Disruptive Impact

By Jonathan Trenn | Business. Marketing. Strategy. Technology. Politics.

How VR Saves Lives In The OR

Because Doctors are scientists and scientists are all about identifying, analyzing and solving problems, they are always among the first to harness new technology to improve the health of their patients. With health representing 20% of the U.S. economy and tech over 10%, scale dictates that tiny …

Virtual Reality

7 Ways Samsung Gear VR Is Transforming Business - AppReal-VR

The VR market is heating up, with projected revenue expected to top $120 billion by 2020. Fueled by advances in both software and hardware, virtual …

Virtual Reality

Mapping the blockchain project ecosystem

Blockchain technology, cryptocurrencies, and token sales are all the rage right now. In the 5+ years I’ve been working in the VC industry, this is by and large the fastest I’ve seen any area of technology take off in terms of new company (or project) formation.<p>It wasn’t too long ago that founders …

Bitcoin

Microsoft and Samsung join forces on 'mixed reality' headset

Microsoft beat Apple in the world of desktop operating systems because it allowed many manufacturers to make Windows PCs. Now the company thinks the …

Virtual Reality

Group Nine Media creates new team to make shows for Facebook, Snapchat

Group Nine Media, a Discovery-backed holding company that oversees digital publishers NowThis, Thrillist, The Dodo and Seeker, is creating a new …

Advertising Industry

Augmented Reality Spending Exploding 11X To $36.4B in 2023, Greenlight Says

Apple just released ARKit and Google just released ARCore in the last few months. But revenue for augmented reality devices and content will hit a massive $36.4 billion in 2023, according to Greenlight Insight’s newest report.<p>That’s 11 times higher than the estimated $3.4 billion in revenue in 2019.<p>…

Augmented Reality

Spielberg-backed VR startup grabs $20M led by AMC to bring headsets into movie theaters

Though consumer VR is off to a slow start, many believe that location-based experiences could represent a more sustainable future for the industry, giving consumers higher-quality content in an experience that’s a lot more like going to see a movie. In fact, trying out VR at the movie theater is …

Startups
Augmented Reality

Unity CEO John Riccitiello on Apple’s big event, privacy and the AR apps we’ll see within the year

Presumably, it would be good for business to speak onstage at an Apple event — essentially the tech world’s equivalent of a U2 concert. But John Riccitiello, the CEO of San Francisco-based Unity Technologies, says you won’t see him presenting at tomorrow’s Apple event or that of any other platform …

Pokémon Go

AR Gesture Control Arrives

ManoMotion has announced that it has successfully integrated its 3D real-time hand gesture recognition technology with Apple’s ARKit, and soon Google’s ARCore for advanced Android phones. ManoMotion’s technology lets people use their actual hands in VR/AR/MR for interaction with virtual objects. …

Augmented Reality

Will Location Data Be AR’s Unsung Hero?

As we move past AR and VR’s excitement-fueled early stages, we’re hearing lots of “reality check” rhetoric (including our own). Insiders like Matt …

When is the time to jump in on industrial augmented reality?

As a passive spectator of the AR solutions offered to industrial (B2B) applications for the last 10 years, I have interacted with many different peers, the ideas of whom I could always put in two buckets.<p><i>The early adopters:</i> It was easy to learn about their current projects, listen to them …

Augmented Reality

Facebook and Apple Are About to Take AR Mainstream. Here’s How Marketers Are Gearing Up

This past weekend in New York, the United Nations created a Facebook Live filter for World Humanitarian Day that let users overlay their real-time …

Augmented Reality

‘Video budgets are fluid’: Facebook Watch could chip away at broadcasters’ revenue

This week, Facebook announced Facebook Watch, and if it succeeds in making the social network a destination for TV shows, it becomes another …

Advertising Industry

A WndrCo Gamble

How Amazon, Facebook May Crush the TV Networks | Investopedia

Once the domain of TV networks, the lucrative empire of sports television is on the cusp of an invasion by content-hungry Internet giants Amazon.com …

Facebook is officially launching its big attack on TV

Facebook's push into becoming a destination for original TV shows begins Thursday with the launch of its redesigned video tab, Business Insider has learned.<p>The new tab will be called Watch and will showcase a slew of shows from the likes of BuzzFeed, Tastemade, Condé Nast Entertainment, and ATTN, …

Facebook

Getting Real: What AR Means for You, Your Business, and the World

Forget Pokemon Go. That’s kids’ stuff. Think instead about cardiology and the future of cities. Think about what it is to reinvent the shopping …

VR Ads Are Almost Here. Don’t Act Surprised

Imagine, for a moment, that you’re inside a virtual reality world. You look to your left and an open door appears, beckoning you to walk through it. …

Virtual Reality

5 Things Marketers Can Learn About Marketing Transformation from Mary Meeker's 2017 Internet Trends Report

At the recent Code Conference, venture capitalist Mary Meeker published her 2017 internet trends deck. It’s like Christmas for the tech community: …

Digital Marketing

New Clarendon Apartment Building Adds Virtual Reality Tours

Construction at luxury apartment complex Ten at Clarendon will continue until September, but prospective renters can now tour apartments with the use …

Virtual Reality

Stunning Augmented Reality App Lets You Virtually Apply Makeup

A new form of augmented reality is allowing women to virtually apply multiple choices of make-up, before they purchase it.<p>The technology doesn’t actually bypass the process of applying makeup to go out (not yet anyway!), but it does allow for ultra quick and startlingly realistic testing of …

Augmented Reality

The end of the creative department is near

<i>Mark Duffy has written the Copyranter blog for 12 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is</i> …

Advertising Industry

Lytro’s Latest VR Light-field Camera is Huge, and Hugely Improved

In the last few years, Lytro has made a major pivot away from consumer-facing digital camera products now to high-end production cameras and tools, …

Augmented Reality

Employee email claims 500 Startups leadership delayed acknowledging McClure’s harassment, as new allegations surface

An email circulated to 500 Startups staffers by its Mountain View accelerator lead and partner Elizabeth Yin makes several claims that contradict the narrative presented by leadership so far. In the email, Yin resigns effective Friday, citing the lack of transparency and ‘several untruths’ …

Startups

Google unveils Advr, an experimental Area 120 project for advertising in VR

Google today is more formally taking the wraps off its internal incubator, Area 120, with the launch of a dedicated website, alongside the launch of one of the program’s more interesting projects to date: a way to advertise within VR. The new experiment, which is simply called Advr, involves a …

Google

73% Attracted To VR Ads Related To Travel

When it comes to accessing advertising on virtual reality and augmented reality platforms, consumers say they want to experience travel destinations, …

Augmented Reality

Google Begins Experimenting with VR Ads

According to a recent entry on the Google Developers Blog, the company has begun experimenting with advertising formats suitable for placement inside …

Virtual Reality