Jonesy

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Google confirms new FAQs, Q&A and How-Tos for search results snippets

New markup from Schema.org including HowTo, QAPage and FAQPage can be used to potentially show your content in Google in a brand-new way. Google …

How-To's

Say goodbye to low Quality Score with this Google Ads script

Are low Quality Score keywords wasting your money? Contributor Daniel Gilbert shares a script to help you find where they are for a quick fix.<br>Please …

Why procurement teams aren’t clamouring for brands to in-house

Brands are increasingly in-housing both creative and media as they look to take more control of their spend. For example in media, while just 1% of …

How to use Pinterest to drive high-volume traffic on auto-pilot

“Isn’t Pinterest just for bloggers?”I hear this question all the time when I mention Pinterest marketing, typically from digital marketers, search …

Infographics

Google launches AdWords add-on for Google Sheets

The add-on to download AdWords account data into Google Sheets is now in beta.<br>Please visit Search Engine Land for the full article.

Thomas Cook: I’d be surprised if people really knew what we were doing with their data

For a business that thrives on first-party data, the potential aftermath of GDPR will undoubtedly have sent a few shivers up the spines of Thomas …

DoubleClick Bid Manager opens up digital audio ad buying globally

As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying audio ads …

Intro to Pinterest ads: From setup to success story

rvlsoft / Shutterstock.comWhile Pinterest has been around since 2010, it still is a vastly underutilized advertising channel for many brands. While …

Social Media

Facebook & Instagram submit to Meetrics video viewability verification

Facebook and its junior stablemate Instagram are to both submit their video viewability stats for verification by Meetrics, the first non-US firm to …

The Official Facebook Advertising Playbook of 2018

With a new year comes new opportunities to engage with your audience.<p>Facebook advertising continues to be a powerhouse for marketers who want to …

Mark Ritson: Marketers are clueless about media effectiveness – here’s the proof

Being sent new research or industry reports is a common experience for columnists. I’ve been writing for Marketing Week for a long time and rarely …

Marketing

Programmatic Ads, Online Media Buying & RTB News

Programmatic advertising news, trends & tactics for digital marketers and online media buyers using RTB (real-time bidding) for targeting audiences …

How to Create an Effective Digital Video Campaign That Actually Converts Customers

Remember when BuzzFeed launched those masterfully produced Tasty videos, to the tune of millions of viewers? They created insatiable social media …

The technology behind AI in PPC

I believe artificial intelligence (AI) will be a key driver of change in PPC in 2018 as it leads to more and better PPC intelligence.So far, I’ve …

FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages

Google has just announced its latest algorithm update, named the Speed Update, that will be launching in July of this year. We asked Google several …

SEO

The Google Speed Update: Page speed will become a ranking factor in mobile search

Google today announced a new ranking algorithm designed for mobile search. The company is calling it the “Speed Update,” and it will only impact a …

SEO

Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content

The company said it's trying to prevent posts from "businesses, brands and media" from crowding out "the personal moments that lead us to connect …

Facebook

Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem

The partnership gives Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint in Europe.

Marketing

Are you changing keyword bids too often?

The AdWords advertising system utilizes an auction-like process to decide which advertisers’ ads get to show and in which order. By bidding higher or …

AdWords

Siri, Safari and Google Search: What does it mean for marketers?

Apple has recently made some significant changes to both Siri and Safari, with potentially far-reaching implications for digital marketers.First, …

Google Search

Facebook’s dynamic creative can generate up to 6,250 versions of an ad

Brands can set multiple options for the elements making up an ad, and Facebook will automatically piece together various versions.<br>Please visit …

Facebook

Bing Ads & LinkedIn graphs integration underway, more in-market audiences available

Artificial intelligence powering new product development for Bing Ads. The post Bing Ads & LinkedIn graphs integration underway, more in-market …

Artificial Intelligence

Content marketing & SEO: The scalable way to be in the right place at the right time

Digital marketers agree about the importance of SEO and content marketing, but contributor Marcus Miller says they're too often kept in completely …

Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in …

YouTube SEO: How to find the best traffic-generating keywords

Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword insights …

Search Engines

Google launches free Google Attribution, hopes to kick last-click attribution to the curb

Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.<br>Please visit Marketing Land for …

Google AdWords

Google rolls out similar audiences for Search and Shopping

AmsStudio / Shutterstock.comGoogle announced the long-awaited rollout of similar audiences for Search on Monday. Similar audiences can be built from …

AdWords

How to optimize for voice search

Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small businesses and local search marketers need to be thinking …

10 Powerful Tips for Better Travel Marketing This Year

Main image: Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel …

Marketing

Share a Coke campaign returns with holiday destinations instead of names

Coca-Cola’s hugely successful Share a Coke campaign is back, with this year’s campaign swapping out the logos on Coca-Cola, Coca-Cola Zero Sugar and …