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Mark Ritson: Marketers are clueless about media effectiveness – here’s the proof

Being sent new research or industry reports is a common experience for columnists. I’ve been writing for Marketing Week for a long time and rarely …


Programmatic Ads, Online Media Buying & RTB News

Programmatic advertising news, trends & tactics for digital marketers and online media buyers using RTB (real-time bidding) for targeting audiences …


How to Create an Effective Digital Video Campaign That Actually Converts Customers

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media …


The technology behind AI in PPC

Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick …

The Google Speed Update: Page speed will become a ranking factor in mobile search

Starting in July 2018, Google will finally use mobile page speed as a ranking in their mobile search results.

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages

Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several …


Facebook moves to 'fix' the News Feed by de-emphasizing commercial content

The company said it's trying to prevent posts from "businesses, brands and media" from crowding out "the personal moments that lead us to connect …

Digital Advertising

Are you changing keyword bids too often?

The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher or …


Siri, Safari and Google Search: What does it mean for marketers?

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers.First, …

Digital Advertising

Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Facebook is rolling out a way for brands to automatically create thousands of different versions of an ad that will vary in content based on who they …

Facebook Ads

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Micorosoft has been pretty quiet about any concrete efforts to integrate LinkedIn and Bing data for advertisers, other than to essentially say, “be …


YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights …

Search Engines
Google AdWords

How to optimize for voice search

Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking …

Local Search

Share a Coke campaign returns with holiday destinations instead of names

Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and …

Summer Vacation

The complete guide to optimizing content for SEO (with checklist)

Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate Dame …

Public Relations
Content Strategy

Pinterest’s updated browser extension turns off-Pinterest images into search queries

Pinterest's extension will scan images on a web page to show related pins. But those visual search results won't include ads.

Search Engines

UPDATED: Google is launching automated call extensions in mobile ads on February 6

AmsStudio /<i>January 10, 5:35pm ET: This article has been update with more information about automatic call extensions.</i>In the second …

Search Engines