deliver real value to companies

Companies new to the space can learn a great deal from early adopters who have invested billions into AI and are now beginning to reap a range of …

Artificial Intelligence

VR’s killer app: business services

Virtual reality and augmented reality had a <i>reality check</i> in 2016. Despite heavy investment and industry buzz, the predicted mass adoption of VR/AR never materialized. Scratch below the surface, however, and you can see the beginnings of real movement for the technology — albeit from a decidedly …

PwC predicts moderate growth for U.S. video games, fast growth for VR and esports

Once a year, accounting and consulting firm PwC sorts out its predictions for games, technology, and entertainment. This year, it is predicting moderate growth of a 6.3 percent compound annual growth rate for U.S. console video games through 2021, but it believes that virtual reality and esports …

eSports

Tech’s ‘Four Horsemen’ Tackle AR: Part Two, Facebook

<i>This is the second in a series of articles that examines how the so called Four Horsemen of Tech — Apple, Google, Facebook and Amazon — are</i> …

AR Menus Are Changing The Way We Order Food

<b>KabaQ makes choosing your meal easier than ever with 3D rendered digital previews.</b> Have you ever ordered something off a menu thinking you’d love it, …

Augmented Reality

Could AR Drive the Next Era of Search?

Google has been making big moves in AR. Building from momentum with Tango, the recent I/O conference spotlighted new ways to map building interiors …

Jesse Schell: Predictions for VR and AR in 2025

Jesse Schell, CEO of Schell Games and professor at the Entertainment Technology Center at Carnegie Mellon University, is one of the game industry’s finest speakers. We’ve interviewed him before, and we know he is passionate about virtual reality and augmented reality, and his company has published …

Virtual Reality

How VR startups can survive the slow growth of 2017

While the throngs were attending the Game Developers Conference in San Francisco, we had our own GamesBeat event nearby at a breakfast sponsored by Akamai.<p>We invited 25 CEOs and executives at virtual reality startups to discuss how to survive a possible drought of funding and slow consumer growth …

Virtual Reality

What are augmented reality apps, and how can they be used for marketing?

<b>Over the past couple of years, augmented reality has emerged from relative obscurity to become one of the hottest topics in marketing.</b><p>Historically, …

Yes, Blockchain could reverse the course of civilization and upend the world's most powerful companies

Businesses often win by centralizing resources and extracting value, and today's governments and financial systems empower them to do it. Blockchain …

You Will Soon Be Able to Order Food On Facebook

The new feature is being tested among select users.<p>Facebook has introduced a brand new feature, in yet another attempt to dominate every aspect of …